37.2 MIL*

followers!

through our

grow your

BRAND

NU IDEAKTIV ADVERTISING RATESRates Effective 1st July 2020

BRANDS:

*Source: Total Unique Visitors of All Nu Ideaktiv IPs website in May 2020

Media Owner: Nu Ideaktiv Sdn Bhd

Tips, guides and issues for local and abroad travels.

INFORMATION

TOP 10 LOCATIONS OF OUR FOLLOWERS

TOP 5 INTERESTS AMONG OUR FOLLOWERS

AGE PROFILE (YEARS OLD) GENDER

l Itinerary and Tips of International and Local Destinations.l Inspirations for next travel destinations.l Guides and real-life sharings of Solo Travel, Family Holiday, Spiritual Travel, Budget Travel, Picturesque Travel,

Facebook: 32 KAverage FB Reach:

6.32 K

Instagram:7 K FOLLOWERS

www.libur.com.myUnique Visitors: 115 K

Page Views: 207 K

M a l e4 3 . 4 9 %

F e m a l e5 6 . 5 1 2 %

5 2 %

1 8 - 24

2 5 - 3 4

3 5 - 4 4

4 5 - 5 4

5 5 - 6 4

6 5 +

1 0 %

4 % 1 1 %

2 1 %

2 %

S h o p p e rs / Va l u e S h o p p e rs

Fo o d D i n i n g / C o o k i n g E n t h u s i a s t s / 3 0 M i n u te C h e fs

B e a u t y & We l l n e ss / B e a u t y M ave n s

L i fe s t y l e & H o b b i e s / Fa m i l y - Fo c u se d

S h o p p e rs / B a rg a i n H u n te rs

4 . 0 9 %

3 .4 1 %

3 .1 8 %

3 . 0 7 %

3 . 0 2 %

TravelInspirations and Guides

Category: Travel & LeisureLanguage: Bahasa MalaysiaTarget Audience: ‘Globetrotter & Domestic Traveller’, 29-40 Years Old

K u a l aL u m p u r

J o h o rB a h r u

K o t aB h a r u

S h a hA l a m

S e r e m b a n K u a n t a n I p o hM e l a k aP e t a l i n gJ a y a

K u a l aTe r e n g g a n u

1 6 %

6 %5 %

4 % 3 % 3 % 3 % 3 % 2 % 2 %

BRAND OVERVIEW

Honeymoon Destinations.l News, issues and cultural information to spark inspirations for next travel destinations.l Libur Rewards – free travel & activity goodies up for grabs.l Digital Show: Mojo Solo

CONTENT SNAPSHOT

*Source: Combined data from Google Analytics, Facebook & Instagram on Ideaktiv

Digital Audience Report (May ‘20)

A D O P T I O N S A D F O R M A T P R O D U C T I O N C O S T ( R M ) A D D I M E N S I O N ( D E S K T O P & M O B I L E )

B U Y T Y P E

L e a d e r b o a r dL e a d e r b o a r d A n i m a t e dM e d i u m R e c t a n g l e ( M R E C ) S t a t i cM e d i u m R e c t a n g l e ( M R E C ) A n i m a t e dM a s t h e a d S t a t i cM a s t h e a d A n i m a t e d

f r o m 1 , 0 0 0 o n w a r d sf r o m 2 , 0 0 0 o n w a r d sf r o m 1 , 0 0 0 o n w a r d sf r o m 2 , 0 0 0 o n w a r d sf r o m 1 , 0 0 0 o n w a r d sf r o m 2 , 0 0 0 o n w a r d s

7 2 8 x 9 0 , 3 2 0 x 5 07 2 8 x 9 0 , 3 2 0 x 5 0

3 0 0 x 2 5 03 0 0 x 2 5 0

9 7 0 x 2 5 0 , 3 0 0 x 3 0 09 7 0 x 2 5 0 , 3 0 0 x 3 0 0

CPMCPMCPMCPM

CPM / DailyCPM / Daily

4 54 55 05 0

6 0 C P M / 5 , 0 0 06 0 C P M / 5 , 0 0 0

DISPLAY ADS -STANDARD

(Desktop & Mobile)

R A T E S ( R M )

I n V i e w V i d e oI n I m a g e A d W i t h N O V I D E OI n I m a g e A d W i t h V i d e o / C a r o u s e lM o b i l e C u r t a i n A dE x p a n d a b l e C a t f i s hC a t f i s hM o b i l e S p i n

