GS1 Industry & Standards Event March 21-25, 2011 – Brooklyn, NY Creating value together with...

GS1 Industry & Standards EventMarch 21-25, 2011 – Brooklyn, NY

Creating value together with global standards

How GSMP Technical Standards are Working Together to Enable Visibility

March 21st, Starting at 9:00 am EST until 10:45 am

Who May Attend: Open to All Event Participants

Speaker name: Ken Traub, Bob Celeste, Ali Rezafard, Mark Harrison, and Melanie Kudela

Sponsored by

© 2011 GS1Creating value together with global standards 2

Anti-Trust Caution

GS1 and the GSMP operate under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1.

The best way to avoid problems is to remember that the purpose of the committee is to enhance the ability of all industry members to compete more efficiently.

This means:– There shall be no discussion of prices, allocation of customers, or

products, etc. – If any participant believes the group is drifting towards an impermissible

discussion, the topic shall be tabled until the opinion of counsel can be obtained.

– The full anti-trust caution is available in the Community Room if you would like to read it in its entirety


Meeting Etiquette

Meetings will begin promptly at designated start times

Avoid distracting behaviour:• Place all mobile devices on silent mode

• Avoid cell phones

• Avoid sidebar conversations

Speak in turn and be respectful of others

Be collaborative in support of the meeting objectives

© 2011 GS1Creating value together with global standards

Agenda for Today’s Session

Topic Time Speaker(s)Introduction to PR, Traceability, and Other Initiatives

9:00 Ken Traub-Ken Traub Consulting

Food Traceability 9:15 Bob Celeste-GS1 USProduct Recall (PR) 9:35 Melanie Kudela-GS1 GO

Intro to DS and EPCIS Features that Help these Programs

9:55 Mark Harrison of Cambridge Auto-Id Lab

Badge Demo 10:15 Ali Rezafard-Afilias

Questions and Answer session 10:30 All

Preview of Tuesday's Session-More Coverage 10:40 Mark Frey-GS1 GO/EPCglobal

End of Session 10:45 All

4


More Coverage on This Topic on Tuesday Afternoon

Agenda for March 22 from 1:30 until 5:30 pm EST

5

Topic Time Speaker(s)

Introduction to PR, Traceability, and other initiatives 1:30 PM Ken Traub-Ken Traub Consulting

Food Traceability and Demo 1:50 PM Bob Celeste-GS1 US

Food Traceability 2:40 PM Ali Rezafard-Afilias

Break 3:15 PM All

"Augmented Traceability": 100% Freshness Guarantee for seafood products

3:35 AM Nicolas Pauvre-GS1 France

Product Recall 2:45 PM GS1 Canada

Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development

3:15 PM Mark Harrison of Cambridge Auto-Id Lab

Demo on Visibility 4:15 PM France Telecom Orange

Panel/ Question and answer 5:00 PM All


INTRODUCTION TO TRACEABILITY, PRODUCT RECALL, AND OTHER INITIATIVES

6

Ken Traub

Independent Consultant

21 March 2011


Global Visibility of Physical Assets

Physical Asset -- any object or thing in the physical world whose whereabouts can be tracked. Examples:

• trade items (products),

• reusable assets (such as totes, shipping containers, etc),

• fixed assets (including computers, machinery, etc),

• documents,

• aggregations (such as cases wrapped together on a pallet, etc),

• work in progress,

• others.

Visibility -- knowing exactly where a given asset is at any point in time, and why. (What, when, where, why) May also include physical condition of the asset, physical relationship to other assets, other information

Global Visibility -- not just having visibility within a company’s own four walls, but everywhere in the supply chain where a company has a legitimate interest and right to know


Visibility into the Physical World

Business decisions are made here, in the company headquarters data center

…but there’s an awful lot of important actionhere, in the real world.

Visibility into the physical world improves business processes

Factory DistributionCenter Retail

Store


Visibility-driven Business Processes

Tracking• “Where is my product now?”• Most recent observation of given physical asset(s)

Tracing• “What is the history of where has my product has been?”• Multiple observations of given physical asset(s) through time and space

Pedigree• Who has handled or had ownership of this product?

Product Authentication• Is this product real or could it be a counterfeit?

