Growth with IBM Mobile Enterprise

Speeding Innovation and Extending Reach Securely with Mobile Enterprise

Marie Wieck GM, Application & Integration Middleware IBM Software Group

Mobile is changing how people spend their time and interact

Customers who shop on tablets tend to spend

20% more than those who shop on computers

By the end of this year, mobile transactions

will have increased 50% over last year

Of mobile users keep their device

within arm’s reach 100% of the time

To:

Seamless interactions among physicians and providers, improving quality of care, patient safety and efficiency improving patient experience

To:

Empowered construction project managers armed with mobile solutions to pitch new projects in higher-growth industries

To:

Real-time re-direction to optimal routes using mobile info

From:

Traditional health institution

From:

Construction general contractor with remote employees

From:

Sitting in traffic jams

Healthcare Construction Government

Mobile is changing conventions for industries

1A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies.

2IBM 2011 Global CMO study 3IBM 2012 CEO study

CIO’s and LOB execs are recognizing the importance of mobile

CIOs1:

77% plan to use of personal mobile devices

to access company data and applications

25+ Almost all expect to deploy more than

25 mobility applications in the next two years

LOB:

With customer insight as the top CEO priority3, mobile changes everything.

#2 digital priority of CMOs is deploying tablet and

mobile apps2

Businesses are struggling with the unique mobile challenges

Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle

Online/Offline functionality

Security to protect corporate data

Connectivity to back-end systems and cloud

Mobile Context taking advantage of unique

capabilities such as geo-location

The quick reaction is to focus on devices and cool apps

Business leaders respond to mobile with, ‘Let’s build a really slick mobile app, put it up on iTunes and we’re done!’

..... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. “

Clay Richardson, Forrester Analyst

From To

• Simple learning and sharing

• Sending email, calendar access, social networking

• Basic transactions: such as buying songs, books

Two opportunities for business have emerged:

The real transformation is the business model

• Engage with all constituents anywhere, anytime.

• Transact more business functions “in motion”

So the real question is…

A mobile transaction is…

Flight check-in

Rating and other social interaction

Client loyalty programs

Employee self-service

Signing legal documents

Process decisions

Capture of consumer behavior

Collaboration

Purchase of goods or services

etc.

Tackling multi-channel management

Examples of delivery challenges:

Adaptive content to channel context

How to ensure consistent entitlements

Multi-brand management and “virtual” sites

Consistent experience (requires shared code & services)

IBM is helping clients transform to embrace mobile transactions

Law Firm, Australia

Extend & Transform

Build mobile apps

Connect & run

mobile systems

Manage mobile devices and apps

Secure my mobile business

Extend capabilities to mobile

Transform your business

Manage & Secure Build & Connect

• Potential unauthorized

access (lost, stolen)

• Disabled encryption

• Insecure devices connecting

to network

• Corporate data leakage

• Location data privacy

• Enterprise App store linkage

Security and Management challenges . . .

What if context determined capabilities automatically & securely?

Context On-site inside emergency room

On the hospital network

Authorized doctor on shift

Function: All app features

Data: Full data access and storage

Security: Single-factor authentication

Context At coffee shop

On an unsecured network

Authorized doctor on call

Function: Designated features only

Data: Specific encrypted data

Security: Multi-factor authentication

Governed

Policy

Become a Mobile Enterprise

Build mobile

apps

Connect & run

mobile systems





IBM Endpoint Manager for Mobile

IBM Social Business, Commerce & Analytics

IBM Mobile Services

IBM Mobile Foundation

With a comprehensive end-to-end mobile platform and services

John Capriotti Vice President, Web and Ecommerce TBC Corporation

From Ideas to Platform in 19 Days

Mobile Application Design and Platform Selection Lifecycle at TBC Corporation

TBC Mobile Story

THE LARGEST TIRE AND AUTOMOTIVE SERVICE COMPANY YOU’VE NEVER HEARD OF…

TBC Corporation Overview

~4000 locations worldwide

The largest private brand marketer of

replacement tires in North America

Reta

il W

hole

sale

Many retail brands but one clear objective

Support cohesive Customer Journey by designing for continuity across touch-points

2007 2008 2010 2012

0% 10% 18% 34%

% Traffic to TBC Retail Website on Mobile Devices

Web access trends tell a clear story of customer demand

for mobile experiences

THE DESIGN RESEARCH TEAM

Research and Planning

Designer Technologist Marketing Pro

We liberated a cross-functional research team to execute

a mobile research plan

We observed customer interactions in stores, parking lots,

homes and offices

We looked outside our industry for additional insights

We documented the good, the bad, and the ugly

OPPORTUNITIES AND INSIGHTS

Research Synthesis

We synthesized the results in a vehicle-centric context

We mapped the landscape to identify opportunities

Insights

● Many car owners do not understand car maintenance

● Most driver do not remember services received or deferred

● Most of the benefits of maintenance are invisible (especially preventative)

● Most customers do not typically plan (or save) for car maintenance and repairs

TRANSFORM INSIGHTS INTO APPLICATIONS

Portfolio Realization

We sketched hundreds of ideas touching all aspects of the

customer journey

We categorized and prioritized our mobile portfolio

Vehicle Health Monitor facilitated consult beyond point of purchase

Educational Content

Vehicle Health Knowledge screen

delivers educational information helpful

when making an service or repair

decision.

