GREAT Pres Final

“We lit the flame andwe lit up the world”Lord Sebastian Coe, KBE

Olympic Stadium London Olympic Opening Ceremony

The visionTo get the world thinking and feeling differently about Britain, repositioning us a vibrant, inspiring and innovative nation to visit and invest in now

Flight pathsWorld

The ultimate aimis jobs & growthfor Britain

The ShardLondon

Britain’s Soft Power Ace CardCreativity

The big idea

The big idea

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The big idea: Trade and Investment

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The big idea: Education

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The big idea: come visit!

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A unifying thought

Trade Tourism Education

Getting GREAT on the map: The Launch

Clipper Round the World Yacht RaceNew York

New YorkGREAT Launch

His Royal Highness Prince Henry of WalesBrazil launch 2012

Shanghai

MINI TourGermany

Engaging partners& credible witnesses

David BeckhamFIFA World Cup European Qualifying

Andy MurrayWimbledon Championships

GREAT McLaren 12c sports carJenson Button, Vodaphone McLaren Mercedes driver

Inveraray CastleScotland

Clipper Round the World Yacht RaceTrafalgar Square unveil

Prince Harry and David CameronRoutemaster bus in New York

Social media channels

2mActive social

media members

Measuring success

A unique collaboration between No10/Cabinet Office, FCO, UKTI, VisitBritain, VisitEngland, British Council, DCMS, BIS.

The number of cities in which the GREAT campaign is active

90 celebrities and 100 business engaged (£15m cash/kind) with £30m projected support in 2013/14

The return on investment from first 11 target countries; on trackto return £600–800m in 2013/14. 1bn target for 14/15

2013-15 markets: BRICs, USA, France, Germany, Gulf, Turkey, S Korea, Mexico, Indonesia,Poland/Emerging Europe

The value of the GREAT brand after 18 months, rising to £1.076bn in 5–7 years*

Measured hard since day 1 Active social media members

£600m

238

2.3m

£100m

GREAT Pres Final

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Transcript of GREAT Pres Final