GREEN BUILDER MEDIA Media...n 74.7% Best building and design practices n 71.4% Quality construction...

2019 Media KitBetter Homes StartHere

GREEN BUILDER MEDIA

Contents

Green Builder Magazine 6

eBook + Webinar Series 8

Digital Portfolio 11

Content Marketing 12

CodeWatcher 9

n Editorial Calendar 10

n Green Builder Magazine Specs 21

n Digital Specs 22

Green Builder Media Overview 3

n Editorial Calendar 7

Audience Profile 5

n Green Builder Magazine Rates 17

Rates & Specs 16

n Digital Rates 18

n Content Marketing Rates 19

n CodeWatcher Rates 18

VISION House® Series 13

Training and Education 15

COGNITION Smart Data 4

Sustainability Symposium 2019 14

Media Contacts 23

2ContentsMedia Contacts

COGNITION Smart Data

Content Marketing

Training and Education

VISION House

Green Builder Magazine

Digital Portfolio

Audience Profile CodeWatcher Sustainability

SymposiumRates

& Specs

GREEN BUILDER MEDIA

SINCE OUR INCEPTION IN 2006,

Green Builder Media has helped

set the standard for excellence in

sustainability, quality, durability, and

wellness in the built environment.

Everything that we do—from

generating award-winning content, to

building cutting-edge demonstration

homes, to hosting thought leadership events, to offering

pioneering market intelligence—advances our goal of

improving the performance of homes in North America.

Fortunately, this goal has resonated with our loyal

audience of progressive building professionals and

early adopter consumers. As the nation’s leading media

company focused on sustainable living, we are able to

engage with our readers on multiple levels, not just to

develop proprietary market insights and intelligence, but

also to shape market dynamics and impact the national

dialogue about sustainability.

There are many things that differentiate Green Builder

Media, beginning with our unwavering commitment to and

passion for making the world better, cleaner, and healthier.

That commitment translates into internationally esteemed

content that wins us annual awards—in fact, Green Builder

magazine has been deemed Best Trade Publication for six

years in a row by the National Association of Real Estate

Editors (NAREE)—and allows us to claim the coveted

position within our industry of a “Truth Brand.”

Another standout element is our constant quest to

offer the most innovative services available. In 2014, we

changed the game in the building industry by introducing

a completely novel approach to content marketing. In

2018, we launched COGNITION Smart Data, a suite of

advanced data services driven by Artificial Intelligence to

track market trends, customer preferences, behavioral

patterns, and other contextual data. In 2019, we’re

expanding our reader engagement even further with

a creative lineup of e-books and calls to action that

will circulate compelling content and derive important

insights into reader behavior and preferences.

At Green Builder Media, we believe that greener

means better. Our influential readers agree—in fact,

90% tell us they are willing to pay more for green homes,

buildings, and products, since they make purchasing

decisions based on environmental stewardship, long-

term cost of ownership (as opposed to lowest upfront

cost), and holistic value.

Our progressive audience, our leading-edge offerings,

and our commitment to improving the performance

and sustainability of the built environment places

Green Builder Media ahead of the curve. If you want to

position your brand as an innovator and thought-leader,

we’re your most effective channel for disseminating an

authoritative message. We look forward to talking with

you about how we can boost your brand within our active

and discerning audience.

At Green Builder Media, we believe that greener means better. Our progressive audience, our leading-edge offerings, and our commitment to improving the performance and sustainability of the built environment places Green Builder Media ahead of the curve.

Better Building Starts Here



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GREEN BUILDER MEDIA

COGNITION SMART DATA is Green Builder Media’s pioneering market intelligence and data services, which is different from anything you’ve seen before! COGNITION combines cutting-edge artificial intelligence technology (that tracks contextual web and social media content based on geolocation, sentiment, tense, source feeds, and other pertinent information) with our robust database of user-

specific metadata (derived from years of tracking our audience’s behavior and engagement patterns) to develop comprehensive, proprietary market insights that you can’t get anywhere else.

COGNITION can help you make better, more informed decisions in areas such as:■n Business development and new business identification■n Product development and new product launches■n Marketing, communication, education, and outreach■n Predictive market trend modeling■n Brand analysis, reputation management, and competitive positioning ■n Sales lift and purchase drivers ■n Key geographic market and target audience identification

COGNITION reaches far beyond social listening (which monitors online conversations about brands and industries) by providing comprehensive contextual data that can be segmented by user groups, source feeds, and other key filters and turned into meaningful business intelligence.

Through COGNITION, Green Builder Media applies our unique domain expertise (developed over the past decade through constant interaction with our early adopter and first mover audience) to turn smart data into important and actionable business intelligence. Our experience working with the leading edge of trade and consumer markets provides us with a crystal ball, so to speak, when it comes to knowing how to predict mainstream market trends and behaviors, and also how to shape geographic and demographic target markets.

