Grow your SaaS company through focus on the right metrics
-
Upload
pointed-insight -
Category
Business
-
view
186 -
download
2
description
Transcript of Grow your SaaS company through focus on the right metrics
![Page 1: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/1.jpg)
the art of paying attention to what matters
(to grow your SaaS company)
![Page 2: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/2.jpg)
So many potential metrics
![Page 3: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/3.jpg)
so many urgent activities
lots you could do
but
what should you do
![Page 4: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/4.jpg)
distractions
can lead to
disaster
![Page 5: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/5.jpg)
![Page 6: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/6.jpg)
![Page 7: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/7.jpg)
![Page 8: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/8.jpg)
Maintain focus:habitually study and assess the critical metrics
“Always focus on the front windshield and not the rear view mirror.”-Colin Powell
“Where is the knowledge we have lost in information?”-T.S. Eliot
![Page 9: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/9.jpg)
• MVP Stage • Churn• Feature use• Survival Financing
• Are customers willing to pay for your product? Is it valuable to them?
• Do you have financing/cash to survive?
phases from http://startupcommons.org
MRR
![Page 10: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/10.jpg)
• Product/Market Fit Stage
• Churn• Funnel/Conversion• Customer
Acquisition Cost• Growth Financing
• Can you cost effectively capture customers?
• Do you have the financing to “put pedal to the metal” after fit is verified?
phases from http://startupcommons.org
![Page 11: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/11.jpg)
• Scale I Stage • Customer Acquisition Cost• CLTV• Upsell paths• Organization
Scaling
• How quickly do you start making net profits from your customers?
• Do you make return on acquisition investments long term?
• Do you have a path to increase revenues from existing customers?
• Can your organization handle the growth?
phases from http://startupcommons.org
![Page 12: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/12.jpg)
• Scale II Stage • Customer Acquisition Cost• CLTV• Customer
Segmentation• Geographic
Expansion
• Can you expand your value proposition from your initial customer segment?
• Is the company able to increase geographic scope?
• Do you have the organizational processes to increase scope and scale of your business?
phases from http://startupcommons.org
![Page 13: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/13.jpg)
easy to say
hard to do
be vigilant in maintaining focus
learn to say “NO”
![Page 14: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/14.jpg)
Limit your focus to 3 or 4 critical issues at each phase of growth
• Focus creates organizational clarity• Focus simplifies metrics
Focus accelerates growth
![Page 15: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/15.jpg)
![Page 16: Grow your SaaS company through focus on the right metrics](https://reader034.fdocuments.in/reader034/viewer/2022051817/548b8ac3b47959fd408b45e7/html5/thumbnails/16.jpg)
• Pointed Insight advises subscription product businesses and SaaS companies on metrics driven growth and financial strategies, business modeling, and revenue recognition.• http://pointedinsight.com• [email protected] | 415.272.5346