Greenberg Quinlan Rosner Research: The change election - what voters were really saying
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Transcript of Greenberg Quinlan Rosner Research: The change election - what voters were really saying
May 20, 2010May 20, 2010 | Page 1
Special Post-Election SurveyPresented at RSA17 May 2010
17 May 2010
The change election –what voters were really saying
May 20, 2010May 20, 2010 | Page 2
Special post-election survey
This national post-election survey of 1,000 general election voters across England, Scotland and Wales was conducted immediately after the election between the 7th and 9th of May, 2010. Similar to the brand of survey conducted following elections in the United States, this is the first in Great Britain.
Designed in its content and timing to preserve the mandate and capture what voters actually felt and believed when they cast their votes, this survey goes beyond the exit polls to present rich and colourful content about who voted in this election and why.
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2010 – what really happened
Greenberg Quinlan RosnerPage 3 |
May 20, 2010May 20, 2010 | Page 4
37
30
3 2
24
2 1110
25
50
Tories Labour Lib Dems UKIP BNP SNP Green Plaid Cymru Other
The final general election voteAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 5
1514
866
50
Before electioncalled
Shortly afterelection called
After first debate After last debate Last couple ofdays
On Election Day
Half knew vote before election, but over 1/3rd decided in final weekWhen did you finally decide to vote for (Chosen Party): on Election Day, in the last couple of days, right after the last debate in the last week, after the first debate, shortly after the elections were called, or did you know who you would vote for even before elections were officially called?
Decided in Final Week: 37
May 20, 2010May 20, 2010 | Page 6
38 40
32
22
9
3127
18
29
60
26 26 28
9 11
31 3327
33
41
23 1012
0
25
50
75
Before electioncalled
Shortly afterelection called
After first debate After last debate Last couple ofdays
On Election Day
Conservatives Labour Liberal Democrats Other Parties
The vote amongst those who made up their mind whenAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 7
Six in ten watched at least one debate
Tory VotersTotal Labour Voters Lib Dem Voters
Watched at Least One Debate: 64
Watched at Least One Debate: 68
Watched at Least One Debate: 63
Watched at Least One Debate: 63
As you probably know, there were three debates between Gordon Brown, David Cameron and Nick Clegg over the month prior to Election Day. Many people were not able to watch these debates. How about you? Were you able to see any of the debates?
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41
69 6974
70
9
22 2318 19303333
6 710
Positive Negative Positive Negative Positive Negative Positive Negative
Very Positive Very Negative
Tory VotersTotal Labour Voters Lib Dem Voters
Debates a positive addition And whether or not you watched the debates, do you think that they were a positive or negative addition to the process?
+51+47 +46 +56
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10
20
28
35
36
40
48
8
19
16
26
0 25 50
Conservative vote motivated by change, economy, debt, and BrownNow I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Conservative Party.
The national debt
The economy
Usually vote Conservative
Done with Gordon Brown
Time for a change
Cameron’s qualities
Labour’s planned tax increases
Pro-family policies
Political expenses and corruption
Idea of small government and big society
The Conservative Party has changed
May 20, 2010May 20, 2010 | Page 10
9
20
26
33
33
40
58
7
18
15
20
0 20 40 60
Labour vote driven by NHS/schools, recovery, rich Tories & Cameron Now I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Labour Party.
Conservatives for the rich, not working people
The economy and need to ensure recovery
Usually vote Labour
Not impressed with David Cameron
Support for NHS and schools
Brown’s qualities
Labour’s achievements
Conservatives’ planned cuts in spending
Will make right choices to reduce debt
Support for US alliance and Afghanistan
Not impressed with Nick Clegg
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16
18
26
33
33
37
42
14
17
17
23
0 25 50
Liberal Democrats also wanted change, electoral reformNow I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Liberal Democrats.
Not impressed with David Cameron
For electoral reform
Ideas of a fairer Britain
Not impressed with Gordon Brown
Time for a change
Opposition to Iraq war
Usually vote Liberal Democrat
Political expenses and corruption
Clegg’s qualities
Against Trident and military spending
For all parties working together
May 20, 2010May 20, 2010 | Page 12
353428
Current system Proportionalrepresentation
Vote top three
72
15
23
56
Favor Oppose
Large majority of voters for electoral reform
Favor +47
Reform of vote for parliament Reform of financing elections
Some people have proposed changing the way people get to vote for parliament. Which would you like to see?