Furthermore, we are able to turn COGNITION Smart Data into intelligent marketing, messaging, advertising, and outreach campaigns, and leverage our media and communication channels, as well as our national network of other media outlets, journalists, bloggers, subject matter experts, sustainability advocates, and social media influencers to turn COGNITION data into content that can shape national dialogues about specific topics, influence market behavior, and amplify our clients’ messages.

Contact us today for a COGNITION Smart Data demo!

Cognition Smart Data

Smart Data

Smart Thermostats – COGNITION Analysis

Brand Analysis

Purchase Drivers and Customer Segmentation

COGNITION facilitates customer segmentation analysis so clients can understand how to elevate their brands within target audiences.



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GREEN BUILDER MEDIA

Our audience is different— they’re better.

Three Distinct Audiences.All Impactful to Your Success.Building Professionals: 200,000

Code Audience: 29,000Through a partnership with the International Code Council (ICC), Green Builder Media has access to its active list of code officials and members.

■n 36% ICC Members■n 15% ICC Certificants■n 60% ICC Subscribers

Consumer Audience:MillionsGreen Builder Media has an aggregated audience of millions of consumers--an audience that continues to grow. Our digital channels help educate this important group, which in turn will increase the demand for better building.

OUR READER SURVEY SHOWS that Green Builder Media reaches an

undeniable audience of influencers—people you need to reach. Our

audience consistently tells us that; to them, building green simply means

building better! Our progressive readers are focused on quality, durability,

performance and sustainability. They are less price sensitive than their mainstream

counterparts, and they recognize the value of using high-performing products.

Type of projects:■n 53.9% Custom Home■n 50.0% Mid-scale■n 42.3% Multi-Family■n 30.8% Luxury■n 13.5% Mixed Use

Number of annual units:■n 18% Over 100 units■n 29% 26 - 100 units■n 12% 11-25 units■n 41% 1-10 units

The reader survey results are from Green Builder Media’s pro audience of builders, architects and remodelers.

What is your primary role in the industry?They want to educate and influence others!

■n 62.2% Advocate for high-performance

brands, products and building/design

practices■n 57.8% Influence and educate others■n 47.8% Educate consumers■n 42.2% Collaborate with partners to

improve relationships

What do you correlate green building with?Our readers’ responses will help you sell more products!

■n 80.2% Healthy homes and good indoor air quality■n 74.7% Best building and design practices■n 71.4% Quality construction■n 70.3% Building science

Top consideration when selecting products:

■n 89% Quality and performance■n 57% Cost

Print Audience: 91,000■n 65% builders, remodelers and

contractors■n 25% architects and designers■n 5% code officials, inspectors, raters■n 5% consumers

Online Audience: 110,000+■n 55% builders, remodelers and

contractors■n 30% architects and designers■n 10% code officials, inspectors, raters■n 5% consumers



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GREEN BUILDER MEDIA


GREEN BUILDER MAGAZINE is the

nation’s leading publication focused

on green building and sustainable

living. Green Builder magazine inspires,

educates and delivers authentic information

to building professionals, consumers and code

officials about intelligent living solutions.

We don’t focus on the business of building;

we answer both the why and how of building

better homes and multi-family dwelling units.

Six years in a row, this dedication to the design

and construction of better homes has earned

Green Builder magazine the best trade magazine

by the National Association of Real Estate

Editors (NAREE).

Each issue has recurring editorial coverage

of building science, intelligent water, indoor air

quality, resilient housing, Internet of Things,

building codes, enabling technologies and market

insights from our market intelligence platform

COGNITION Smart Data to seamlessly flow

content and traffic in print and on the web.

Green Builder magazine offers ad growth

and new advertiser plans. Contact your

sales representative for more details.

Green Builder:

Named “Best

Residential Trade

Magazine” by The

National Association of

Real Estate Editors for

6 years in a row!

Each issue has recurring editorial coverage of building science, intelligent water, indoor air quality, resilient housing, Internet of Things, building codes, enabling technologies and market insights from our market intelligence platform COGNITION Smart Data to seamlessly flow content and traffic in print and on the web.

Reach beyond the mainstream!Green Builder Media’s readers are different.

They choose us because we offer more meaningful

content that resonates with their values.

78% self-indentify as progressive or thought

leaders…only 2% consider themselves

mainstream. Our audience is not only powerful,

it is unique. ■n 48% never read Professional Builder■n 41% never read Builder

Gold Award

Nat

iona

l Ass

ociation of Real Estate Editors



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2019 Editorial CalendarSEPTEMBER/OCTOBER Ad close: 8/9/19

Material Due: 8/20/19

THEME: Building Science Issue

PRODUCT FOCUS: Wall Hung BoilersOn-Demand hot water technology has improved dramatically in

recent years. We’ll talk about why and how.

BONUS DISTRIBUTION: Greenbuild

NOVEMBER/DECEMBER Ad close: 10/8/19


THEME: Cracking the Codes Land costs and development patterns have disrupted the

market for traditional, IRC-compliant homes. Here’s a closer

look at where net-zero, modular, manufactured and ANSI-

certified homes intersect. The future of housing is anything but

monolithic.

