___________________________________________________________________________

2010/TEL42/DSG/WKSP2/006

Green IT Initiative in Japan

Submitted by: Japan

Green ICT SeminarBandar Seri Begawan, Brunei Darussalam

3 August 2010

Green IT Initiativein Japan

Atsushi TaketaniDirector, Office for Environmental Affairs and Recycling

Commerce and Information Policy Bureau METI, JapanAugust, 2010

BusinessTransportation

IT control systems of machines/factories

HEMS、BEMS

Energy-saving home appliances LED/OEL illumination

Advanced automotive electronics

Ecological driving with ITS, ETC

More efficient distribution

with RFID tags

HomesTelecommuting, Videoconferencing, online sales, etc.

Industries

Power Electronics

IT infrastructure

Introduction of more energy

efficient IT devices/systems

Green by ITGreen by IT

Green of ITGreen of IT

IT’s Contribution to the Climate Change ①

1

Japan’s CO2 Emission

1,374 Million ton （2007）

IT’s Contribution to the Climate Change ②

Industries36%

Transportation19%

7%

Commercial And Others

18%

Residential14%

6%

Energy ConversionOthers

IT Sector1.5%

IT Sector 5%

○ IT sector has only 1.5％ share of Japanese CO2 emission (cf. only 5% of industrial sector). However, it contributes to CO2 reduction of other sectors such as transportation, residential, and other industries.

2

Chemical 19%

Iron and Steel54%

Paper 6%

Cement 6%

Others 10%

IT’s Contribution to the Climate Change ③

○ ＧｅＳＩ (Global E-Sustainability Initiative) reports in June 2008; ・In 2020, IT sector will emit 2.8% of the global CO2 emission. ・However, IT can reduce 7.8 billion CO2-ton from BAU (business as usual) in 2020. This reduction equals 15% of BAU emission in 2020, and is 5 times as much as their own emission.

５１９

４００

CO2 Emission and IT’s Contribution

２００２

２０２０Estimates

Reduction by IT ７８（15％ of the total estimates）

IT Sector ５

IT Sector １４

3(100 Million CO2 t)

24

2111

22

Smart Building

16.8

Smart motor systems

9.7

Smart logistics

15.2

Smart Grids

20.3

energy

Transportation

Industry

Building

IT’s Contribution in Different Fields

4

Provides solid basis for Green ICT policy10 points recommendation

•Coordinating ICT, climate, and energy policies•Adopting life cycle perspectives•Supporting research and innovation•Developing green ICT skills•Increasing public awareness•Encouraging best practices•Governments leading by examples•Improving public procurement•Encouraging measurement•Setting policy targets and increasing evaluation

Japan has been pushing its green IT policy which meets this recommendation.

OECD Recommendation (Issued on 8 April, 2010)

International Partnerships and Collaborations

• Hold international symposiums• Collaboration with overseas

organizations

•Government and industries of U.S. , Europe and Asia

• Assist the development of innovative technologies

• Promote the dissemination of energy-efficient technologies and products

• Standardization of measuring environmental contributions

Strengthen Cooperation among Industry, Academia, and Government

Green IT Initiative in Japan

•Establishment of the Green IT Promotion Council (February,2008)IT-related industry groups, research institutes, universities, government bodies, and others work together to promote Green IT

Government‘s Role

5

Specific Equipment (21)

1. Passenger vehicles

2. Freight vehicles

3. Air conditioners

4. TV sets

5. Videocassette recorders

6. Fluorescent lights

7. Copying machines

8. Computers

9. Magnetic disk units

10. Electric refrigerators

11. Electric freezers

12. Space heaters

13. Gas cooking appliances

14. Gas water heaters

15. Oil water heaters

16. Electric toilet seats

17. Vending machines

18. Transformers

19. Rice cookers

20. Microwaves

21. DVD recorders

Fuel Economy

(km/L )

Energy conservation standard based on the Top Runner Program

Standard Setting FY Target FY

19km/L

18km/L

17km/L

15km/L15km/L

14km/L

13km/L

12km/L

16

Achievement is judged by weighted average per product category.

Example of Top Runner Program

*) Routers/Switches will be added to the list soon.

