Great recruitment propositions
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Transcript of Great recruitment propositions
It’ll never work here: an international perspective on great recruitment propositions
Tobin Aldrich, Communications and Fundraising Director, WWF
Derek Humphries, Creative Director, DTV Group
In the next 40 minutes…
1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally).
2. Three timeless examples
3. Great propositions go global.
Propositions
Three simple questions:
• What’s the need?
• What’s the solution?
• How does it include me?
Nursery Scheme Assistant Supervisor
Dedicated Infant Animation and Care Worker
Qualified Playgroup Operative
Nursery Scheme Assistant Supervisor
Wanted: Vomit Wiper
Dedicated Infant Animation and Care Worker
Qualified Playgroup Operative
Inspiration Information
Indulgence
Appeal to:
Heart Head
Spirit Guts
1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally)
2. Three timeless examples
3. Great propositions go global.
In the next 40 minutes…
1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally)
2. Three timeless examples
3. Great propositions go global.
Why do people give?
Meet a need: urgency and tangibility
Start or stop something
Make a difference
Belong
Give thanks
Express values
Get something: tangible or intangible
Because we inspired them and made giving easy.
Small regional differences matter
less than universal similarities
In Holland I can show very graphic
imagery. In the US I can’t.
In Hong Kong I might appeal to the power of
the collective rather than power of the individual
When translated many languages end up
being much longer than English (up to 30%)
Some cultures embrace monthly electronic fund
transfer. Some don’t (yet)..
WWF UK tiger adoption
WWF Hong Kong tiger adoption
WWF UK hard tiger reg giving
WWF Australia hard tiger adoption
Plan UK child sponsorship
Plan Australia child sponsorship
Save UK regular giving
Save Italy regular giving
Today, one delighted supporter…
…tomorrow, the world.