PRODUCT FOCUS: HVAC We’ll look at the most efficient, leading edge products for

heating and cooling.

BONUS DISTRIBUTION: CES


JANUARY/FEBRUARY Ad close: 1/11/19


THEME: Green Home of the Year Awards

PRODUCT FOCUS: Siding: The Least Maintenance Wins

BONUS DISTRIBUTION: Design & Construction Week + Sustainability Symposium + RESNET

MARCH/APRIL Ad close: 2/8/19


THEME: The Hot 50 and Readers Choice Awards

PRODUCT FOCUS: IOT: 10 Wifi Products on the Edge of a Breakthrough

MAY/JUNE Ad close: 4/10/19


THEME: Aging in Place: New Beginnings Technology, product innovation the Tiny House movement are

rewriting the rules about where and how American will spend

their golden years.

PRODUCT FOCUS: Windows & Doors

BONUS DISTRIBUTION: PCBC + Intersolar

JULY/AUGUST Ad close: 6/10/19


THEME: Eco-Leaders

PRODUCT FOCUS: DeckingOn the Record. How have decks of various types and brands

held up over the past 20 years? We’ll dig into existing

applications and look at what works, and why.

BONUS DISTRIBUTION: Solar Power International



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2019 eBook + Webinar Digital Series

Green Builder Media ‘Guide to…’ Digital Series $17,000 $12,500 $6,000

eBOOK

Editorial coverage, including product write up and photo X X X

Logo on front cover X X X

Distribution with Call to Action to generate leads—all leads shared with sponsors X X X

Promotion of Guide through online, digital, mobile, social and print media X X X

WEBINAR

Inclusion in webinar presented by GBM’s editor in chief, Matt Power X X

Coverage about how your product benefits topic X X

Webinar promotion with Call to Action to generate leads— all leads shared with sponsors

X X

Logo placement on registration page and in promotional materials X X

Promotion and distribution of webinar through online, digital, mobile, and social X X

GREEN BUILDER MAGAZINE

Ad page in issue that features related content X

25% DISCOUNT if participate in four digital series Yes Yes Yes

GREEN BUILDER IS ON TOP OF THE GROWING POPULARITY

of digital E-books. Print is still strong, but we’re expanding

our digital offerings this year with five full-featured eBook

publications that rival our print issues in depth and content.

The beauty of eBooks, of course, is they offer a virtually

permanent “shelf life” and trackable readership with sophisticated

analysis in real time. They also have the potential to expand your

reach deeper into your target audiences as well into new audience

segments. For example, our highly successful Resilient Housing

eBook last year introduced our brand to thousands of urban

planners, public officials and code officials.

In 2019 Green Builder is adding five digital issues on key topics

central to the building community. Each issue will be presented in an

ebook format and will be covered in a webinar by our editor in chief,

Matt Power. Sponsor messaging will be incorporated into eBooks

and webinars, as well as related promotional materials. Sponsors

will receive qualified leads from webinar registrants and eBook

downloads.

Q1: Resiliency: Products and Designs to Withstand Nature’s Fury

Q2: Building Science - Behind the Walls

Q3: The Internet of Things and Wifi-Enabled Living

Q4: Renewables: Solar, Geothermal, Hydrogen Cell, Wind and Energy Storage Systems

Pre-IBS: The Homeowners’ Handbook (A Custom Educational Guide for Pros to Distribute to Their Clients)



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CodeWatcher

GREEN BUILDER MEDIA’S CodeWatcher is more important than ever!

With codes in the spotlight as severe weather continues to pummel

the U.S. housing stock, building professionals need to know code—and

better-than-code—practices down to the nitty-gritty detail.

CodeWatcher is the only industry title devoted to covering building codes

and educating the industry—from city leadership down through code officials,

building inspectors, builders, and homeowners—to make sure today’s houses are

safe, energy efficient, and able to withstand increasing weather-related threats.

CodeWatcher is the one-stop

resource to stay apprised of rapidly

changing codes, regulations, and

programs, while simultaneously

appeasing homeowner demand for

better, safer, smarter, and more

sustainable homes. Twice a week,

subscribers receive information on

overall code trends, regional code

battles and moves, new regulations

and safety issues, green programs and

rating systems, and much more.

In addition to serving a dedicated

trade audience, CodeWatcher reaches

consumers with content that will

help homeowners understand the

importance of codes and the role

they play in durability, safety, and resale value. Today’s educated consumers

demand homes built to the highest standards is the vanguard that will ultimately

advocate for safety and energy efficiency.

CODEWATCHER AUDIENCE

■n 200,000 progressive construction professionals who are looking for information about code compliance and building beyond code

■n 29,000 code officials who shape and determine codes (active ICC list)

■n Millions of consumers who need to understand how codes impact their home’s durability, safety, and future value

FIVE KEY PLATFORMS of CodeWatcher outreach will

synergistically help promote products, solutions and knowledge.