Top Runner Program

6

Suzuyo&Co.,Ltd. and FUJITSU LIMITED :CO2 reduction proposal by simulation of modal shift

Yokogawa Electric Corporation :Use of IT to eliminate energy waste on production lines

Minister of Economy, Trade and Industry Award

NTT DATA CORPORATION and NTT FACILITIES,INC.:Green Data Center® Service

ALAXALA Networks Corporation :Dynamic Energy Saving System for Communication Networks

Establishment of the Green IT Award

Commerce and Information Policy Bureau Director-General Award

○ Green IT Promotion Council established the Green IT Award in 2008 to promote Green IT efforts by industry and academic bodies. The award consists of “The Minister of Economy, Trade and Industry Award” and “Commerce and Information Policy Bureau Director-General Award”, etc. for “of IT” and “by IT”

7

by IT of ITMinister of Economy, Trade and Industry Award

Commerce and Information Policy Bureau Director-General Award

Eco Point

ConsumerHome appliance store・Air conditioner・Refrigerator・TV

（Energy efficient product）

Electronics Maker Delivery of the product

CO2 Reduction

Eco Point

Office

1. Purchase of the Product

GovernmentRequest for financial support

Provide financial support

Framework

- Consumers can receive about 5% of the purchase price of “Green electronics” (energy efficient A/C, Refrigerator, TV) as the Eco Point

- Extra 5% is added in case of TV（for the promotion of the digital broadcast)

- Recycling charge is also added to the eco point - Consumers can use eco point when they buy eco-friendly products or

service

Concept of the Eco Point

2.Register of the ecopointOrder eco-friendly products or service

3. Delivery of eco friendly products

8

○ Japan’s Green IT Promotion Council exchanged a MOU with U.S. three groups for cooperation.

○ In February 2010, Japan, the U.S. and EU held the second government-private sector joint work shop for establishing new standards for a data center.

Japan U.S.

METIＤＯＥ

ＥＰＡHeld a work shop in March

2009 and February 2010

＜Example of Cooperation＞

●Establishing new standards for a data center

●Harmonizing policies to prevail energy-saving home electronics

Cooperation with the U.S. and EU①

Constructed a relationship for cooperation in

May 2008

9

10

○ Green IT Promotion Council is cooperating with ICT4EE Forum in its activities, such as developing measurement methodologies.

○ Green IT Promotion Council exchanged a MOU with BITKOM. It became effective on July 1st.

Cooperation with the U.S. and EU②

Japan EU

Cooperating in Forum’s activities

MOU is under discussion

MOU became effective on July

1st 2010

Ensure corporate information security

Green IT

Assistance for IT personnel training

Common trustmark system

• Dispatch a Green IT Mission• Introduce best practices• Measure the potential energy savings through IT for factories and buildings • Hold seminars within Asia

○ At the AEM-METI meeting in September 2008, METI proposed the Asia Knowledge Economy Initiative, which includes a future-oriented project on Green IT, making use of Japan’s experiences.

Cooperation with Asia①

11

Asia Knowledge Economy Initiative(Sep.2008)

Measurement of potentialenergy savings

Holding seminars

Introduction of best practice

Cooperation with Asia②－Asia Green IT Forum

12

○ The First Asia Green IT Forum was held on October 6, 2009, bringing together delegates from governments and industries of eight Asian countries (Japan, China, Korea, India, Malaysia, Singapore, Thailand, and Vietnam).

○ The participants issued a joint statement to enhance their future cooperation.

【 Asia Green IT Forum 】 ＜ Specific items of common understanding ＞

① Importance of green IT in combating global warming

② Mutual cooperation in Asia for green IT activities

③ Forum continuation and sharing information among countries

13

Cooperation with Asia③－Survey on Energy Saving by IT

The government of Japan provides “Survey on Energy Saving by IT” which utilizes Japanese high technology energy saving/control technologies in ASEAN countries.Japan side pays the cost.Member companies of Green IT Promotion Council conduct the

survey.The survey is conducted on the following facilities.