Vehicle Health Status

Vehicle’s Health Status displays

inspection results from technician to

customer. Educational content, actual

vehicle photos, and alternatives also

available.

Social Sharing of Vehicle

Health Summary

Display vehicle badge and related health

status on social sites.

The Digital Diagnosis in-store or on device time saving and education

Make the Value Visible action-cost-impact calculation shows personal ROI

The Interactive Invoice delivered digitally to any device

Illustrations and video content informs and educates inspiring trust

Digital record management - no paper - nothing to remember (or forget)

Sig Capture for purchase approval via mobile device decreases time wasted in checkout lines

Full access to transactional history means greater resale potential when selling the vehicle

THE LEAST EXCITING PLATFORM SELECTION PROCESS EVER…REALLY

Getting to WorkLight

Seamless execution across the full spectrum of mobile devices

● Framework for Server Integration

● Cross-Platform Compatibility

● Runtime Skins

Complete control of the User Experience

● HTML5

● CSS3

● 3rd party library support

Ability to leverage Native Functionality

● Flexible Hybrid Model

Minimal disruption to existing enterprise architecture

● Mash-ups from data in different backend sources.

● Retrieving data in the background while the app is doing other things

● Converting data to a lean, mobile-friendly data format

Ability to use existing web assets and developers to realize the vision

● Use of web standards such as HTML5, CSS3 and java script.

The application roadmap drove our selection process

Our shortlist of platforms became shorter quickly

● Four platforms identified (thank you Forrester and Gartner)

● All four invited to present solutions based on application roadmap

● One dropped out immediately

● One was eliminated

● Two made the finalist list

The Purchase Highlights

● 19 days from initial application portfolio draft to selection and

purchase thanks to cross-functional team participation

● 4 hours to install platform

● 21 Days from installation to 3 applications in beta

● No New Resources - full lifecycle process using existing

design, development, QA, and infrastructure team

Stay tuned…

Miku Jha Senior Solutions Architect IBM Software Group

IBM’s strategy addresses client mobile initiatives

Extend & Transform Manage & Secure Build & Connect

Key Capabilities

• Strategy, planning and

implementation

• Mobile-enabled solutions

including analytics,

commerce, and social

business

• Mobile as a service

Key Capabilities

• Mobile web, hybrid and

native app development

• Enterprise data, service,

and application integration

• Enterprise wireless

networking

Key Capabilities

• Mobile lifecycle

management

• Device analytics and

control

• Secure network

communications &

management

Build mobile

apps

Connect & run

mobile systems





Build, connect, manage and secure your mobile enterprise


Quickly deliver mobile applications

in enterprise traditional & cloud

environments

Key Capabilities:

• Mobile app development platform

• Connectivity

• Mobile security

• App and device management

Includes

• IBM Worklight

• IBM Endpoint Manager for Mobile

Devices

• IBM WebSphere Cast Iron

Hypervisor Edition

Mobile Application Development Models

Skins provide support for multiple

form factors in a single executable file

for devices of the same OS family.

Different screen sizes

Different screen densities

Different input methods

Skins are a sub-variant of an

environment packaged in a single app

Decision on which skin to use is done

automatically at runtime

Developer-controlled JavaScript file run at app startup determines which skin to load

Runtime Skins

Direct Update – User Experience

1. Update detection upon application re launch

2. Dialog box for easy user selection

3. Download progress bar for status tracking

4. Automatic application restart upon completion

IBM announces new mobile enterprise capabilities…

IBM Social Business,

Commerce & Analytics

IBM Connections 4 Mobile

leveraging location

services IBM Security Access Manager

Context based security enabled

for cloud and mobile

• Rapid support for iOS6

• Support for native and offline apps

• Extended support for BYOD

• Enterprise and App Store linkage

• Hosted & on-premise services


IBM Mobile Lifecycle

Development

Accelerated application delivery

IBM Mobile Services

Mobile Application

Innovation Services Mobile Infrastructure

Strategy and Planning

Mobile Enterprise Services

for Managed Mobility

Build mobile

apps

Connect & run

mobile systems





New build, connect, manage and secure capabilities




leveraging location

services

IBM Mobile Services

Mobile Application







IBM Security Access Manager










Development


Build mobile

apps

Connect & run

mobile systems



• Improved, production ready private app store

• Role based governance

• Target user groups (mapped to LDAP repositories)

• High availability support

• Integrated with IBM Endpoint Manager for Mobile Devices for automated application deployment

• Improved native app support with a new set of native APIs

• Server triggered security challenges for improved security

• Mobile database for larger offline data sets storage with robust encryption and advanced back-end synchronization.