■n Website: www.CodeWatcher.us

■n 2x per week enewsletter

■n Intensive PR outreach and dissemination of content

■n In-person events at major trade shows

■n Recurring code section within Green Builder magazine



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www.CodeWatcher.us

JANUARY Consumer Electronics Show,

ASHRAE Winter Conference

■n IECC – Energy Conservation Code

■n IPC – Plumbing Code ■n Resilient Housing Best

Practices and Code Changes

FEBRUARYDesign and Construction Week,

RESNET Conference, Water and

Wastewater Equipment, Treatment

and Transport Show

■n IRC – Residential Code (Mechanical, Plumbing, Energy and Building)

■n IPSDC – Private Sewage Disposal Code

■n Innovations in Stormwater Management

MARCH ■n IEBC - Existing Building Code ■n IBC Building Code

(Egress, Fire Safety, General and Structural)

■n High-Performance Housing Solutions

APRILEarth Day, ULI Spring Conference

■n IgCC■n Green Construction Code

Alternative Building Practices ■n IBC Building Code

(Egress, Fire Safety, General and Structural)

■n High-Performance Housing Solutions

MAY Water Month

■n Electrical Codes ■n Plumbing Codes■n Rainwater Catchment and

Graywater Reuse

JUNE NFPA, PCBC, AIA, ASHRAE shows

■n IFC - Fire Code ■n IMC - Mechanical Code■n Indoor Air Quality Spotlight

JULY ■n Energy Code Updates ■n ISPSC - Swimming Pool and Spa

Code ■n IFGC - Fuel Gas Code

AUGUST ■n ADA/Access Codes ■n Top Code Compliant Products

SEPTEMBER IAPMO Annual Meeting,

ULI Fall Meeting

■n Plumbing Code Update■n Better Than Code Roundup

OCTOBER Fire Safety Month, FLASH

■n IFC – Fire Code Electrical Codes ■n Innovations in City Planning ■n IWUIC – Wildlife Urban Interface

code

NOVEMBER ICC Conference

■n IPMC – Property Maintenance Code

■n Multifamily Codes and Innovations

DECEMBERPower Generation Week

■n Alternative Power Generation ■n IZC – Zoning Code ■n ICC Performance Code ■n High-Performance Housing

Showcase

Codewatcher Topic Areas:■n Building and energy code updates ■n Updates to green programs■n News from major players in the code arena, including ICC, IAPMO,

NAIMA, NFPA, and many others■n Resilient Housing and Natural Disaster Proof Building■n High-performance building products and practices that get

homes ahead of codes■n Building product manufacturer updates on products and best

practices that help builders exceed code requirements efficiently■n Coverage of all major building categories, including code-compliant

products, plus storm and fire resistant solutions.■n Flood resistant materials and much, much more…

2019 Editorial CalendarCodeWatcher



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GREEN BUILDER MEDIA

Green Builder Media’s digital offerings include:■n Content marketing campaigns – both custom and editorial – that

integrate your content and curated content to drive site traffic and generate qualified leads

■n Lead generation programs that not only generate leads qualified to your specifications, but also the capability to nurture and prioritize the leads

■n RSS feeds based on areas of interest like building codes, water conservation, building science, renewable energy, indoor air quality and more

■n Digital ebook series with targeted audiences on the topics that resonate the most with both our pro and consumer digital audiences

■n Newsletters that inform our audience of breaking news, original insights, advanced sustainable products, and pressing green building topics

■n Webinars

Digital Portfolio

GREEN BUILDER’S DIGITAL MEDIA SOLUTIONS revolutionize

how our partners go to market. We continue to expand our

pioneering digital offerings to be even more customizable,

amplifying already proven lead generation and ROI, and

continuing to effectively help our advertisers reach their marketing goals.

This includes a strategic shift to identify and target our digital audience by

their areas of interests and psychograpics, not just their job classification.

www.greenbuildermedia.com



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Content Marketing

YES, CONTENT IS STILL KING! Content is one of the most effective ways to

attract, inspire, engage, and convert prospective customers. Green Builder Media

transitioned our entire digital presence to a content marketing platform in 2014.

This goes beyond promoting your content with an eblast—we create informed,

thoughtful, and integrated campaigns for our clients. During this process we constantly

analyze the metadata to determine the content that resonates most with our audience to

optimize campaigns, ensuring your campaign meets its objectives. Green Builder will create

relevant and compelling content to acquire and engage your target audiences.

Partnering with Green Builder’s team on a content marketing campaign will help you:■n Craft a content strategy to grow your brand, generate qualified leads, and close sales■n Uncover critical buyer insights to help hone your message to your target audience■n Unleash storytelling potential by pulling unique voices and resources from your company■n Establish your company and brand as a thought leader■n Use every media vehicle available to get the most activity with the most efficiency

Our knowledgeable staff of content strategists and digital publishing experts analyze your

marketing assets—white papers, case studies, videos, blogs and product information—and

transform them into content that generates activity—and sales! Green Builder Media offers

three levels of content marketing campaigns: Custom, Semi-Custom, and Editorial.

