GTM Final Report

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A Report on Nandini Milk

Marketing decision- Product &Promotion

2014

Paras Madan, Piyush Lakhmani, SangitaGhosh, Souvik Ghosh, Vishak Sharma

NMIMS Bangalore03 Dec-1


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Table of Contents1. EXECUTIVE SUMMARY..................................................................................................12. INTRODUCTION................................................................................................................2

3. OBJECTIVES (RATIONALE FOR THE PROJECT).........................................................24. PROJECT IMPLEMENTATION AND MANAGEMENT PLAN (M!"#$#%#&')..............3. SCOPE AND LIMITATIONS..............................................................................................3

. TIMELINE AND DELIVERABLES...................................................................................4

*. MAR+ET ANALYSIS.........................................................................................................4*.1. S,OT --%'//..................................................................................................................4

*.2. P#!/ F F#/ A-%'//............................................................................................

*.3. C A-%'//.......................................................................................................................5. PROMOTION.......................................................................................................................*

6. REVIE, OF LITERATURE................................................................................................6

6.1. F-!#/ 7%8& C#/89 P:!#........................................................................6

10. RESEARCH METHODOLOGY......................................................................................610.1. T': #7 R/-"...........................................................................................................6

10.2. S#8 #7 $-!-................................................................................................................6

10.3. S-9:% $/&..............................................................................................................1010.4. S-9:%& !";8.....................................................................................................10

10.. D-!- C#%%!# I/!89!.........................................................................................10

11. SECONDARY DATA.....................................................................................................1111.1. P#$8! P#!7#%#.........................................................................................................11

11.2. P#9#!#-% -!!/


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1. EXECUTIVE SUMMARY

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2. INTRODUCTION

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11.SECONDARY DATA

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1.SUGGESTIONS

FOR

IMPROVEMENT61. L-8" - -& #7

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GTM Final Report

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