Manage enterprise mobile app distribution and socialize feedback from development through deployment

IBM Worklight 5.0.5

IBM can help build, manage, deploy & host cross platform applications

• Extend existing applications to mobile devices

• Reduce IT investment costs and application deployment time via the Mobile Application Platform Management (MAPM) service

• Enable secure access to mission-critical business applications

• Implement flexible delivery options such as hosted and on-premise

IBM Mobile

Application

Platform

Management

• Customizable enrollment questions

• Integration with BlueCat Networks automatically forces unmanaged devices in to the enrollment process

• Compliance checklists and exception management to address regulatory needs

• Robust self-service portal enables employees to manage their own devices

• Enhanced data separation for BYOD support

• Expanded management options

• IBM Worklight integration to automatically deploy mobile application to users

Endpoint Management

Systems

Management

Security

Management

One console,

One

infrastructure

Unified Device Mgmt

Desktops & Laptops Smartphones

& Tablets Servers

IBM Endpoint Manager for Mobile Devices v2.0

Speed up enrollment & management of BYOD & enterprise devices

(*) IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

• Best-of-class collaborative mobile

application development lifecycle

capabilities

• Accelerate productivity with mobile

development best practices and tested

integrated configurations

• Develop native and multi-platform hybrid

mobile applications

• Distributed team build and test integrated

with the mobile application platform

• “mobile device-cloud” service integration

for on-device testing

• Support fast-paced development for mobile

with agile methodologies

Design

Mobile Testing App Design

SCM and Mobile Builds

IBM Worklight

IBM Mobile Development Lifecycle Solution

(Planned for 4Q 2012*)

IBM Mobile Development Lifecycle Solution

Enact a collaborative, multi-platform mobile development lifecycle

Enterprise

Applications &

Connectivity

Access Mgmt.:Risk

based access (Oct) Employee, Jane wants to access

confidential data on mobile device from

either corporate network or from outside

the corporation

Application Security &

Optimization: DataPower

- XML Security and

Protocol Transformation

IBM Security Access

Manager for Cloud

and Mobile User Credentials

Mobile Application

(developed using Worklight Studio)

IBM WorkLight Server

– Application

Transformation

IBM WorkLight leverages HTTP traffic to

transmit user credentials and mobile context

which can be used by ISAM to grant access

and enforce mobile access policies

Increase accuracy of identifying mobile access security risks

IBM Security Access Manager for Cloud and Mobile

Increase accuracy of identifying mobile access security risks

• Dynamically assess the security risk of an access request

• Quickly enforce Risk-Based Access

• Strengthen access to applications

• Protect applications from known security threats by analyzing HTTP traffic

New extend and transform capabilities

IBM Mobile Services

Mobile Application















Development


Build mobile

apps

Connect & run

mobile systems






leveraging location

services



- My Health

- Find a Provider - Products and Services

- My

Business Manager - Discounts/ Values - Products and Services

Personalized experiences

Member

Agent

• Make your workforce smarter with new security-rich social capabilities delivered to mobile devices

• Stay on top of key work activities and actions to maintain productivity

• Locate nearby colleagues through geo-location (user choice)

• Protect company data with local/remote data wipe capability

• Delight your customers with new multi-channel capabilities that deliver integrated, personalized web experiences

• Tap into mobile device specific features

• Deliver consistent messaging and content across web experience platforms -- web, mobile web, mobile hybrid

• Distribute hybrid apps in app stores

IBM mobile solutions for social business

Create new ways to engage anywhere

New services capabilities











Development


Build mobile

apps

Connect & run

mobile systems






leveraging location

services



IBM Mobile Services

Mobile Application





Develop an enterprise level mobile business vision and roadmap • Phased approach to help you quickly identify the highest ROI opportunities for mobile

adoption

• Business, market and user analysis with Business User Group Analysis deliverable

• Mobile architecture definition with Mobile Application Governance and Architecture deliverable

• Implementation roadmap with Mobile Readiness Assessment, Project Roadmap and Milestones deliverables

Assess and plan an enterprise infrastructure mobility strategy • Provides a complete mobile infrastructure strategy and assessment of the current

environment against industry best practices to identify gaps

• Helps mitigate risks by properly planning for the right mobile services and improvements

• Accelerate deployment by building support for mobile initiatives

Address today’s BYOD and mobile security challenges • Manage variety of smart phones and tablets

• Secure corporate data and enhance compliance

• Help simplify BYOD deployments

• Perform two-way synchronization of email, contact and calendar

Rapid mobile application development • Rapidly build and maintain mobile applications for smart devices in as little as 2 weeks.