Green Builder Media offers three levels of content marketing campaigns: Custom, Semi-Custom, and Editorial.CLICK HERE TO VIEW OUR CONTENT

MARKETING PACKAGES

Custom Content Marketing CampaignsThrough the creation and targeted distribution

of compelling and relevant content, we are

able to engage loyal followers that translate

into actionable leads and drive traffic. These

campaigns offer your company 100% share of

voice. We take your content, coupled with original

content, to create riveting stories that educate,

thought pieces that inspire, ebooks that generate

leads, and campaigns that drive your important

messaging and position you as a thought leader.

We use every media vehicle available to get the

most eyeballs with the most efficiency.

Semi-Custom Content Marketing CampaignsA semi-custom campaign utilizes content from

one of twenty pre-selected content topics that

Green Builder Media’s editorial team is a proven

area of their expertise. We combine this content

with your marketing assets to create an ebook

and execute a content marketing campaign.

The ebook will incorporate your content into the

editorial as well as in side bars and graphics.

Contact your sale representative for a complete

list of topics for semi-custom campaigns.

Editorial Content Marketing CampaignsEditorial campaigns place your content and marketing assets within a relevant editorial environment for one year! This includes the promotion of your marketing assets – case studies, videos, blogs, etc. – on the microsites for these topics as well as on their RSS feeds along with traditional digital media. The RSS feeds are distributed to hand raisers that have identified these topics as an area of personal interest.

■n Renewable Energy Solutions■n Smart Home &

Internet of Things■n Indoor Air Quality and

Healthy Living■n Building Science■n Saving Water■n Resilient Housing■n Design



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GREEN BUILDER MEDIA

THE GREEN BUILDER VISION HOUSE SERIES

includes a range of demonstration projects built

around the country to showcase the benefits

of sustainable design and construction. These

projects are often built in conjunction with key industry

events or other educational and outreach opportunities.

Because of the high quality of the projects and the

extensive levels of sustainability, the VISION House

projects have been integrated into local & national media

coverage, research studies, white papers, and write-ups

of sponsor initiatives/products.

There are two types of VISION House projects:

Market model: real homes in key target markets.

Past projects in markets including Las Vegas, Los

Angeles, Orlando, Aspen, and Tucson. Current projects

include a completely off-grid, self-sufficient mixed use

development in the mountains of Colorado and a project

in the Seattle market in conjunction with CR Herro of

Meritage Homes.

Demonstration model: multi-year exhibits developed in

conjunction with high-profile consumer brands. Projects

include a 3-year green show home at Disney's Epcot and

our most recent project, The Align Project, which will be

showcased at the 2019 Consumer Electronics Show (CES).

Click here to view past and current

VISION House projects.

VISION House® Series

CRE

DIT

: © D

ISN

EY

The Align Project

Seattle

Epcot

Mariposa Meadows



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GREEN BUILDER MEDIA

http://www.greenbuildermedia.com/vision-house-home

http://www.greenbuildermedia.com/vision-house-home

The Symposium has established a reputation

for being one of the most innovative, inspiring,

and fun sustainability events of the year, drawing

an influential national audience of esteemed

sustainability professionals,business executives,

building professionals, elected officials, city planners,

professors, students, and national media (including

journalists from outlets like the New York Times,

Washington Post, Politico, NPR, and others).

New this year! Sustainability Awards dinner on February 17Green Builder Media’s annual Sustainability Awards

are recognized as one of the industry’s most

authentic and important programs that identifies

advanced, beautiful, sustainable projects and the

professionals who design and construct them.

Winners are selected based on overall sustainability,

resilience, synergy with the environment and

surrounding neighborhood, affordability, creativity,

and depth of building science deployed.

Sustainability Symposium 2019: The Desert Shall Bloom

February 18, 2019 | University of Nevada, Las Vegas OUR WORLD-CLASS SPEAKER LINEUP INCLUDES:

Andrew Beebe—trailblazing venture capitalist, Managing Director at Obvious Ventures

Bill Walton—NBA all-star and passionate sustainability advocate

General Wesley Clarke —retired four-star general, Presidential advisor, and climate action advocate (expected to run for President in the 2020 election)

Jeff Bridges—Academy Award winning actor and climate advocate Susan Kucera—award-winning director, cinematographer, and producer of eco-films including “Breath of Life” and “Living in the Future’s Past” (co-produced with Jeff Bridges)



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GREEN BUILDER MEDIA

GREEN BUILDER MEDIA offers comprehensive training programs for building professionals and homeowners. We regularly provide engaging sessions about green building

essentials, smart home and enabling technologies, energy efficiency and renewables, codes, building science, resilient building, marketing and selling green homes, and other sustainable living topics.

Our training programs generally incorporate in-person and online training, as well as ongoing content marketing and digital engagement that delivers custom content and essential resources to building professionals and homeowners.