M o b i l e S p i n P l u s

M o b i l e C u b e M o b i l e R e v o l v e r

S k i n n e r

I n t e r s t i t i a l ( D e s k t o p O n l y )

B r a n d e d A d v e r t o r i a l + 1 F B P o s tW e b P u s h N o t i f i c a t i o nP r o m o t i o n a l B a n n e rE d i t o r ' s P i c k - P i n T o T i l eS p o n s o r e d L o g o P l a c e m e n tL a n d i n g P a g e - S t a n d a r dL a n d i n g P a g e - P r e m i u mC u s t o m S i t e - M i c r o s i t eV i d e o P o s t o n W e b ( W e b V i d e o P l a y e r )

P r e - R o l l A d ( 1 5 s e c o n d s )P r e - R o l l A d ( 3 0 s e c o n d s )

f r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d s

f r o m 3 , 0 0 0 o n w a r d s

f r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d s

f r o m 3 , 0 0 0 o n w a r d s

f r o m 3 , 0 0 0 o n w a r d s

f r o m 1 , 0 0 0 o n w a r d s

3 , 0 0 0f r o m 4 , 0 0 0 o n w a r d sf r o m 4 , 0 0 0 o n w a r d s

6 4 0 x 3 6 06 2 4 x 1 2 5 ( R e s p o n s i v e )6 2 4 x 1 2 5 ( R e s p o n s i v e )

6 4 0 x 9 6 09 7 0 x 9 0 , 3 2 0 x 5 09 7 0 x 9 0 , 3 2 0 x 5 06 4 0 x 6 4 0 ( D i s c ) ,

6 4 0 x 8 5 3 ( E x p a n d A d )6 4 0 x 6 4 0 ( D i s c ) ,

6 4 0 x 6 4 0 ( E x p a n d A d )5 6 0 x 5 6 0

3 0 0 x 1 8 0 ( I n v i t a t i o n ) ,6 4 0 x 1 3 8 ( E x p a n d A d )

C P MC P MC P MC P M

CPM / DailyCPM / Daily

C P M

C P M

C P M

C P MCPM / Daily

CPM / Daily

P e r P o s tP e r P o s tP e r P o s tP e r P o s t P e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s t

C P MC P M

60607065

55 CPM / 8,00045 CPM / 7,000

75

85

5565

90 CPM / 12,000

40 CPM / 3,500

1 2 , 0 0 01 , 0 0 0

1 , 0 0 0 ( p e r w e e k )1 , 0 0 0 ( p e r w e e k )1 , 0 0 0 ( p e r w e e k )

1 2 , 0 0 0 ( p e r w e e k )1 2 , 0 0 0 ( p e r w e e k )1 2 , 0 0 0 ( p e r w e e k )

5 , 0 0 0

4 06 0

DISPLAY ADS -RICH MEDIA

(Desktop & Mobile)

VIDEO

DIGITAL

D e s k t o p : T o p A d 1 3 0 0 x 2 5 0 , S i d e 3 2 0 x 1 0 0 0

M o b i l e : 8 0 0 x 4 0 08 0 0 x 6 0 0

TIMELINE

CANCELLATION SURCHARGES:

l Booking Deadline: 2 weeks prior live date.l Material Deadline: 7 working days prior to live date.l Cancellation: 4 weeks prior to live date.l Video production: 6 weeks to live date.

l Less Than 14 Days Before Live Date – 100% SURCHARGEl Between 15 to 30 Days Before Live Date – 50% SURCHARGEl More Than 30 Days Before Live Date – 10% SURCHARGE

* Nu Ideaktiv Sdn Bhd reserves the right to revise or amend the above rates at any given time. * All rates are subject to government tax where applicable. * Prime position are non cancellable.*All confirmed booking must be published within the agreed calendar year.*A surcharge based from the normal rate will be levied for unfulfilled insertions.*Angles, style of writing, top images for Branded Advertorials, captions and images for social media posts are to be advised to suit IP’s readership.