Product Recall• Notify a product’s current custodians of a potential product• Ensure that all instances are returned


The Visibility Landscape

Track Trace

Pedigree Product Authentication

Physical Events

Business Transactions

Master Data

Data

Interfaces

Identification

Visibility-Driven Business Processes Visibility Technology

Visibility Data Standards

Inventory Returnables

etc

Business processes that rely upon, or are enhanced by, knowing where things are

Technology that provides to business processes knowledge of

where things are


Topics Addressed in GSMP Working Groups

Serialization• Uniquely identify each instance of a product with a GTIN + serial

number

• Business processes for assigning unique serial numbers

Visibility Data• Definition

• Business processes to capture visibility data

• Business processes to share visibility data with partners

Business Applications• Integrating the technical components to achieve some business

value (product recall, pedigree, etc)


Topics Addressed in GSMP Working Groups

Topic Area Question Working Group / Standard

Serialization Definition of serialized product identifiers

GS1 General Specs

EPC Tag Data Standard

Assignment of serialized identifiers

Serial Number Replacement and Supply WG

Visibility Data

Definition of visibility data

EPC Information Services (EPCIS)

Core Business Vocabulary

Sharing visibility data across supply chain

Discovery Services WG

ONS WG

Business Applications

Food Traceability

Product Recall

Network-centric ePedigree

Product Authentication


Visibility Data

Required data for visibility-driven business processes includes:

Physical Event Data• Observations of “what, when, where, why”• Often triggered by Auto-ID read: bar code or RFID• Not necessarily connected with any business transaction (e.g., movement of

product from back room to sales floor)

Transaction Data• Evidence of completion of a business transaction• Not necessarily connected with a physical observation• May serve as a surrogate for actual observation

Master Data• For assets & asset classes• For locations• For parties


Visibility Data and Sharing Standards

Data Standards• define content and meaning of visibility data

Interface Standards• define means to exchange visibility data

Identification Standards• foundation for the above

Visibility Data Type Data Standards Interface Standards

Physical Event Data EPCIS schema

EPC Core Business Vocabulary

EPCIS Capture

EPCIS Query

Discovery Services

Transaction Data eCOM AS2

Master Data Item BMS

Party BMS

GDSN

EPCIS Master Data Query

• Identification Standards• GS1 General Specifications• EPC Tag Data Standard


Visibility Standards: GS1 Identification Keys

Visibility depends on knowing what you are looking at!

Serialized GS1 Keys provide the answer

SGTIN(GTIN + serial)

SSCC

GIAI

GRAI (w/ serial)

GDTI (w/ serial)

GLN + Extension


Visibility Data Standards: EPCIS

EPCIS Data consists of physical events; each records something that happened in the real world.

Often, though not necessarily, triggered by reading an RFID tag or bar code.

An event answers 4 questions:• What: what physical objects

were involved (EPC or other identifier)

• When: when the event took place (timestamp)

• Where: where the event took place (location identifier)

• Why: what business process step was being carried out

EPCIS Event----------------

urn:epc:id:sgtin:0400001.000001.2

2007-10-02 10:00:00

urn:epc:id:sgln:0400001.00300.0

urn:epcglobal:cbv:bizstep:receiving


EPCIS Events

EPC Capture Apps

EPCIS Data Capture

Palletizer Portal Portal Portal PortalShelving

Commission

Observe

Observe

Aggregate

Observe Observe ObserveDisaggregate

ObserveObserve

Doorway

Observe

Manufacturer Retailer

Dist Ctr Dist Ctr Store

Tagging Station


EPCIS Events

EPCIS Data – Full Supply Chain Visibility

Commission

Observe

Observe

Aggregate

Observe Observe ObserveDisaggregate

ObserveObserve Observe

Manufacturer Retailer

Dist Ctr Dist Ctr Store

Case #123 of Cherry Hydro

2/5 1:23pm Mfr DC #2 Shipping

2/7 4:28am Retail Store #5 back room

Receiving

2/8 5:23pm Retail Store #5 front room

Observe

MfrEPCIS

RetailerEPCIS

+


EPCIS-based Data Sharing: 2-party Example

Supplier Retailer

Factory Distribution Ctr Distribution Ctr

Retail Stores

EPCIS Database

EPCIS Database

1. EPC data collected during tagging and

shipping2. EPC observations collected as product moves

3. Retailer data shared with supplier via retailer’s network

4. Combined data used to gain business benefits


Key Considerations for Data Sharing

Each company keeps its own data, and chooses when and with whom to share.• EPCIS is not a single combined “DB in the sky”

EPCIS is a point-to-point standard• You have to know where the other EPCIS servers are

Challenging if three or more parties are involved.