Would you favor or oppose having all parliamentary elections financed out of public funds, with strictly enforced limits on how much each candidate could spend, or not?
Support for reform: 63
May 20, 2010May 20, 2010 | Page 13
24
49
3036
75
29 30
48
6660
25
53
15
33
11
46
Cut debt now Wait untilrecovery
Cut debt now Wait untilrecovery
Cut debt now Wait untilrecovery
Cut debt now Wait untilrecovery
First statement strongly Second statement strongly
+50+1 +36 +24
Tory VotersTotal Labour Voters Lib Dem Voters
The voters split on campaigns’ economic debate: cut now or not
First Statement: We must start cutting the national debt right away.
Second Statement: We must wait to cut the debt until the economic recovery is underway.
May 20, 2010May 20, 2010 | Page 14
38
2522
17
3932
50
21 23 2418
30
0
25
50
75
Total LabourVoters
ConsiderLabour
Labour2005
Lib DemVoters
Tory Voters Total LabourVoters
ConsiderLabour
Labour2005
Lib DemVoters
Tory Voters
% Very Cool: Under 25
Anti-immigration and anti-EU: % very hostile
-50 0 +7-5+3
Warm – Cool
-15 -7-220
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold… immigration… the European Union.
-30
Immigration The European Union
-19 -41
May 20, 2010May 20, 2010 | Page 15
33
41
38
44
55
60
42
47
37
33
25
38
44
40
75 50 25 0 25 50 75
Cool Warm
New Labour’s leaders in backgroundNow, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold.
Warm -Cool
Therm. Mean
David Cameron
+749.6
+248.8The Conservatives
The Labour Party -944.1
+149.0
+349.4
-2239.3
The Liberal Democrats
Nick Clegg
Gordon Brown
-3536.2Tony Blair
May 20, 2010May 20, 2010 | Page 16
42
34
22
3134
3027
14
19
9
1512
32
37 36
60
25
50
AB C1 C2 DE
Conservatives Labour Liberal Democrats Other Parties
The final general election vote by classAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 17
38
2823
47
36
5246
4954
32
51
20
30
53
0
25
50
75
Total AB C1 C2 DE MenC2DE
OlderC2DE
Total AB C1 C2 DE MenC2DE
OlderC2DE
% Very Cool: Under 25
Working class hostility to immigration and EU: % very hostile
-30
Warm – Cool
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold… immigration… the European Union.
Immigration The European Union
-14 -23 -51 -45 -57 -49 -19 0 -13 -39 -37 -43 -44
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40
3228
33
47
22
3134
26 25
19 18
3027
1419
106
9 9
1512
27
3429
42
3237
47
36
670
25
50
AB C1 C2 DE AB C1 C2 DE
Conservatives Labour Liberal Democrats Other Parties
General election vote by class: 2005 and 2010And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer. Note: GQRR vote totals based on allocation of those who refused to answer. ICM/Guardian numbers from pre-election poll dated May 1-3rd, 2005. ICM/Guardian data excludes those who will not vote, don’t know, or refuse to answer.
GQRR 2010 Post-ElectionICM/Guardian 2005 Prediction
May 20, 2010May 20, 2010 | Page 19
The final general election vote by ageAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 20
34 33
44
29 29
20
2724 24
41
36
24
1010113
0
25
50
Large City Suburbs Small City/Town Village/Rural
Conservatives Labour Liberal Democrats Other Parties
The final general election vote by type of areaAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 21
35
50
37
16
23
3941
2226
30
22 2319
711
9
24
43
16
37
31
26
870
25
50
Greater London Southeast Southwest/Wales Midlands North Scotland
Conservatives Labour Liberal Democrats Other Parties
The final general election vote by regionAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 22
9
29
56
3732
21
3 4
Tories formthe gov't
Tory-Lib Demcoalition
Labour-LibDem coalition
with a newLabour leader
Unitygovernment
Tories formthe gov't
Tory-Lib Demcoalition
Labour-LibDem coalition
with a newLabour leader
Unitygovernment
Labour and Lib Dem voters wanted a different governmentWith a hung parliament, what would you like to see happen?
Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 23
7
29
56
282933
5 8
Tories formthe gov't
Tory-Lib Demcoalition
A coalition ofLabour and
Lib Dem
Unitygovernment
Tories formthe gov't
Tory-Lib Demcoalition
A coalition ofLabour and
Lib Dem
Unitygovernment
Preferred government without a change of Labour leaderWith a hung parliament, what would you like to see happen?
Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 24
The position of the Conservative Party
Greenberg Quinlan RosnerPage 24 |
May 20, 2010May 20, 2010 | Page 25
Value associations: Conservatives chosen above or at their vote
37
38
38
38
40
42
42
44
52
66
22
25
32
35
29
30
26
25
24
18
23
28
17
12
16
12
19
9
17
5
18
9
13
15
15
16
13
22
7
11
0 50 100
Conservatives Labour Lib Dems All/None/DK
For the middle class
For big corporate interests
Tory –Labour
+48
Tory Vote: 37%
+28
+19British
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
+16
+12
For middle Britain
Will act boldly if needed
Has a vision for Britain to be successful
Trust to manage the economy
Improving your own standard of living
For the right kind of change
Right approach to immigration
+11
+3
+6
+13
+15
May 20, 2010May 20, 2010 | Page 26
Value associations: Conservatives chosen below their vote
24
25
32
32
35
23
43
33
32
31
23
22
21
20
22
30
10
14
16
12
0 50 100
Conservatives Labour Lib Dems All/None/DK
On your side
Shares your values
Tory –Labour
+4
Tory Vote: 37%
0
-1Keeping taxes at the right level for you
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
-18
+1
For the average person
Trustworthy
May 20, 2010May 20, 2010 | Page 27
13 12
46
26
35 34 35
29
44 4335
50
7165 63 61
1711
22
51
Changed Has notchanged
Changed Has notchanged
Changed Has notchanged
Changed Has notchanged
Changed Has notchanged
First statement strongly Second statement strongly
Non-Tories unconvinced of Conservative Party’s changes
+26
Lib Dem Voters
First Statement: David Cameron changed the Conservative Party.
Second Statement: The Conservative Party has not changed very much.
+29
Labour Voters 2005
+4
Total
+45
Labour Voters
+30
Considered Labour
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The position of Liberal Democrats
Greenberg Quinlan RosnerPage 28 |
May 20, 2010May 20, 2010 | Page 29
Value associations: Lib Dems chosen at or near their vote
22
22
23
23
28
35
25
37
24
38
31
43
22
23
25
12
10
18
30
9
0 50 100
Lib Dems Conservatives Labour All/None/DK
Trustworthy
For the right kind of change -10
Lib Dem Vote: 24%
-1
-14Right approach to immigration
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
-3
-13
For the average person
Shares your values
LD –Cons
LD –Lab
+3
0
+1
-21
-9
May 20, 2010May 20, 2010 | Page 30
Value associations: Lib Dems chosen below their vote
5
9
12
12
16
17
17
19
20
21
66
44
42
38
40
52
38
42
32
32
18
25
30
35
29
24
32
26
32
33
11
22
16
15
15
7
13
13
16
14
0 50 100
Lib Dems Conservatives Labour All/None/DK
On your side
Keeping taxes at the right level for you
LD –Cons
-11
Lib Dem Vote: 24%
-12
-23For middle Britain
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
-21
-35
Improving your own standard of living
For the middle class
Has a vision for Britain to be successful
Trust to manage the economy
Will act boldly if needed
British
For big corporate interests
-24
-26
-30
-35
-61
LD –Lab
-12
-12
-7
-15
-7
-13
-23
-18
-16
-13
May 20, 2010May 20, 2010 | Page 31
The position of Labour
Greenberg Quinlan RosnerPage 31 |
May 20, 2010May 20, 2010 | Page 32
30
38
3331
0
25
50
Labour 2010 Actual Labour Vote + VerySeriously Considered Voting
Labour
Labour Party Identification Labour 2005 Vote
The Labour voteAnd in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?
Note: Vote totals based on allocation of those who refused to answer.
May 20, 2010May 20, 2010 | Page 33
13
36
15
33
43
53
55
37
28
14
13
21
15
4
60 40 20 0 20 40 60
Cool Warm
Labour leadersNow, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold.
