GROUPS ON

ZING ME By Tran Le Duy Tien & Tra Phuc Vinh Uy

1. Quick look at group concept in our society

2. Can we force the formation of stable groups

3. Proposed Change

Table of content

A QUICK LOOK AT

GROUP CONCEPT

IN OUR SOCIETY

What is group?

As defined in Sociology Any number of people that exhibits some degree of social

cohesion and is more than a simple collection or aggregate of individuals:

sharing a common goal or motives

accepted roles

established status relationships

Shared characteristics:

Interests & Values

Representation & Ethnic

Social background & Social interactions

Thus, A gathering of people waiting at a bus stop doesn’t form a group

How groups are formed?

If one brings a small collection of strangers together

in a restricted space and environment, provides a

common goal and maybe a few ground rules, then

a highly probable course of events will follow.

Interaction between individuals is the basic

requirement because two or more people in

interacting situations will over time develop stable

relationships.

How groups malfunction?

the addition of too many individuals

functioning group to attempt to add new members in a

casual way is a certain prescription for failure

the failure of the leader to enforce a common

purpose

The actual loss of a leader is frequently fatal to a group,

unless there was lengthy preparation for the transition.

confusions status or of norms

Group’s on Zing Me?

Roles & ranks moderators & members

Interactions wall feed / photo sharing…

Representation Zing Me profile

Ethnic nationality, age

Interests movies / books / activities …

Background i.e. students, co-workers…

CAN WE FORCE

USERS TO FORM A

STABLE GROUP?

Reconsidering our current strategy

Use free content such as Movie & Book to attract users to Group & Forcing them to be active for access to these content

Will that work? Strange people coming to watch movie won’t talk to each other

although they sit next to each other

Strangers at a bookstore to find a book won’t make friend to one another just to buy a book

Can we force movie goers to talk to each other to be able to watch? Can we force book buyers to make friend with each other in order to enter bookstore?

No! But bookstores can setup clubs for book lovers discussing books that they sell. Movie producers can setup fan club for movies they released.

1.Create Group

2. Find 4 more

members

3. Register info of

members

4. Verification

5. Access content

Step 1: Create Group

• Will it be “spam” if users create groups just for the purpose of access content?

Step 2-4: Find 4 members & register real info

• Why do group moderators want to add more users to their groups if they

already have the right of their own?

• Adding members to groups in a “casual way” is prescription for failure of group.

• Gaining access right to content is purpose of individuals, not goal of groups

and it doesn’t ensure that the group will be stable

Step 5: Access to content

• Once gaining access to content, will that content enough to make member stick to

groups they joined/created?

It’s not that it’s impossible,

but the risk is too high for such complexity in operation

Again, how group is formed?

If seeing Zing Me members as a collection of strangers, then:

Restrict space & environment

In real world, geographic naturally creates this condition. However,

this is something we can’t do in the online world.

Provide common goal

We can only “suggest” but won’t be able to force it

Setup ground rules

However, if they aren’t strangers:

Form interaction between individuals in group

PROPOSAL

CHANGES

Separation of Group, Zuni & Profile

GROUP

APPS

ZUNI

MARKETING

CAMPAIGN

PROFILE

VERIFICATION

PROGRAM

Zuni project will use Group as

vehicle to archive its’ goal

Zuni uses this program as a way

to filter targeted audience

ZING ME’S CORE APPS & PROCESS

MARKETING CAMPAIGN

MOVIE &

BOOK APPS

Zuni control access to these apps, use it

as a reward for its program

3 Main Focuses for Group

Provide common goal

Promote competition between groups as well as create content for

groups to be created. Movie & Book apps will be part of this

strategy.

Setup ground rules

There will be automatically enforced rules by system, but more

focus will be on operation team to enforce content quality.

Form interaction between individuals in group

Restructure groups to put more focus on individual-to-individual

connection in group, instead of individual-to-group.

Changes necessary for Group app

Need to be rebuild The current code is too complex

WT already suggest to rebuild this app. We currently can have 2 devs (Quan & Hoai) to take on this.

Not trying to keep everything Group’s wall & Group’s photos are the only ones to keep,

with only one new feature is Group’s Events

Focus on improve connection between individual-to-individual in group & tools supporting operation tasks

Not trying to keep all the old data. The old version will continue until the new one is once done and at this time will be replaced (except for major groups will be migrate)

Verify Profile Program

A separated process of Zing Me

Not much work left: Will use the previously implemented verify process for Zuni

(simplified to one member)

The main task will be operation – which will be similar to operation task of Business Profile

Support users demographic seperation: Students can submit Citizen ID together with student ID to

receive status as “students” in order to receive special benefits from apps/campaigns for students (i.e. those provided by Zuni program)

ZUNI MARKETING CAMPAIGN

Directly control access to Movie & Book apps

Target specifically students with support data from

Verify Profile program of Zing Me.

Partnering with Groups for operation on Group

Become a Zing Me Verified Student Profile • Go through the process to verify profile of Zing Me & in the process apply

to receive “student” status by provide student ID in addition with Citizen ID

• This process will be done by Zing Me Verify Account operation team

Meet activity requirement

• Join at least a group of School category with minimum activity point, or create a group with minimum 10 members and 100 activitity points

• Refer at least 1 friends to also become Zing Me Verified Student profile

Enjoy access to ZUNI program

• Movie

• Book

NEXT TASKS