Though our multi-tiered training programs, we’re able to generate qualified leads, gather metadata, and collect vital market intelligence for our clients. We leverage our sophisticated technology platform and intelligent content sharing to reach our clients’ target audiences, delivering relevant content and keeping our clients’ brands top of mind.

Green Builder Media has decades of experience in the green building, energy efficiency, and sustainable living sector.

Our President, Ron Jones, is well known as one of the pioneers of the green building industry (he has been an award-winning green builder and designer for over 35 years.) Ron has taught green building and energy efficiency courses in 49 states and on 4 continents.

Our CEO, Sara Gutterman, is renowned for her understanding of enabling technologies and market trends.

Our Editor-in-Chief, Matt Power, is an esteemed futurist.

Other members of our training and content development staff are similarly credentialed—our trainers are considered to be some of the best in the country, and our educational sessions have won broad acclaim for their consistent quality, efficacy, and ability to shape the national dialogue about code development, green building, and sustainability.

Training and EducationContact us today to learn more about our training and education offerings, including:

■n In-person training sessions■n Online educational webinars■n Outreach campaigns with content creation

to engage your target markets■n Ongoing intelligent content sharing to

gather market intelligence, metadata, and leads



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Rates

Specsn Green Builder Magazine Specs 21

n Digital Specs 22

n Green Builder Magazine Rates 17

n Digital Rates 19

n Content Marketing Rates 20

n CodeWatcher Rates 18



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GREEN BUILDER MEDIA

Product Price (net) Frequency Specs Description Discount (Based on Total Investment) call for custom prices

PRINT AD $50,000+ $100,000+ $150,000+

Full page (bleed) $15,680 per insertion 9.25”w x 11.125”h 13,875 12,800 10,750

2/3 page vertical (bleed) $11,500 per insertion 5.875”w x 11.125” 10,350 9,775 9,200

1/2 page (bleed) $8,900 per insertion 9.25”w x 5.5625”h 7,890 7,250 6,175

1/3 page vertical $6,710 per insertion 2.5”w x 10”h 5,805 5,420 4,640

1/3 page square $6,220 per insertion 5”w x 4.875”h 5,500 5,080 4,300

1/4 page vertical $4,940 per insertion 3.75”w x 4.875”h 4,200 4,025 3,420

Spread $24,100 per insertion 18.5”w x 11.125”h 22,170 20,450 17,350

Cover 4 $18,200 per insertion 9.25”w x 11.125”h 16,400 15,470 13,100

Product Watch $2,000Formatted 1/9th page advertisement that includes an image, 50 words of text and your URL. You provide the content and we produce the ad.

HIGH IMPACT AD UNITS

3-page gatefold $24,000 per insertion

Cover giveaway $12,500 per programLead generating program with exposure on the cover of Green Builder magazine and full-page write-up.

What Makes It Green $12,000 per insertionIllustrated advertorial that demonstrates the green aspects of your products.

DIGITAL

Ad page $3,000 per month 9.25” x 11.125”

Banner ad on page 0 opposite cover

$3,000 per month custom

*All print products are automatically included in the digital edition.

Click here to see

the latest edition of

Green Builder magazine.

Green Builder Magazine 2019 RatesThe nation’s leading publication focused on building better homes.



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GREEN BUILDER MEDIA

http://www.greenbuildermedia.com/current-digital-issue-of-green-builder-magazine

Digital 2019 RatesProduct Price (net) Frequency Specs Description

www.greenbuildermedia.com The leading source for original insights, thought leadership content, product information and breaking news on sustainable living.

n ROS Banners $85/CPM min 10K/month 500 x 417 pixels Our website is mobile compatible, so we do not have a separate mobile site. We do not accept flash ads for this reason.

n Leaderboard $105/CPM fixed position 1920 x 230 pixels Fixed non, rotating position.

n Linked text ads $500/month monthly Text link Text link to promote white papers, events or product information.

Vantage e-newsletter

n Banner $3,000 per insertion 500 x 417 pixels Reach an engaged, target audience of over 30,000 subscribers.

n Linked text ads $500 per insertion Text + URL Text link on Vantage newsletters to promote your goings on.

Issue announcement

n Logo $2,000 one per month Logo should be vector .eps file Your logo on magazine issue announcement plus opposite the cover on the magazine’s digital edition. ‘This issue brought to you by ————————’

Trade show e-newsletter $2,000 net per insertion Product image should be a vector .eps file, 50 words of text, booth number

Sent prior to key industry trade shows – IBS/KBIS, PCBC and Greenbuild – this is a great way to drive booth traffic and generate product exposure.

Custom eblast $7,500 per eblastYou provide the content and images, we produce the email. Images should be vector .eps files.

Eblast offers 100% share of voice and is effective for driving traffic.

Sponsored blog page $5,000 per week The only ad that would be placed on a certain blog, or blogs for the week.

