Story-Based Learning Strategy In A Course For Instructional Designers - EI Design
Great Designers Lead With Story
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Transcript of Great Designers Lead With Story
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www.leadersofdesign.com
D A V I D L E C O U R S f o r A T H E N S 2 0 1 5
Great Designers Lead with Story
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Can I Tell Youa Story?
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You Are Already Storytellers
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Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
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Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
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Homework
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About Me
About My Firm
Whom I’ve Helped
Written Bio Video Bio Self-Intro
Interviews Networking
Social Media
Speaking
Website Video
Direct Mail Estimates
Networking Social Media
Speaking
Case Studies Project Sheets
Website MonographInterviews Publicity
Social Media Testimonials
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Today’sFormat
lecoursdesign.com/ldc
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Why lead with story?
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Leaders Tell Stories
WHY
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“People that tell stories rule
the world.”
–Plato
WHY
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Any Architects or Designers
Come to Mind?
WHY
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3
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LOGOS
ETHOS
PATHOS
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3 Problems Solved by Story 1. You Will Retire or Die 2. Recruit & Retain Talent 3. You Are a Commodity
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?
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Agenda Why Lead with StoryWhat 3 Stories To Tell How To Tell Your Stories
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What Three Stories to Tell?
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Story Defined: Account of how and
why life changes
WHAT
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Story Structure
WHAT
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Homework
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
WHAT
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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“Something must be at stake that convinces the audience
that a great deal will be lost if the hero doesn’t obtain his
goal. If nothing is at risk, then it’s not interesting.”
–Robert McKee
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
WHAT
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About Me
About My Firm
Whom I’ve Helped
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About Me
WHAT
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POINT Not Just What,
But Why
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People do business
with people they know.
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About Me About My Firm
Whom I’ve Helped
Challenge Plot Rags to Riches
What I’ve Learned
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Challenge Plot
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Rags to Riches Plot
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What I’ve Learned Plot
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About My Firm
WHAT
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About Me About My Firm
Whom I’ve Helped
Founding Story Purpose Story Vision Story
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Whom I’ve Helped
WHAT
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About Me About My Firm
Whom I’ve Helped
Value of Design Building Challenges Trust Your Designer
Timing
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Agenda Why Lead with Story What 3 Stories To Tell
How To Tell Your Stories
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How to tell your stories
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How to write your stories
HOW
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About Me Story Development
HOW
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SETUP
CONFLICTTURNING POINT
OUTCOME
43
2
1YOUR POINT
5
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Start with the point.
HOW
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Point: why I do what I do Outcome: my new way Setup: me, KAA, work Conflict: fired Turning Point: pain
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How to tell your stories
HOW
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Show Vulnerability
HOW
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It is Not Weakness
HOW
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Power of Going First
HOW
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Homework
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Speak Human
HOW
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“There is nothing like telling your story in person. The more
time we spend in front of screens, the more we crave
human contact.”
–Arianna Huffington
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Make It Sticky
HOW
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Energy & Passion
HOW
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Share Emotion
HOW
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2 Ears 1 Mouth
HOW
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Be interested
before interesting
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Training Your Staff
HOW
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Where?
HOW
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About Me About My Firm
Whom I’ve Helped
Written Bio Video Bio Self-Intro
Interviews Networking
Social Media Speaking
Website Video
Direct Mail Proposal
Networking Social Media
Speaking
Case Studies Project Sheets
Website MonographInterviews Publicity
Social Media Testimonials
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?
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Next Steps
HOW
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Share What You Learned
HOW
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Homework
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Promote Yourselfto CSO
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Hunting for Stories
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Homework
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The New Tool
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Conclusion
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Why lead with story?
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What three stories to tell?
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How to tell your stories?
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Tell me a fact and I’ll learn. Tell me a truth
and I’ll believe. But tell me a story and it will
live in my heart forever.
— Indian Proverb
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I Haven’t Always Been
David Lecours
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www.leadersofdesign.com
D A V I D L E C O U R S f o r A T H E N S 2 0 1 5
Great Designers Lead with Story