Marketing Plan Includes: •   Direct Mail •   Print •   Outdoor •   Social Media •   Pandora Radio

Parade Guide Publication Details •   Booklet - Magazine format •   Size: 8.25” x 10.5” •   4 Page Cover: 142# Opus Gloss Web •   48 Page Text: 60# Gloss Finish #5 •   Inks: 4/4 - with Bleed

Distribution •   Insert 70,000 to select high demographic zip codes in the

Orlando Sentinel on Sunday, March 27

•   Direct Mail to 10,000 non-subscribers in select high demographic zip codes

•   30,000 available for pick up at retail locations throughout Orange, Osceola and Seminole counties

Orlando Sentinel April 2016 Themed Month to be dedicated to “Parade of Homes”

•   Weekly content will include Parade of Homes details including event dates, builder focus, community focus, remodeler focus and more

•   ParadeofHomesOrlando.com LOGO included in Sunday Homes masthead April 3rd and 10th

•   Sunday Homes section Front Cover March 27, 2016, includes advertorial and ad

•   Sunday Homes section full page full color ad April 3, 2016 on Page 3 Premium positioning

•   Features section eight (8) quarter page promo full color ads prior to and during the event. Ads to include a small tagline “Look in this Sunday Homes’ section for more details”

•   Four (4) Half Page Full Color or Eight (8) Quarter Page Full Color Advertorial space to run one-half page or two quarter pages each week prior to event on 3/20, 3/27, 4/3 and 4/10 in Sunday Homes section

Outdoor •   Clear Channel Digital Billboards - 2 insertions 3/28-4/11/2016

 5842 - I-4 @ Fairbanks Ave. EB  5540 - Red Bug Rd 0.2 mi w/o SR 417 SS  4101 - SR 408 SS 0.6mi e/o Kirkman Rd FW  4108 - SR 50 E NS 800ft e/o Alafaya Tr FE

• Other Locations to be determined based on entry locations

Social Media • Facebook

 Parade of Homes articles, stories, trivia, teaser photography and anything relevant to the industry including GOBA’s Parade of Homes promos and updates about the event itself

 Facebook ads

Internet Marketing (Approximately 4 million impressions)

•   Pandora Internet Radio—:30sec audio everywhere with AV banners

•   Standard banners cross device, geo targeted to ORL DMA, and news content retargeting

•   Orlando Sentinel Home Page 20% SOV 4 days prior to/during event

•   Orlando Sentinel Breaking News channel front 2 days 100% Fixed prior to/during each weekend of event

•   Orlando Sentinel Local channel front 2 days 100 % Fixed •   prior to/during event •   Orlando Sentinel Real Estate channel front during event •   Orlando Sentinel Mobile Carousal - Encourages browsing

behavior, Leverages swipe motion to drive engagement during event, includes 8 to 12 spots w/logo and URL, served to the Orlando DMA or Mobile includes Geo Fencing around the Parade Event, Retargeting, Tablet, Contextual served to the Orlando DMA

Greater Orlando Builders Association 2016 PARADE OF HOMES™ Multi-Media Marketing Plan