Great undies movie

GREAT UNDIES

Quality Fashionable Comfortable Charitable

GREAT

UNDIESwww.greatundies.co

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GOALTo create a fashionable underwear brand, focused on quality and comfort.

Adopt a unique selling pointwith a charitable giving USP.

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MARKET INFOo The Global underwear

market was estimated to be worth over $30Billion in 2013

o The annual UK market alone is estimated to be in excess of £3 billion, double this figure if you include lingerie.

Sources: Drapers / Mintel

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QUALITY & COMFORTFor Men 3 Styles in cotton or modal with spandex / lycra in 3 styles.

Hipster Boxer Brief

For Women 2 styles of knicker and 2 bras

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SALES CHANNELSo Online – Via our fantastic

website.o Social – Spread the word and

recommend.

o Retailers – Our charitable USP will be used to build key relationships with selected high street retailers. The charitable aspect will help the GREAT UNDIES brand stand out from the others.

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CHARITABLEo 50pence per item donated to

men’s or women’s cancer charities.

o Mens Charities (prostrate & testicular)Womens Charities (cervical & breast)o 50/50 donation 25p from GREAT UNDIES and 25p from participating retailer in physical stores. Full 50p from sales directly from our own great website.

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LEGACY“Check yourself out” guides provided in product packaging.

Step by step instructions to check for lumps. Potential symptoms check list to spot hidden signs of the cancers of our supported charities.

You know the idea and pitch, please help us to make it work!

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What next if we win

Test our product samples and with feedback choose our preferred supplier/s.

Set up the GREAT website to market and sell GREAT UNDIES.

Take our GREAT UNDIES out to meet the retailers and get them in stores.

THANK YOU

Great undies movie

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