Provides the ability to ‘own’ 100% of the page views on our website or other online property for a specified period of time.

Sponsored webinar $12,000 per webinar 45 – 60 minute live webinar highlighting your solution and products. Webinar promoted to drive traffic and hosted on our site.

ON

LIN

EV

IDEO

Product Price (net) Frequency Description

Video production $20,000 estimated B2B companies using video experience up to a 36% annual sales increase (source: Brightscove)

Integrated dissemination $3,000 per month Includes promotion on Green Builder’s home page, in one Vantage newsletter and on social media



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GREEN BUILDER MEDIA

CodeWatcher 2019 RatesCampaign Sponsor

Featured Sponsor

Content Sponsor

One Month Topic Focus

$40,000 $25,000 $15,000 $5,000

Exclusivity (1 of 2) Yes — — —

100 % SOV Opportunities■n Dedicated eBlasts to CodeWatcher opt-in new letter 4x 2x 1x —

■n Custom Content: eBook or Webinar Yes Yes — —

■n Promotion with dedicated eblast Yes Yes — —

■n Promotion on newsletters, RSS feeds and social media channels Yes Yes — —

■n Includes custom registration to collect leads Yes Yes — —

Product/Solutions Promotion■n Marketing Asset promotion: blog, video, case study, custom content Monthly 6x 6x 1x

■n Product promotion on site, tied to related code solution Yes Yes Yes Yes

CodeWatcher Content Marketing■n Integration into campaign for one year Yes Yes Yes One Month

■n Sponsor content rotation on site Unlimited 24 max 12 max 4x

■n Photo and product description on microsite Yes Yes Yes 1

■n Link to your marketing assets (videos, case studies, etc.) Yes Yes Yes 1

■n Content promoted in CodeWatcher newsletter Yes Yes Yes Yes

■n Blog submissions (minimum of 6 promoted) Yes Yes Yes 2

CodeWatcher eNewsletter – 64x annually■n Leaderboard on CodeWatcher eNewsletter 16 — —

■n Banner ad on CodeWatcher eNewsletter 12 8 4 2

Ongoing traffic drivers■n Flexible Media Release Inclusion Yes Yes Yes Yes

■n Drive traffic through emails, social media, digital Yes Yes Yes Yes

■n Monthly Reporting Yes Yes Yes Yes

Special Underwritten Digital + Print Magazine (Ask about pricing)■n 24 page folio

■n Written and produced by Green Builder Media’s editorial team

■n Print costs based on quantity and shipping



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GREEN BUILDER MEDIA

Content Marketing 2019 RatesCustom Campaign Semi-Custom Campaign Editorial Campaign

Program Elements $40,000 $27,500 $12,000

Exclusivity 100% SOV 100% SOV Multi-sponsor

■n Positioning Exclusive Exclusive Featured

■n Campaign Flight 3 months 3 months One Year

Content

■n Custom eBook based on sponsor content Yes — —

■n Semi-Custom eBook integrated with sponsor content — Yes —

■n Promotion of sponsor’s existing content (case studies, video, etc.) Yes Yes Yes

Content Promotion

■n Content promoted on relevant editorial microsites and RSS Feeds All Related All Related One

■n Position on microsite carousel (high-profile exposure!) Premium Yes Yes

■n Unlimited content rotation Yes Yes Yes

■n Custom content created by Green Builder Media Yes Yes —

■n Product placement on microsite All Related All Related One

Promotion

■n Dedicated eBlast 1x 1x —

■n Social Media – ongoing Yes Yes Yes

■n RSS placement (as sponsored content on relevant RSS feeds) 3x min. 2x min. 1x min.

■n Bannner ads on relevant sections of sites (500x417) 40,000 imp 25,000 imp 15,000 imp

■n Flexible media release (campaign promotion) Yes Yes Yes

■n Blog pick-ups, media outlets, etc. Yes Yes Yes

Call To Action

■n Custom marketing asset (ebook or flipbook) created by Green Builder Media Included Included —

■n Lead generation Included Included —

Measurement and Analytics

■n Monthly reporting – interactions by asset Yes Yes Yes

■n Total views, clicks, activity by media type Yes Yes Yes

■n Consulation/Recommendation on content optimization Yes Yes Yes

■n A/B Testing Yes Yes —

Campaign Enhancements (Ask about pricing): Lead Nurturing and Predictive Lead Scoring, Product Giveaway, content and marketing asset creation, Webinar, additional promotion



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GREEN BUILDER MEDIA

AD DIMENSIONSAD RESERVATION CLOSING DATES*CLOSING DATES

For space and materials: Green Builder is published 6 times a year. Please contact us if you need an extension for a space or material close date to see if we can accommodate your request.