• Address development skill gaps in your organization by tapping an ecosystem of capabilities on the IBM SmartCloud

• Fast cycle delivery and fixed price menu enables you to meet the demands of rapid-release cycles

IBM Mobile

Enterprise Services

for managed mobility

IBM Mobile

Infrastructure

Strategy and

Planning

Mobile Strategy

Accelerator

IBM Application

Development

Services

Help accelerate your mobile transformation

Growing Mobile Ecosystem of IBM Business Partners • Existing and new Business Partners are joining with IBM to provide our clients

with solutions across the entire mobile management lifecycle – experts who

understand your mobile enterprise needs

Mobile App Showcase • Showcase of IBM Business Partner mobile apps developed on the Worklight

platform

• Search for mobile apps that fit your business needs by industry and

function

• Site provides clients direct linkage to IBM Business Partners

New IBM Business Partner Mobile Authorizations and Certifications • IBM is investing heavily in the education and training of our mobile business

partners

• Enables a community of cross-industry and cross-function skill sets

• Provides you with flexible vendor selections for end to end mobile solutions

IBM mobile business partner announcements

Panel Discussion: Achieving Success with Enterprise Mobile

John Capriotti Vice President, Web and Ecommerce, TBC

Owen Hile

IT Manager, Gadens Legal

Usman Memon

Co-founder and Managing Partner, Streebo

Chris Jang

CEO, FAS

Marie Wieck GM, Application & Integration Middleware IBM Software Group

Join us at the Mobile Exchange Session on banking: • Thursday Oct 11th 2:00 - 3:15pm in Room 1019A

Join us at the mobile booth within the IBM hub on the showfloor: • Speak to mobile subject matter experts • View, download and email product assets from the touchscope • See live demos of IBM mobile products

Join us on the showfloor for “Meet the Expert” sessions on mobile: • Worklight and Mobile Foundation with Miku Jha

• Mobile security with Vijay Dheap

• Mobile lifecycle management with Leigh Williamson

• Mobile banking solutions with Biao Hao

• Optimizing the mobile UX of multi-channel solutions with Brian Cheng

• SoMoClo -- Social, Mobile, Cloud with Sandy Carter (VP)

• Software services for mobile and social business with Bob McDonald (VP)

Visit us at ibm.com/mobile-enterprise: • Watch customer testimonial videos, product demos and more

Sign up for a free trial version: • WebSphere Worklight V5.0 Developer Edition http://ibm.com/worklight-trial

What next? We invite you to…

71

Merci

Grazie

Gracias

Obrigado Danke

Japanese

French

Russian

German

Italian

Spanish

Brazilian Portuguese

Arabic

Traditional Chinese

Simplified Chinese

Thai

Korean

Voting is done via the My Surveys on the SmartSite

Go to ‘Home’ on the InterConnect SmartSite now

Choose the MySurveys

Select the survey for this Session

Getting on to the SmartSite for the first time?

Visit the InterConnect SmartSite at http://portal.interconnectsmartsite.com or the QR code on your badge

Create an account using your InterConnect registration confirmation number, printed on your badge

`

My Surveys

Connecting the Hot Topic Sessions to the Exchange Sessions

http://portal.interconnectsmartsite.com/

What is your biggest concern regarding mobile

1.providing and managing BYOD

2.ensuring security and privacy

3.integrating cloud services to mobile devices

4.optimizing user experience in app development

What is your highest priority for app development?

1.Hybrid

2.Native

3.mobile web

4.none of the above - our priority is still traditional web

Speeding innovation and extending reach securely

with mobile enterprise

Where do you feel you currently are in your mobile strategy?

1.leading the competition

2.alongside the competition

3.lagging the competition

4.what strategy? We have not even started yet ...

What is your mobile priority?

1.B2E - enabling a mobile workforce and enterprise

2.B2C - providing mobile opportunities and touch points for customers

3.neither, we are not far enough along in our mobile plans yet to prioritize one

over the other



What have been your most significant challenges with connecting/integrating

mobile into the rest of your IT environment?

1.Ill-prepared servers and infrastructure

2.Lack of funding and personnel resources

3.Poor security within middleware and back-end systems to support

engagement

4.We have not developed our approach yet and are still evaluating our

challenges



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