F O R M O R E I N F O R M AT I O N ,

P L E A S E C O N TA C T

H A Z0 1 3 - 9 6 9 0 5 2 5

h a z l a m i @ i d e a k t i v. c o m

P e r P o s t

P e r P o s t

P e r P o s tP e r P o s tP e r P o s t

P e r P o s t

P e r P o s t

P e r P o s t

P e r P o s t

P e r P o s t

P e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s tP e r P o s t

5 , 0 0 0

1 , 0 0 0

5 , 0 0 01 , 0 0 05 , 0 0 0

5 , 0 0 0

1 , 0 0 0

1 , 0 0 0

5 , 0 0 0

1 , 0 0 0

3 , 5 0 02 , 2 5 01 , 5 0 01 , 5 0 01 , 5 0 05 , 0 0 05 , 0 0 05 , 0 0 05 , 0 0 02 , 2 5 01 , 0 0 0

SOCIAL MEDIA

A D O P T I O N S A D F O R M A T P R O D U C T I O N C O S T ( R M ) A D D I M E N S I O N ( D E S K T O P & M O B I L E )

B U Y T Y P ER A T E S ( R M )

f r o m 3 , 0 0 0 o n w a r d sf r o m 3 , 0 0 0 o n w a r d s

f r o m 3 , 0 0 0 o n w a r d s

f r o m 1 , 0 0 0 o n w a r d s

f r o m 1 , 0 0 0 o n w a r d sf r o m 8 , 0 0 0 o n w a r d sf r o m 1 , 0 0 0 o n w a r d s

F a c e b o o k S t a n d a r d P o s t i n g - M a t e r i a l b y C l i e n t I n s t a g r a m S t a n d a r d P o s t i n g - M a t e r i a l b y C l i e n tF a c e b o o k A n i m a t e d P o s t i n gI n s t a g r a m A n i m a t e d P o s t i n gF a c e b o o k P h o t o A l b u m ( U p t o 5 P h o t o s ) - M a t e r i a l b y C l i e n tF a c e b o o k P h o t o A l b u m ( U p t o 5 P h o t o s ) - A n i m a t e d A r t w o r k b y N I I n s t a g r a m C a r o u s e l ( U p t o 5 P h o t o s ) - M a t e r i a l b y C l i e n tI n s t a g r a m C a r o u s e l ( U p t o 5 P h o t o s ) - A r t w o r k b y N IF a c e b o o k W a t e r m a r k e d E v e n t L i v e U p d a t e P h o t o s ( U p t o 5 P h o t o s ) I n s t a g r a m W a t e r m a r k e d E v e n t L i v e U p d a t e P h o t o s ( U p t o 5 P h o t o s )F a c e b o o k S t o r i e sI n s t a g r a m S t o r i e sF a c e b o o k T i m e l i n e C o v e r ( P e r W e e k )F a c e b o o k P i n T o T o p ( P e r D a y )I n s t a g r a m H i g h l i g h t ( P e r W e e k )F a c e b o o k L i v e ( V i a M o b i l e )F a c e b o o k L i v e ( V i a M C P )I n s t a g r a m L i v eF a c e b o o k V i d e o P o s t ( C l i e n t ' s M a t e r i a l )I n s t a g r a m I G T VY o u t u b e V i d e o P o s t

TIMELINE

CANCELLATION SURCHARGES:

l Booking Deadline: 2 weeks prior live date.l Material Deadline: 7 working days prior to live date.l Cancellation: 4 weeks prior to live date.l Video production: 6 weeks to live date.

l Less Than 14 Days Before Live Date – 100% SURCHARGEl Between 15 to 30 Days Before Live Date – 50% SURCHARGEl More Than 30 Days Before Live Date – 10% SURCHARGE

* Nu Ideaktiv Sdn Bhd reserves the right to revise or amend the above rates at any given time. * All rates are subject to government tax where applicable. * Prime position are non cancellable.*All confirmed booking must be published within the agreed calendar year.*A surcharge based from the normal rate will be levied for unfulfilled insertions.*Angles, style of writing, top images for Branded Advertorials, captions and images for social media posts are to be advised to suit IP’s readership.

F O R M O R E I N F O R M AT I O N ,

P L E A S E C O N TA C T

H A Z0 1 3 - 9 6 9 0 5 2 5

h a z l a m i @ i d e a k t i v. c o m

NU IDEAKTIV SDN BHD Company No. 201701033404

(1247575-P)Lot 2, Jalan Renggam 15/5, Off, Persiaran Selangor, Seksyen 15, 40200 Shah Alam, Selangor.

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and is committed to spread the power of

knowledge by producing great and

inspiring content, that touches life.

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