Green Tourism Certification Programme Overview April 2014 GTBS

People, Places, Planet

GREEN TOURISM


• Business Development & Grading Programme • SME’s (<250 employees) - Accommodation, Tour Operators,

Activity Providers, Restaurants, Cafés, Information Centres, Offices

• Private, not-for-profit company• Funded through membership fees, project work and international

consultancy

• Operating since 1997 • Graded over 5000 business, 10,000 assessments

• Current membership nearly 2500• The World’s most credible* Sustainable Tourism Programme

• Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism

*Tourism and Greenwash Report produced by Totem Tourism June 2013

What is Green Tourism?


• 2010 Project in South Kerry, Members in Republic of Ireland

International Expert Advice

• 2007 - 2010 Advised Qualmark in New Zealand on development of Enviro-Mark

• 2011 - 15 Sweden Welcome Programme

Criteria Development, Assessor Training

• 2013 Green Tourism Canada

45+ Members

http://www.qualmark.co.nz/index.jsp




Membership

• 463 Self-catering

• 279 Bed & Breakfast / Guest Houses

• 830 Hotels

• 383 Visitor Attractions

• 140 Tourist Information Centres

• 94 Activity Providers

• 55 Conference Centres / Events Venues

• 193 Holiday Parks / Camping / Hostels

• 50 Restaurants / Cafes / Inns

http://www.visitwales.co.uk/server.php?show=nav.6843


Corporate Business & Green Tourism800+ Hotels with 100,000+ bedrooms65 stand-alone Conference & Events Venues

http://www.marriott.co.uk/Channels/globalSites/default.mi?country=UK


Motivation• 95% Improved Quality for guests• 93% Enhanced image / marketing advantage• 91% Independent certification• 89% Cost savings• 85% To gain advice from Assessors

Satisfaction Levels• 90% Knowledge of Assessors• 86% Overall • 84% Usefulness of materials / information• 83% Friendliness of Green Tourism staff

Customer Interest• 73% All or most guests are aware of Green Grading• 32% Receive comments about Green Grading• 1% Of comments are negative

Figures based on feedback from 109 Hotels that completed the Green Tourism Membership Survey March 2014

Membership Survey - Hotels


Carbon Reduction / Annual Performance Information kWh / m2 / yr

Green Tourism 2010 2011 % Reduction CIBSE Good

Hotels 354.66 277.66 21.7% < 310

Guest House 249.43 219.16 12.1% < 240

B&B 141.22 121.73 13.8% < 240

Other direct results of Green Tourism Grading• 80% have improved resource efficiency and made savings• 65% have formal Environmental Policies• 60% are now conducting measures to help wildlife• 50%+ now monitor their energy, water, waste regularly• 50% have improved staff training on environmental issues• 40% have reduced water use

Results


• Bespoke on site assessment and advice once every two years - 20% cost savings in first year

• Monthly technical newsletter, ongoing advice / support through Members Area on website

• Full listing on Green Tourism website & promotion on Social Media

• Marketing and promotion through national / regional agencies and online booking companies

• Suppliers Discounts

• Annual Conference and other trade events

Benefits


WebsiteHome Page Enhanced search


Green Tourism Annual Conference 2013

Watch on www.green-tourism.com


• It should be profitable for business• It should not adversely affect the environment• It should be acceptable to the community• It should enhance the visitor experience

The Principles of Green Tourism


Good practice in all areas

Improved efficiency, review of all activities undertaken or influenced by the business & full legal compliance

Outstanding & exemplary best practice in all areas

Thorough and focused approach to sustainability and providing a quality and enhanced experience for all stakeholders

Excellent practice in all areas

Significant achievements to improve efficiency, purchase responsibly, involve customers, contribute to local economy, culture and community

Three Levels


10 sections 100+ measures

Criteria

CompulsoryInnovation

Eight Technical Sections

Minimum 3/4/5 in each section to achieve Bronze/Silver/Gold

Score 60 measures

Re-grading visit once every two years – continual improvement


Technical Sections

Management

Communication & Social

Energy

Water

Purchasing

Waste

Travel

Natural & CulturalHeritage

http://www.tlc-direct.co.uk/Images/Products/size_3/GULEDW.JPG




Main Achievements:

Green Team: Very committed team including passionate Green Champion

Waste: Recycling of all main wastes including food

Energy: LED light bulbs in most areas of hotels, heat recovery, upgraded BMS

Water: EVAC system for toilets average flush 1–1.5 litres in 105 bedrooms

Purchasing: Paraben free guest soaps & shampoos with biodegradable packaging

Chemicals: Chlorine free pool with mineral based cleaning system

Culture: Support numerous local theatre & arts projects

One Aldwych HotelDescription: 105 Bedroom 5* London Hotel


Main Achievements:

Monitoring: ‘LightStay’ sustainability monitoring tool launched in 2010

Waste: Food portion control, SOP sheets, food waste matrix

Energy: Energy Management System and zone controls

Nature: ‘Big Tree Country’, specific planting, grey squirrel traps

Social: ‘Small Change: Big Difference’ charity collection

Meetings: ‘LightStay’ Meeting Impact Calculator, offered to delegates

Hilton Dunkeld HouseDescription: Country Hotel


Description: City Centre Hotel & Motel

Main Achievements

Awareness: Established a green team

Energy: Weather compensator and a heat plate exchanger

Water: 100% dual flush toilets

Purchasing: Green energy tariff - Fresh local produce delivered daily

Social: Support Horizon West Children’s Hospice

Community: Mentoring local students through the Career Academies scheme

Ambassador: Encouraging local businesses to go green & join Green Tourism


Main Achievements

Energy: Solar hot water heating, LED bulbs

Staff: Very committed green team

Suppliers: Green policies checked

Guests: Very good green information for guests

Carbon: Carbon calculations per night / room

Innovation

Profits from one dish on menu to charity

Guests - voluntary donations to balance carbon

Hybrid vehicle

Best Western Premier Yew lodge Hotel Description: 101 bedrooms


Main Achievements: Awareness: ‘Everyone Drive’, planned waste collection visits

Waste: Food monitoring and collection

Energy: Energy Management System and zone controls

Purchasing: Cittaslow member, local food, healthy living award

Social: Local Authority Voluntary Assoc. > £2000 raised 2013

Nature: Working with Wildlife Trust - discount for local reserve

Networking: Active member of ‘Perthshire Green Resorts’

Salutation HotelDescription: City Centre Hotel


To Contact Green Tourism

[email protected]@green-tourism.com

www.green-tourism.com

4 Atholl Place, Perth, PH1 4AJ01738 632162

Thank You

+ 44 (The_GTBS

Green.Tourism.GTBS

mailto:[email protected]

http://www.green-tourism.com/

http://www.green-tourism.com/

Green Tourism Certification Programme Overview April 2014 GTBS

Environment

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