Warm -Cool
Therm. Mean
Jon Cruddas
-2935.6
-2239.3
Alan Johnson
Ed Miliband -2139.9
-1641.9
-936.7
-4032.3
David Miliband
Ed Balls
Harriet Harman
ID
100
76
69
24
71
80
Gordon Brown
42.7 -13 56
May 20, 2010May 20, 2010 | Page 34
Value associations: Labour chosen above their vote
32
32
33
35
43
38
32
32
38
25
17
20
21
12
22
13
16
14
15
10
0 50 100
Labour Conservatives Lib Dems All/None/DK
Trust to manage the economy
For the average person
Labour – Tory
+18
Labour Vote: 30%
-3
+1Keeping taxes at the right level for you
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
0
-6
On your side
Improving your own standard of living
May 20, 2010May 20, 2010 | Page 35
Value associations: Labour chosen near their vote
29
30
31
40
42
35
16
12
22
15
16
12
0 50 100
Labour Conservatives Lib Dems All/None/DK
Will act boldly if needed
Shares your values
Labour – Tory
-4
Labour Vote: 30%
-12
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
-11Has a vision for Britain to be successful
May 20, 2010May 20, 2010 | Page 36
Value associations: Labour chosen below their vote
22
23
24
25
25
26
37
24
52
44
38
42
23
23
17
9
28
19
18
30
7
23
9
13
0 50 100
Labour Conservatives Lib Dems All/None/DK
British
For the right kind of change
Labour – Tory
-13
Labour Vote: 30%
-19
-28For the middle class
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?
-1
-15
Trustworthy
Right approach to immigration
For middle Britain -16
May 20, 2010May 20, 2010 | Page 37
30
52
15
27 30
52
19 19
32
12
43
80
66 66
43
33
616
12
41
Needs toget act
together
Goodpolicies/leaders
Needs toget act
together
Goodpolicies/leaders
Needs toget act
together
Goodpolicies/leaders
Needs toget act
together
Goodpolicies/leaders
Needs toget act
together
Goodpolicies/leaders
First statement strongly Second statement strongly
Labour believes it has good policies and new leaders
First Statement: Labour needs a long time in the wilderness to get its act together.
Second Statement: Labour has good policies and new leaders.
+9
Lib Dem Voters
+36
Labour Voters 2005
+9
Total
+65
Labour Voters
+39
Considered Labour
May 20, 2010May 20, 2010 | Page 38
34
51
40
50
20
21
34
2433
48 4853
48
67
7
243336
19 22
LeadingParty
In Coalition LeadingParty
In Coalition LeadingParty
In Coalition LeadingParty
In Coalition LeadingParty
In Coalition
First statement strongly Second statement strongly
+47
Lib Dem Voters
+2
Labour Voters 2005
+14
Total
+3
Labour Voters
+13
Considered Labour
First Statement: The Labour Party should work to be the leading party again.
Second Statement: The Labour Party should work to lead in coalition with the Liberal Democrats.
Labour divided on whether party should be leading or in coalition
May 20, 2010May 20, 2010 | Page 39
45
2834 33
46
20
3631
20
40
6860 60
43
178
161317
40
Ownapproach
Unitedforce
Ownapproach
Unitedforce
Ownapproach
Unitedforce
Ownapproach
Unitedforce
Ownapproach
Unitedforce
First statement strongly Second statement strongly
+3
Lib Dem Voters
+27
Labour Voters 2005
+5
Total
+40
Labour Voters
+26
Considered Labour
Labour ready for center-left project; Lib Dems less clear
First Statement: Labour and Liberal Democrats should each advance their own center-left approach and against the Conservatives.
Second Statement: Labour and Liberal Democrats should work together as a center-left force and against the Conservatives.
May 20, 2010May 20, 2010 | Page 40
31 31 3329
33
21 23
37
16
46
65
49
66
44
8
2417
2214
34
Old Labour NewLabour
Old Labour NewLabour
Old Labour NewLabour
Old Labour NewLabour
Old Labour NewLabour
First statement strongly Second statement strongly
+11
Lib Dem Voters
+37
Labour Voters 2005
+15
Total
+34
Labour Voters
+16
Considered Labour
Labour wants to be New Labour
First Statement: This is the time to get back to old Labour.
Second Statement: This is the time for New Labour.
May 20, 2010May 20, 2010 | Page 41
33
54
44 45
3335
2227 29
60
45
54 5158
15
26 2328
1519
Closer toUnions
Away fromUnions
Closer toUnions
Away fromUnions
Closer toUnions
Away fromUnions
Closer toUnions
Away fromUnions
Closer toUnions
Away fromUnions
First statement strongly Second statement strongly
+25
Lib Dem Voters
+6
Labour Voters 2005
+27
Total
+9
Labour Voters
+10
Considered Labour
Labour divided on future role of unions
First Statement: Labour needs to be closer to the unions.
