Growth with Full-Service Sales Agencies

4/26/16PRIVATE & CONFIDENTIAL http://salesforceeurope.com/

Growth With Full-Service

Sales Agencies


Growth and Sales Agencies: Issues with Growth

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As a start-up, you and your management team are able to find your first customers by networking with your contacts in your target markets. After signing your initial references, you build your sales team to find new deals and to manage relationships with existing accounts.

You soon face the dilemma of generating growth while managing time and costs. This problem is particularly challenging when expanding to international markets.


Growth and Sales Agencies: A Practical Solution to Growth

A specialized Sales Agency offers a practical solution to this issue, allowing you to operate at lower costs, faster time to market and reduced risks versus hiring direct. In addition, an agency’s representatives are immediately available and known entities. They are trained and selling in 1-3 months versus typically 6-12 months when hiring direct, generating revenue in 3-6 months from start, with no additional costs or legal overhead.

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What Does a Good Sales Agency Offer?

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A good agency should also be able to offer you a full spectrum of sales services in all your target markets. Successful sales are the result of different complementary sales methods including local sales representation supported by push and pull marketing programs that boost sales efficiency.

The core of your market presence is an in-country Sales Representative with a deep experience of local business and of its practices and traditions. Becoming part of your own organization (concept of ‘in-sourcing’), such a rep executes the strategies and tactics you define, represents your company to its best advantage and resolves local problems efficiently.

Senior in-country sales representatives have a solid experience and contacts in channel sales or direct sales in all major markets in across the world. A good agency should also offer sales management services and a range of sales and marketing support services.


Acquiring New Customers

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What Will Accelerate Demand/Lead Gen?

Yet, in many cases, a representative can be more effective with the help of complementary push-pull marketing programs that create or stimulate demand generation and lead generation:

Digital Marketing pulls potential customers towards your website, making them aware first of your existence, then of your offering and its benefits. Methods include Search Engine Optimization (SEO), targeted digital advertising and professional presence on social networks such as LinkedIn, Facebook, Google+, etc. The execution of such programs in local language is critical to establish notoriety in international markets.

Tele-Marketing and Email Marketing generate qualified leads by proactively identifying sales opportunities, by creating and nurturing professional contacts until prospects are ready for a proposal, and by realizing additional revenue opportunity from existing accounts. Telemarketing can also be used for appointment setting if your product is a complex system requiring your direct involvement in the sales process.

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Sales Force Europe: Introduction

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In short, the combination of effective methods from a full spectrum of sales services allows you to eliminate most of the risks and costs associated with international expansion, to immediately start business development, and to create a strong basis for future expansion.

We give you a way to bypass many of these challenges and get to a point of sales success in the EU on a schedule that will appeal to your investment board. We offer an outsourced salesperson model, one that matches you with senior, contract-based sales managers in 27 EU countries. It’s a flexible contract that can scale up or down with little in the way of administration costs, no labor liabilities and no regional gaps.


Sales Force Europe: Results

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Our contract-based sales managers can work on a direct sales and indirect channel management basis. In fact, it’s often best to do both: Have the contract-based sales manager make direct outreach to his or her extensive Rolodex of contacts while also managing the relationship with local re-seller partners. If they can provide revenue for the re-seller, the re-seller will orient themselves to helping your business grow. It’s a profitable alignment of incentives, if you can place the right person in charge or the relationship.

We are not the only company providing this service, but we are truly distinctive in our ability to offer coverage beyond the basic UK/Germany base that is typical in this sector. We have seamless coverage throughout the EU. We’ve been doing this since 2003 and work in all 27 EU countries. In fact, half of our clients are actually European. They rely on us to work on their behalf in other EU countries where they lack presence and localized knowledge and contacts. If they use us, then perhaps you should, too. Check out our Services to see what we can provide your company to achieve more sales.


About Sales Force Europe

SFE has helped over 100 technology companies expand to international markets. With over 60 active Sales and Marketing professionals, SFE’s mission is to help high-tech companies rapidly and profitably launch, develop and expand their business – without the costs, risks and delays associated with opening foreign offices and hiring local employees.

We work as on-demand sales professionals who represent your brand in-country, blend into your company culture, and use our local market knowledge and sales contacts to make revenues manifest quickly. We work in 27 countries and 14 languages throughout Europe and beyond.

To learn more about SFE visit www.salesforceeurope.com.

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4/26/16PRIVATE & CONFIDENTIAL http://salesforceeurope.com/Copyright © Sales Force Europe 2014

Sales Force EuropeFastest Way to Scale Tech Sales

RickPizzoli@SalesForceEurope.comwww.SalesForceEurope.comwww.linkedin.com/in/rickpizzoliEU Mobile +34 659 449 202Skype rpizzoli

Growth with Full-Service Sales Agencies

Sales

Transcript of Growth with Full-Service Sales Agencies