OVERVIEWGraphic designers exploit their artistic skills and creativity to produce art and layouts of wording and visuals for reproduction in print and electronic media such as magazines,

newspapers, books, Interior, websites as well as exhibitions and advertising.

Graphic Design CourseDuration: 4 months

MODULES• Computer Application and Multimedia• Managing Media Element• Concept of Multimedia Presentation• Analytical Drawing• Visualization Technique• Image Editing With Photoshop• Digital Drawing with Illustration• Internet Technology• Color Studies• Publishing Makeup with InDesign • Flash Animation• Project

SOFTWARE TAUGHT MS Power Point Adobe Photoshop CS3 Adobe Illustrator CS3 Adobe Indesign CS3 Adobe Flash CS3

WHAT IS PRESENTATION?

1. The activity of formally presenting something (as a prize or reward)

2. The act of making something publicly available; presenting news or other information by broadcasting or printing it.

3. A show or display; the act of presenting something to sight or view

4. The act of presenting a proposal

5. A visual representation of something

6. Formally making a person known to another or to the public

Whenever you engage in an action to convey a message to another individual, you are conducting a presentation. A presentation may

involve spoken or written words, pictures, motions

PRESENTATION QUALITY

Single Media Multimedia

PRESENTATION TYPE?

Multimedia can be defined as media that combines different content forms such as

TEXT, STILL IMAGES, AUDIO, VIDEO, ANIMATION AND SPECIAL EFFECTS

to get a multi-faceted finished product. Compared to traditional media professionals in areas such as radio, multimedia professionals should possess various technical skills such as photography, web and graphic design. Multimedia Road Map showing Skills and Careers in Multimedia.

PRINT

WHAT IS MULTIMEDIA?

TV WEB

TEXT, STILL IMAGES,

AUDIO, VIDEO, ANIMATION &

SPECIAL EFFECTS

MULTIMEDIA ELEMENT?

Easy to Communicate a group of people at same time

Easy to understand

And a systematic way to represent your presentations

WHY MULTIMEDIA IS IMPORTANT?

Design is a way of Presentation, where attraction is the main Fact -

WHAT IS DESIGN?

Graphic design is a creative process that combines art and technology to communicate ideas.

The requirements that a Graphic designer works to are both objective and subjective. The objective requirements are easy to understand. They are

technical and business requirements that allow for measurement and direct comparison. How much will it cost? What is the best material? When can it

be finished by?

It’s the subjective, creative side of Graphic design that’s hardest to explain and hardest for most people to understand. The aesthetic side of design

relates to fashion, human behaviour, emotion and cultural influences such as the cultural meaning of symbols.

WHAT IS GRAPHIC DESIGN?

Raster GraphicsVector Graphics

The difference between vector and raster graphics is that raster graphics are composed of pixels, Raster graphics, on the other hand, become "blocky," since each pixel increases in size as the image is made larger. This is why logos and other designs are typically created in vector format -- the quality will look the same on a business card as it will on a billboard. A raster graphic, such as a gif or jpeg, is an array of pixels of various colors, which together form an image.

While vector graphics are composed of paths. A vector graphic, such as an .eps file or Adobe Illustrator? file, is composed of paths, or lines, that are either straight or curved. The data file for a vector image contains the points where the paths start and end, how much the paths curve, and the colors that either border or fill the paths. Because vector graphics are not made of pixels, the images can be scaled to be very large without losing quality.

GRAPHICS TYPE?

Raster Graphics Vector Graphics

Picture Element

WHAT IS PIXEL?

WHAT IS RESOLUTION?

Pixel per inch

Television, Web, Radio, Mobile, Bill Board

ELECTRONIC MEDIA?

PRESS MEDIA?Banner, Poster, Flyer

Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them.

WHAT IS COLOR?

RGB color space or RGB color system, constructs all the colors from the combination of the Red, Green and Blue colors.

The red, green and blue use 8 bits each, which have integer values from 0 to 255. This makes 256*256*256=16777216 possible colors.

RGB ≡ Red, Green, Blue

Each pixel in the LCD monitor displays colors this way, by combination of red, green and blue LEDs (light emitting diodes).

When the red pixel is set to 0, the LED is turned off. When the red pixel is set to 255, the LED is turned fully on.

Any value between them sets the LED to partial light emission.

RGBCOLOR?

The CMYK color model (process color, four color) is a subtractive color model, used in color printing and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer, and press run, ink is typically applied in the order of the abbreviation.

CMYK COLOR?

PHOTOSHOP

Information includes not only text and numbers, but images as well. The expression "a picture is worth a thousand words" is as true today as ever.

Adobe Photoshop is the industry-standard tool for digital imaging, which makes Photoshop expertise a valuable commodity in the workplace. Learning Photoshop is also a good way to learn imaging concepts. Concepts you learn from working with Photoshop apply to other imaging tools as well (including Photoshop Elements, which has a very similar user interface and features).

IMAGE EDITING

BANNER DESIGN

WEB TEMPLATE

WEB ICONIMAGE RETOUCH

IMAGE MANIPULATION

CLIPPING PATH

POSTER DESIGN

Selection

Layer

PHOTOSHOP

WEB TEMPLATE DESIGN

Graphic designers work on their designs using different programs but there are some who haven’t tried using Adobe Illustrator yet. Adobe Illustrator is a popular program for designing that primarily manipulates vector graphic. It is a vector graphics editor that allows you to create and edit vector graphics images. You can create designs with small file sizes which can be printed in high quality.

LOGO DESIGN

FLYER DESIGN

BUSINESS CARD

RASTER TO VECTORWEB ICON

FASHION DESIGN

LEAFLET DESIGNPAPER AD

ILLUSTRATOR

ILLUSTRATOR