Second Statement: Labour needs to be more independent of the unions.
May 20, 2010May 20, 2010 | Page 42
The progressive future: spending and debt
Greenberg Quinlan RosnerPage 42 |
May 20, 2010May 20, 2010 | Page 43
45
32
18
40
59
18
30
14 13
46
58
68
49
33
31
2
131019
26
Cutspending
Raisetaxes
Cutspending
Raisetaxes
Cutspending
Raisetaxes
Cutspending
Raisetaxes
Cutspending
Raisetaxes
First statement strongly Second statement strongly
+26
Lib Dem Voters
+9
Tory Voters
+1
Total
+26
Labour Voters
+50
Considered Labour
Progressives: raise taxes to preserve servicesFirst Statement: To reduce the debt, we will need to make major cuts in spending and public services.
Second Statement: To reduce the debt, we must raise taxes broadly and do less cutting of spending and services.
May 20, 2010May 20, 2010 | Page 44
20
30 3026 26 25
3341
5346 44
39
66 6673 70 72
64
19 19 1721 18
42
Cut taxes Not cuttaxes
Cut taxes Not cuttaxes
Cut taxes Not cuttaxes
Cut taxes Not cuttaxes
Cut taxes Not cuttaxes
Cut taxes Not cuttaxes
First statement strongly Second statement strongly
+31
Lib Dem Voters
+47
Tory Voters
+36
Total
+36
Labour Voters
+47
Considered Labour
First Statement: It is time to cut taxes. Second Statement: It is not the time to cut taxes.
Not time to cut taxes
+44
Labour Voter 2005
May 20, 2010May 20, 2010 | Page 45
57
7076
64
43
20 17
28
40
2621
31
56
22
544547
36
612
Too far Not farenough
Too far Not farenough
Too far Not farenough
Too far Not farenough
Too far Not farenough
First statement strongly Second statement strongly
+13
Lib Dem Voters
+33
Tory Voters
+17
Total
+44
Labour Voters
+55
Considered Labour
Country concerned will go too far cutting spending to cut debt
First Statement: I'm more worried that we will go too far in cutting social spending and public services.
Second Statement: I'm more worried that we won't go far enough to cut spending and reduce the debt.
May 20, 2010May 20, 2010 | Page 46
The progressive future: government & markets
Greenberg Quinlan RosnerPage 46 |
May 20, 2010May 20, 2010 | Page 47
25
5762
46
65
2318
39 3745
3136
4234
24 24
Government Society Government Society Government Society Government Society
First statement strongly Second statement strongly
Tory VotersTotal Labour Voters Lib Dem Voters
+34+18 +25 +1
Government over big society
First Statement: If government gets the right policies, Britain can do well.
Second Statement: If society is strong, Britain can do well.
May 20, 2010May 20, 2010 | Page 48
38
71
8377
65
10
2214 17
2537
4838
8 7Government Markets Government Markets Government Markets Government Markets
First statement strongly Second statement strongly
+40+49 +69 +60
More government over more markets
First Statement: This is a time for government to get more involved.
Second Statement: This is a time to depend more on markets.
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 49
37
6576 71
54
1813
3019
25
40
34
52
40
26
10Encourageinvestment
Less regulation Encourageinvestment
Less regulation Encourageinvestment
Less regulation Encourageinvestment
Less regulation
First statement strongly Second statement strongly
Government investing preferred to less regulation/more enterprise
First Statement: To get future economic growth, the British government will need to encourage investment in new industries and sectors.
Second Statement: To get future economic growth, Britain will have to create an environment with less regulation and more freedom of enterprise.
+14+35 +57 +46
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 50
39
5854
6556
17 15 18
38 42
3139
303033
19
Do too little Go too far Do too little Go too far Do too little Go too far Do too little Go too far
First statement strongly Second statement strongly
Want greater regulation of financial communityFirst Statement: I'm more worried that we will do too little to regulate the financial community and allow for another era of speculative booms and busts.
Second Statement: I'm more worried that we will go too far in regulating the financial community, which will harm the British economy.
