[GrowthHacker Conference '16] Panel Discussion: Growth Through Customer Engagement: Email,...
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Transcript of [GrowthHacker Conference '16] Panel Discussion: Growth Through Customer Engagement: Email,...
![Page 1: [GrowthHacker Conference '16] Panel Discussion: Growth Through Customer Engagement: Email, Notifications, Content, And Social](https://reader031.fdocuments.in/reader031/viewer/2022030308/58ecf0d41a28abc9428b473b/html5/thumbnails/1.jpg)
Panel: Growth Through Customer Engagement: Email, Notifications, Content, And Social
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Key Topics
• What Does Customer Engagement Mean?
• When Setting Up Engagement Points, Is There A Framework To Follow?
• Good & Bad Engagement Examples
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Quotes From The Panel
“Not all engagement are created equal. At Zynga, we really look at deep engagement and social loop”
“When you screw up engagement and lost a customer, the most effective way to bring him back is socially driven.”
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Quotes From The Panel
“Engagement is mindshare. If the customer is not engaging with your product, the churn rate will eventually go up”
“Test 3 times. If a test doesn’t work, try a different way, test again. When a test failed, something is off, but the “off” may be you”
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Quotes From The Panel
“Find your authentic engagement metrics. Stay away from metrics that don’t matter.”
“At HubSpot, we segment users into engagement cohorts such as Drive-by users, super active users, to pull trends.”
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Quotes From The Panel
“If you nail growth, without engagement, you become a leaky bucket business…Silicon Valley is a graveyard for these type of companies.”
“The biggest mistake I saw company make is that they all focus on external triggers, but don’t think about internal triggers enough.”
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