EPC Discovery Services will provide the answer.


How does EPCIS Data Sharing work?

Manufacturer 3PL Customs Carrier Importer

EPCIS

Query

Capture

EPCIS

Query

Capture

EPCIS

Query

Capture

EPCIS

Query

Capture

EPCIS

Query

Capture

Each company controls their own data – share via EPCIS Query Interface, subject to access rights

EPCIS is a standard for point-to-point exchange of EPCIS data

• So… how do you find all the EPCIS services that have relevant data?

• Today, trading partners know each other through pre-arrangement

• Future: “discovery” services to find partners


What is Data Discovery?

“Discovery” is• Finding and obtaining all relevant visibility

data,• To which a party is authorized,• When some of that data is under the control

of other parties with whom no prior business relationship exists.


Visibility Standards : Discovery

Discovery is needed to exchange information along broader and different pathways than traditional e-commerce

Discovery Services Standard• Will enable trading partners to discover all of the resources who may have

information about things (who has data about EPC x? Where is their EPCIS located so I can ask about this data about EPC x?)

• Enables trading partners to exchange data in a secure way with parties that they may not have a prior direct business relationship

• Will ensure each party retains rights of ownership of its visibility data.

• Will ensure that queries are authorized and authenticated

Product Recall IntroductionMelanie Kudela-GS1 GO


Product Recall Introduction

The Number & Complexity of Recalls are on a Rise



Product Recall standardizes and provides a level of automation between trading partners with a direct trade relationship


Product Recall IntroductionBusiness Justification

• Communicate important information to protect customers

Protect the brand and limit potential damage

• Support quality and safety of product

Comply with regulatory requirements

Achieve precision, demonstrate control, increase efficiency

• A manufacturer or retailer can be liable for failing to carry out a PR program in a proper manner

Decrease further liability and fines

Control costs of replace, repair, transport, extra facility, additional staffing



Business Opportunity and Need

End users and regulators need a common process to recall products from any point in the global supply chain

Trading partners need to quickly and efficiently

• Initiate a recall

• Track a recall’s progress

• Bring a recall to its conclusion

– the product is no longer available in the global supply chain



A recall process is managed between trading partners who have a direct commercial trade relationship

Product Recall Scope

Regulator

Commercial Trading Relationship

Issuing

Receiving

Receiving

One or More Recall Jurisdictions

Non-Trading Partner Entities (e.g. Third

Parties)

Non-Trading Party Entities (e.g. Media)

Out Of Scope

Consumers

The 6 Step Product Recall Model


The 6 Step Product Recall ModelIssuing a Product RecallAny trading partner, 3rd party and/or regulatory authority may identify

the need for a recall

A recall notification must apply to one or more:• Product

• Product + Batch / Lot Number

• Product + Serial Number

• Logistic Unit

• Shipment

• Each recall notification must be identified using a globally unique identifier

31


Six Steps of Product RecallStep Internal Process Initiator &

ApproverRecipient Internal

Process

1 Identify need to issue Product Recall

Approve Notification Issue Recall Notification

2 Receive Recall Notification

Records in database

Issues Acknowledgement

3 Receive Product Removal Confirmation

Issue Product Removal Confirmation

Stop forward logistics; execute reverse logistics

4 Draft and Approve Closeout

Issue Product Recall Closeout

5 Receive Product Recall Closeout

Acknowledge Recall Closeout

6 Record all data Record all data



33

Initial Product Recall Notification Business Process Model

Recipient

InternalInternal Initiator & Approver

Initiator Company Recipient Company

Identify Recall1. Issue Recall Notification (RN) a. Initiate draft recall notification b. Approve & Issue

2. Receive Recall Notification a. Receives and records internally b. Issue Acknowledgement Receipt

3. Product Removal a. Product removal from supply chain b. Product removal confirmation

3 i) Stop forward logistics ii) Reverse logistics iii) Define Success Criteria iv) Execute reverse logistics

4. Issue Product Recall Close Out a. Draft Close Out b. Approve & Issue

6. All Record Internally (internal process)

Yes

No

5. Product Recall Close Out a. Receive b. Acknowledge


The 6 Step Product Recall ModelRecall Notification Requirements: Steps 1Initiator:

Identify, isolate the products and segregate products from newer, defect free replacement products

The initiating party accesses information in their recordsUp-to-date database of retailer customers