Survey on Energy Saving by IT

No. Facilities Outlines of survey1 Data Center Facility survey / facility optimization planning /

effectiveness monitoring / facility plan etc.2 Public Facility (airport, school, hospital

etc.)Air-conditioning operation and maintenance control / ventilation facility control / lighting facility control etc.

3 Plant, Factory （petroleum industry, chemical industry, electric industry, paper/pulp industry, steel industry etc.）

Air-conditioning facility survey / fan & compressor survey / Operation and maintenance survey / efficiency survey / advanced control etc.

- In January, facility managers had an energy saving training in Japan.

Cooperation with Asia④－Asia Green IT seminar

14

○ In February 2010, international seminars were held in Singapore and Thailand.

・Not only to report survey process and its results, but also to introduce energy-saving measures and best practices in Japan.

○February 23,2010 in Singapore ○February 25,2010 in Bangkok, Thailand

15

Tasks for the Future①

Example: Japanese Refrigerator

▲６０％

Old productNew product

○ More and more people recognize that IT can contribute to reduction of GHG emission.

○ However, people do not act without economic incentives. ○ “Measurement”, “report” and “verification” (MRV) is the core

concept in the climate change discussion. Benchmark is necessary for Green IT discussion. Without such tools, we cannot discuss incentives.

“Green of IT” “Green by IT”

IEC standard for refrigerator energy consumption test procedure bases on the direct cooling refrigerator which is popular in the EU. It fails to reflect non-direct system which is popular in the Asia Pacific.

Measures to assess the BEMS effect have not yet been established internationally.

新型制御装置新型制御装置

二次二次

ポンプポンプ新型制御装置新型制御装置

二次二次

ポンプポンプ

Air Conditioner

Controller

Sensor

Example:

Company A

More Energy Efficient Air Conditioner

Sells more

Company A emits more CO2 than company B

Company B

Less Energy Efficient Air Conditioner

A’s contribution > B’s contribution

Tasks for the Future②ーMechanism to Assess Contributions of Green IT

16

Sells less

Wholesociety

Company A contributes

more to CO2 reduction

CompanyLevel

○ We need a mechanism that provides accurate assessments of private sector efforts to proactively market energy-efficient products and services.

Manufacturing(Parts)

Design

Manufacturing(Products)

Distribution

Disposal

Use

Raw Materials

To other industries

Recycling

・Efficiency improvement ・R&D

・Efficiency improvement・R&D

・Environmentally friendlydesign

・Eco labeling system・Saving packaging materials

【Business】・Use of eco-friendly IT equipment and System ・Efficiency improvement by use of ＩT【Home】・Reduction in power consumption by use of eco-friendly equipment

・Improvement of collectingand recycling rate ・Saving natural resources

・Improvement of recycled materials utilization ratio

Tasks for the Future ③ーSupply Chain Efforts

17

Environmental impact of IT should be measured throughout the product life cycle

Carbon Foot Print

18

Tasks for the Future ④－International Standards

Life Ｃycle CO2 Emission of Electric Appliances

ISO 14067 Carbon Foot Print

2010.10New WG

2012 Set up Standards and apply to each product

IEC TC111“Product Category Rule for IT sector”

RecyclingRaw Materials

Manufacturing(Parts)

Contribution of Electric Appliances to CO2 Reduction(Reduction from the Baseline)

Methodology for Reduction by IT sector

UseManufacturing(Products) Disposal

Reduction

Baseline Efficiency gain

2010.10New WG

2012 Set up Standards and apply to each product

Transportation Transportation Transportation TransportationTransportation

CO

2 E

mis

sion

Tasks for the Future ⑤ーDemand Side Management

19

○IT can be the key on the demand side.○But how to reward efforts?○How to measure contribution of each actor ?○How to divide reward among interested parties ?

Japanese Policy Cooperation in International Arena

EU

Asia

APEC (Asia Pacific Economic Cooperation)

Japan – U.S. – EU cooperation on Data center Energy Efficiency Metrics

Standardization at IEC, ISO, and ITU

Japan U.S.

OECD expand to other regions

・Asia Green IT Forum・Survey on Energy Saving by IT

JEITA’s Participation in the ICT4EE in Europe

20