MECHANICAL SPECS

Publication trim size: 9”w x 10.875”h

Full page (bleed): 9.25”w x 11.125”h

Full page (trim): 9”w x 10.875”h

2 page spread (bleed): 18.25”w x 11.125”h

2 page spread (trim): 18”w x 10.875”h

1/2-page horizontal (bleed): 9.25”w x 5.5625”h

1/2-page horizontal (trim): 9”w x 5.3125”h

Line Screen: 133

PRINTING MATERIAL

High-resolution digital files are required. Color files must be a minimum of 300 dpi at 100% of size. Do not downsample or compress images and graphics. Files must be composite CMYK, with all images and fonts embedded. Files must meet SWOP standards, and Green Builder magazine prefers PDF/X-1 or PDF/X-1a file formats, using Adobe Acrobat Distiller version 3.0 or higher. Vital matter on bleed advertisements must be kept at least .25” from image edge. Bleed trim is .125” on all sides.

Files can be emailed to [email protected]. If file is too large for email, contact Mary via email to for alternative file transfer options.

IssueAd Close Date

Materials Due

On Sale Date

January/February 1/11/19 1/18/19 2/1/19

March/April 2/8/19 2/19/19 4/2/19

May/June 4/10/19 4/19/19 6/4/19

July/August 6/10/19 6/18/19 8/2/19

September/October 8/9/19 8/20/19 10/2/19

November/December 10/8/19 10/18/19 12/2/19

* dates are subject to change

Green Builder Magazine Specs

We suggest you keep live matter .25” from trim and .375” from gutter. Crop, trim marks, and color bars should be offset by .125” so that they do not extend into the bleed or live area.

Bleed width x height

Full page (bleed) 9.25”w x 11.125”h

Full page (trim) 9”w x 10.875”h

2-page spread (bleed) 18.25”w x 11.125”h

2-page spread (trim) 18”w x 10.875”h

1/2-page spread (bleed) 18.25”w x 5.5625”h

1/2-page spread (trim) 18”w x 5.3125”h

2/3-page vertical (bleed) 5.875”w x 11.125”h

2/3-page vertical (trim) 5.625”w x 10.875”h

1/2-page horizontal (bleed) 9.25”w x 5.5625”h

1/2-page horizontal (trim) 9”w x 5.3125”h

1/2-page vertical (bleed) 4.625”w x 11.125”h

1/2-page vertical (trim) 4.375”w x 10.875”h

Non-Bleed width x height

Full page (non-bleed) 7.75”w x 10”h

2/3-page horizontal (non-bleed) 7.75”w x 6.75”h

2/3-page vertical (non-bleed) 5”w x 10”h


1/2-page vertical (non-bleed) 3.75”w x 10”h

1/3-page horizontal (non-bleed) 7.75”w x 3”h

1/3-page vertical (non-bleed) 2.5”w x 10”h

1/3-page square (non-bleed) 5”w x 4.875”h


1/4-page vertical (non-bleed) 3.75”w x 4.875”h



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GREEN BUILDER MEDIA

mailto:[email protected]

Product Preferred Format Maximum File Size Description

Website Online Banners

500 x 417 box banner ad .jpg, static or animated .gif limit 250 KBStatic or animated image file with link, 500x417. We can also accept third party tags if they are responsive. Fixed size images in ad tags will not be accepted

E-newsletters and Blog Feeds

500 x 417 ad .jpg or .gif with link

Static or animated image files.

For Vantage e-newsletter ads, currently about 40% of our readers use email clients that will not render animated images. Usually in these cases, their email client will show the first frame only.

Custom eblast Vector .eps image(s) and copy

We prefer to design emails within our platform’s CMS with client-supplied copy and image files because our platform is designed to render emails on all devices and to bring the reader back to our site for lead generation.

However, we can accommodate pre-designed html emails with the understanding that url links will be altered to use our platform’s tracking code.

Digital magazine ad on welcome page

Hi-res pdf using the full page bleed (specs on page 19)

Any size up to 8.5” x 10.375”

Video on Digital Magazine

We only have one digital version viewable on any device.

Digital Specs



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GREEN BUILDER MEDIA

LeadershipSara [email protected]

303-246-8890

Ron [email protected]

970-944-0115

EditorialCati O’KeefeDirector of [email protected]

513-532-0185

Matt [email protected]

207-619-2713

COGNITION Smart DataMelissa SmithCOGNITION Project Manager & Web [email protected]

ProductionMary KestnerProduction [email protected]

360-376-4702

AccountingHannah JudsonAccounts [email protected]

970-396-5483

Advertising SalesCraig [email protected]

512-344-9754

Scott CunninghamSoutheast Sales [email protected]

678-576-1487

AL, AR, FL, GA, NC and SC

John ClemensWest Coast Sales [email protected]

480-206-1594

AZ, CA, NV, OR and WA

Automotive Advertising SalesDawn [email protected]

586-214-0635

Media ContactsGreen Builder Media Corporate Office1313 Margo LaneP.O. Box 97Lake City, CO 81235

Accounts PayableATTN: Hannah [email protected]



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GREEN BUILDER MEDIA

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GREEN BUILDER MEDIA Media...n 74.7% Best building and design practices n 71.4% Quality construction...

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