Retailers stocking locations

Recent shipments of the recalled product

Standards for quickly identifying the specific products to be reclaimed

Standards for quickly identifying trading partners

Contacts with retailer identified authorities who can assist in the recall


The 6 Step Product Recall ModelRecall Notification Requirements: Steps 1

Inform product recall recipients of the recall communication plan• Product Identifier including serialized extension, batch/lot, relevant

dates, country origin of product, distinguishing characteristics

• Reason for the recall initiation

• Classification of the seriousness of the recall

• Handling Instruction for discontinuing product use, destruction or return

• Includes Initiator contact information

• Reimbursement details

– Press releases, direct mailings, advertising, flyers in retail stores, company web pages and consumer watchdog groups



Recall Notification Requirements: Steps 2

Recipient:

Removes product from supply chain

Issues Product Removal Confirmation


The 6 Step Product Recall ModelProduct Removal Requirements: Step 3

The objective is to recover as close to 100% of the Product from the Supply Chain and to report the PR dispensation back to the initiator

Confirmation that handling instructions from the manufacturer on the handling / retrieval of products were carried out

Contact information for individual at Recipient who executed the product recall handling instruction

Date instructions were executed

Monitor and manage the products progress back to the initiator – The team monitors successful completion of the recall

with barcode and EPC technology


The 6 Step Product Recall ModelRecall Closeout Requirements: Steps 4 and 5

Once the PR Initiator determines the Recall was completed as intended, the Initiator sends a Closeout message to all the Recipients• Signifies that the Recall is completed

Internal Recall Closeout : Steps 6

Initiator and Recipient update their internal databases recording the recall


Information Recovery in the Future

What if there is no direct trading partner relationship?

What if the initiating party’s records are not always up-to-date?

What if 3rd parties / distributors were needed to locate the product further up the supply chain?

• How can we supplement the information from known supply chain partners with information from unknown supply chain partners

Relevant Tuesday afternoon session ‘Far Reaching Business Benefits of Discovery Services’ – See You There!


BADGE DEMOAli Rezafard, Afilias

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Discovery Services (DS)

“Discovery”=

Finding and obtaining all relevant EPCIS data…

…to which a party is authorized,…

…when some of that data is under control of other parties

with whom no prior business relationship exists

A shared indexing service helps each party find its data

Similar to Internet search engine...but with pro-active

publishing, authentication and granular access control

policies, so you keep control of your data


Comparison between the World Wide Web & EPC Network

Purpose WWW EPC NetworkPrimary key for searching for information

Keyword Identifiers

Provides detailed information Website EPCIS

Locates a particular information resource

Website address Address of EPCIS

Authoritative system that routes requests

DNS ONS

Retrieve and show human-readable information

Web Browser Applicationsoftware

Locates new sources of relevant information

Crawling/indexing by search engines

EPCIS ‘publish’ arecord to a DS

Source “High level design for Discovery Services” BRIDGE WP2 1.3


Discovery Services Modules

Authentication

(Identity Management)

Authorization

(Access Control)

Record Registry


Identity Assertion

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GS1 Asserts

Bearer of this badge is Ali Rezafard

He is representing Afilias

He has the “SAG DS” attribute

Assertion only valid in Amsterdam between Sept 27th & Oct 1st 2010


Authentication


Authorization

(Access Control)

Record Registry

45

Discovery Services


Authentication


Authorization

(Access Control)

Record Registry

46

Discovery Services


Authentication


Authorization

(Access Control)

Record Registry

47

Discovery Services


EPCIS

(Event Repository)

Authentication


Authorization

(Access Control)

Record Registry

48

Discovery Services


Topic Time Speaker(s)

Introduction to PR, Traceability and other initiatives 1:30 PM Ken Traub

Food Traceability & Demo 1:50 PM Bob Celeste-GS1 US

"Augmented Traceability": 100% Freshness Guarantee for seafood products

2:30 PM GS1 France

Break 3:15 PM All

Food Traceability & Demo 3:45 PM Ali Rezafard-Afilias

Product Recall 4:15 PM Mike Sadiwynk-GS1 Canada

Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development

4:45 AM Mark Harrison of Cambridge Auto-Id Lab

Agenda for Tuesday’s Afternoon Session: Far Reaching Benefits of Discovery Services

Contact Details

GS1 Global Office

Avenue Louise 326, bte 10

B-1050 Brussels, Belgium

T + 32 2 788 78 00

E [email protected]

W www.gs1.org

GS1 Industry & Standards Event March 21-25, 2011 – Brooklyn, NY Creating value together with...

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