Growing up with agile - how the Spotify 'model' has evolved
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Growing up with AgileHow the Spotify “model” has evolved
Peter Antman@peterantman
Erik Hartwig@fnork
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Spotify
Passion for music
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Spotify by numbers ❏ Started 2006 in Sweden.❏ Now in 58 markets.❏ ~2000 employees. 60+ offices.❏ 75M+ active users, 30M paying.❏ 30M+ songs, 1.5B playlists.
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Erik HartwigBeen at Spotify for 8+ years
Worked in both Tech and Product as Manager and IC
Moved to SF to start up the Spotify office here
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What are you interested to know more about?
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An “agile” organization
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- The Spotify “model” presented- Snapshot of how we worked in 2012- Gotten a lot of attention- “We want to implement the Spotify
model”- Not intended as a “model”- Interpreted as something
static
Spotify 2012
“This is the way it looks and works in Spotify – right now, in some places”
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Bets
“Go big or go home”
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Erik’s presentation
Bets history
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“Give it all you’ve got”
Purpose
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Complexity?
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Daniel Ek, founder.
“We aim to make mistakes faster than anyone else”
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Hire the right people - and support them deeply
Mastery
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1:1
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Put the right people together - and trust them.
Autonomy
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The Spotify atom: The squad“The most important feature of the organization is the autonomous squad. All other features are designed to support that mini-startup-like squad.”
Autonomy
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Autonomy Mastery Purpose
Growth Speed People
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Structure added on demand to support - not to govern.
MinimumViableBureaucracy
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Scaling mastery
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Chapters
Competence
Chapter lead
No team leads
Flexibility
1:1
Squad Squad Squad
Chapter
Chapter
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Tribes
A way to divide a large tech organization
Working on the “same” things
Tribe lead
Squad Squad Squad
Chapter
Chapter
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Guilds
Grow your interest
Learn from each other
Open space conferences
Law of two feet
Shared code
Code reviewsGuild
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Economy of scale
Support feature team
Feature team still own their data & operations
Feature team on call duty
Platform
IO & Container
Feature
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Leadership work together
Help team
Lead team
Potlac
PO TL AC
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Helps translate (agile) values & principles to organizational operations & structures
People operations (POPS)Acquire and retain the best talent in the world
Agile coaches
POPS
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Help people do awesome work across Spotify, by
- Alignment: Frameworks helping people understand how their work fits into the company mission, vision & goals
- Alleviate friction
Company operationsDrive organizational effectiveness
COPS
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Mastery Q&A
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Scaling purpose
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Squad mission
Motivating
Work together
Mission
“Create the best and most unique running
experience that will attract runners to Spotify
and keep them coming back”
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Alignment through shared mission
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Vision
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Tribe mission
Aligning squads
Align Tech & Product
Mission
“Enable Spotify to iterate as fast as possible on product”
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More fluid org
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From Techto TPD
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PO is part of the squad
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TPD Trio
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TPD Trio
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TPD Trio
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TPD Trio
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Tribe leadership
TPD Trio
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Fractal pattern
Shared leadership and responsibility
- squad- tribe- alliance- TPD
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OKR (Objective Key Result)
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Drive lots of work
Stress
OKR:s to heavy weight
Priorities & achivements
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Spotify strategy framework
Spotify Rhythm
2 years goal
Company beliefs
North star
Company Bet
Beliefs
Insights
Data
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Data: Qualitative or quantitative information that informs a perspective. This should not be interpretation.
Data Insights Beliefs Bets (DIBB)
Beliefs: Based on that interpretation, which beliefs have you formed about the problem space you are working in?
Metric: What does success look like?
XYZ
Insights: What is your interpretation of the data? What have you learned?
Bets: Based on your beliefs, what are the bets you believe we should make?
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Tactic to reach strategy
TAP: Tactic2strategic alignment
Tribe & Squad bets
Company bet
Functional/TPD bet
Tribe bet
Squad epic/bet
TAP
Check-in1 w
6 w
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Purpose Q&A
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CollaborationTalk to the one who can do it
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Decision making
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Network Organization
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Power to collaborate
!Help?
Advice?
Sure!
Lets a bet!
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UserA new why
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Putting the user in focus
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GLUE(Global Language, Unified Experience)
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Product Areas - PAL
“You can see our org chart in the client.”
SocialPlayback
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Alliances - who's at the end of the value chain?
Alliance Mission
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Verticals - a business unit
Mission
iOS devWeb dev
Backend devPO
QA TA
Design Analytics
BD Marketing
Android devUser research
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Verticals - a business unit
Mission
iOS devWeb dev
Backend devPO
QA TA
Design Analytics
BD Marketing
Android devUser research
Still a squad?
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User Q&A
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StrongMission Containers
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Autonomy enablesEmergence towardsShared purpose
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Purpose
PeopleAutonomy
Mastery
Speed
Growth
CollaborationUsers
♬
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We are hiring
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Q&A
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The END
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Thank you for the slides!Anders Ivarsson
Cliff Hazell
Henrik Kniberg
Joakim Sundén
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Feedback/TODO
● “Many of the concepts were similar to Hoshin X planning. I did hear a lot of comments regarding being to actually "see" many of the concepts such as tribes, squads in action - perhaps some videos to help reinforce the concepts.”
● “not enough time - I think we should invite Spotify again - and have another talk focused more around performance/compensation/bonuses/self-evaluation - that is all extremely interesting”
● “Perhaps they could come back and we could drill down a little deeper and analyze/discuss/debate some actual scenarios.”
http://www.meetup.com/BayALN/events/228752659/comments/462480423/?like=1&_af=event&_af_eid=228752659&itemTypeToken=COMMENT&https=off