+17+20 +12 +34
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 51
27
38
4841 44 40
61
3035 39
22
4856 54 57
36
222529 33
Greateropportunity
Lessinequality
Greateropportunity
Lessinequality
Greateropportunity
Lessinequality
Greateropportunity
Lessinequality
Greateropportunity
Lessinequality
First statement strongly Second statement strongly
Fairness and inequality central to progressives, especially Lib Dems
First Statement: We need policies to create greater opportunity.
Second Statement: We need policies to bring less inequality and more fairness.
+25
Lib Dem Voters
+17
Tory Voters
Tied
Total
+15
Labour Voters
+10
Labour Voter 2005
May 20, 2010May 20, 2010 | Page 52
The progressive future: world
Greenberg Quinlan RosnerPage 52 |
May 20, 2010May 20, 2010 | Page 53
25
3237
49
1826
48
6457
47
77
10
2118
3934
More involvedwith EU
Less involvedwith EU
More involvedwith EU
Less involvedwith EU
More involvedwith EU
Less involvedwith EU
More involvedwith EU
Less involvedwith EU
First statement strongly Second statement strongly
Voters want less to do with the EU
First Statement: Britain needs to be more involved in the EU.
Second Statement: Britain needs to be less involved in the EU.
+59+32 +20 +2
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 54
45
4955
61
44
21
37
4537
32
53
18
3729 32
26
In Europe Out or Europe In Europe Out or Europe In Europe Out or Europe In Europe Out or Europe
First statement strongly Second statement strongly
Though more division about Britain’s place in Europe generally
First Statement: Britain needs to be in Europe. Second Statement: Britain needs to be out of Europe
+9+4 +18 +29
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 55
41
54 52
67
49
13
27
43 45
31
46
31333424 25
Independent US Strong Ally Independent US Strong Ally Independent US Strong Ally Independent US Strong Ally
First statement strongly Second statement strongly
More independence from the United States, including Labour
First Statement: Britain should be more independent of the United States.
Second Statement: Britain should be a strong ally of the United States.
+3+11 +7 +36
Tory VotersTotal Labour Voters Lib Dem Voters
May 20, 2010May 20, 2010 | Page 56
Bold new offers
Greenberg Quinlan RosnerPage 56 |
May 20, 2010May 20, 2010 | Page 57
18
55
36
57
71
2613
40
59
40
23
242819 22
40
Favor Oppose Favor Oppose Favor Oppose Favor Oppose
Strongly favor Strongly oppose
Bold deficit reduction with tax increases and spending cuts
+48+15 +23 +17
Tory VotersTotal Labour Voters Lib Dem Voters
Let me describe an initiative that a new Conservative Party government would offer in the Queen's speech if it got that opportunity. Please tell me whether you support or oppose this initiative.
It is time for the government to be absolutely honest and bold about what we must do as a country to address the debt, avoid becoming another Greece and making it possible to make future investments for growth. We can no longer pretend tinkering will do or that the challenge is not grave. In a year's time, the VAT will be raised from 17.5 to 20 percent, except on children's items. Tolls will be added on some motorways. And public sector spending will be cut by 10 percent in all departments. We recognise that this will be painful for many people, but it is the right course for our nation's future and children and we call on all parties to support it.
May 20, 2010May 20, 2010 | Page 58
44
8087 86
69
147 9
25
22
5340
113Favor Oppose Favor Oppose Favor Oppose Favor Oppose
Strongly favor Strongly oppose
Country behind progressive agenda on inequality and fairness
+44+66 +80 +77
Tory VotersTotal Labour Voters Lib Dem Voters
Let me describe an initiative that a Labour-Liberal Democratic coalition would offer in the Queen's speech if they got that opportunity. Please tell me whether you support or oppose this initiative.
It is time to be honest about the biggest challenge facing Britain - the growing inequality in British society. Both during periods of economic growth and periods of deep recession, hardworking families have lost income, poverty entrenched, and young people struggling for jobs - even as the wealthiest get wealthier and CEOs take outlandish bonuses. Britain will be more successful if it is a fairer Britain. Today's initiative makes permanent the 50p rate and the 50 percent tax on CEO bonuses, while abolishing taxes up to 30,000 pounds in income. Most important are investments and support for new growth industries and skills that can provide British job growth in the future.
May 20, 2010May 20, 2010 | Page 59
Greenberg Quinlan RosnerPage 59 |
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