Grape Seed FINAL

8/20/2019 Grape Seed FINAL

1/13

earth

Grape Seed & Oil Extraction

GROUP MEMBERS

SAQIB INAMSANA WISAL

SONYA ARIF

M. OSMAN SIDDIQUI

MBA – 1 - B

INTERIM REPORT

MARKETING MANAGEMENT

“Makin Lives

SUBMITTED TO

SIR SHAHID M. HAQ

2015


2/13

Table o !o"#e"#$

Executive Summary....................................................................................4

1. Nature of u!ine!!..............................................................................5

2. Slo"an.................................................................................................5

#. $i!ion..................................................................................................5

4. %i!!ion................................................................................................5

5. Goal! & O'ective!..............................................................................(

(. )ey to Succe!!....................................................................................(

*. +ndu!try ,naly!i!................................................................................(

-. roduct...............................................................................................*

/. hy Grape Seed Extract.....................................................................*

10. ommercial armin"...........................................................................-

11. +ndu!try & %ar3et oreca!t................................................................./

12. %ar3etin" %ix...................................................................................../

12.1. rice............................................................................................../

12.2. roduct........................................................................................10

12.#. lace...........................................................................................10

12.4. romotion....................................................................................10

1#. Situational ,naly!i!...........................................................................11

1#.1. u!tomer!...................................................................................11

1#.2. ompetitor!................................................................................11

1#.#. ompany.....................................................................................12

1#.4. ontext.......................................................................................12

14. SO ,naly!i!..................................................................................1#

14.1. Stren"th......................................................................................1#

14.2. ea3ne!!....................................................................................1#


3/13

14.#. Opportunity.................................................................................1#

14.4. hreat.........................................................................................1#

15. %ar3etin" Strate"y...........................................................................14

15.1. %ar3et Se"mentation.......................................................................14

15.2. ar"et %ar3etin"...............................................................................14

15.#. o!ition.............................................................................................14

1(. Operational lan...............................................................................15

1*. roduction lan.................................................................................1(

1-. oreca!tin".......................................................................................1(

1/. ontin"ency lan..............................................................................1(


4/13

E%e&'#()e S'**a+,

hi! %ar3etin" lan i! a !earch for !u!tainale and reneale fuel a! demand foror"anic i6product!. ,mon" all the crop! and fruit!7 evaluated Grape Seedpre!ent it!elf a! one of the mo!t viale !ource of 8ealth Supplement!7 9ohole!terol ommercial Oil7 8eral %edicine7 %a!!a"e Oil and alternate fuel i.e.io :ie!el. he !eed of the plant can e pre!!ed to extract oil and cru!hed toextract poder for %edicine!7 Ointment!7 ream!7 ommercial Oil7 and ineGrape! a!te can put into a hi"h temperature !pontaneou! comu!tion proce!!throu"h a re;nery and produce a clean and a reneale ener"y 3non a!


5/13

Na#'+e o B'$("e$$

Grape Earth7 a !tartup u!ine!! focu!ed at ma3in" live! of the communityhealthier and !afer. Grape Earth i! the ;r!t of it! 3ind ever to !tep into thea"ricultural community of a3i!tan. Grape6Earth farm i! located in ateh ?han"!pannin" over an area of #0 ,cre!. Grape Earth!= aim i! to turn "rape a!te intoa reneed !ource of ener"y for a "reener etter life!tyle. Grape! are ein"harve!ted y Bood & :rin3C companie! for the !ole purpo!e of providin" aDuality 'uice. Grape! can al!o e u!ed y the pharmaceutical companie! formanufacturin" "elatin talet!. hat "oe! into the "elatin coated talet i! adi@erent !tory alto"ether. ,part from tar"etin" the pharmaceutical indu!try7 eill al!o !tep into to the con!umer oil indu!try a! ell a! provide a! thepetroleum indu!try.

Sloa"

B%a3in" 9ive! etter One y OneC

($(o"

o ecome! the lar"e!t exporter of re;ned premium Duality export of "rape !eed& oil extractor

M($$(o"

o uild aarene!! of the ene;t! on human health y holdin" multiplecampai"n! acro!! citie!.

Goal$ / Ob0e()e$

ar"et con!umer! ith hi"h di!po!ale income

ai!e aarene!! of ene;t! of "rape !eed oil on health

remium exporter! of ine7 io6die!el7 oil & medicine!

ommercial production of io6die!el

onduct medical campai"n! Duarterly.

,dverti!e health !upplement!

+ncrea!e mar3et !hare.

Ke, #o S'&&e$$

8i"h return!

9o variale co!t7 ecau!e the plant i! drou"ht re!i!tant and can even !urviveithout ater for to year!F ertiliAer! are al!o not nece!!ary.

eneale ener"y provide! 'o!7 herea! other !ource! capture technolo"y

8u"e mar3et potential

ir!t %over ,dvanta"e

I"'$#+, A"al,$($

Groin" population lead! to depletion of natural re!ource! and the need toinnovate ne reneale re!ource! and mar3et them a! viale alternative!.


6/13

Grape! have alay! een a favorite of many7 !ome en'oy it! rich ta!te7 hile!ummer li3e the color of the "rape ecau!e !cience !ay! the food you eatreHect! your per!onality. ,part from the 'uicy pulp and the me!meriAin" multiplecolor! of "rape!7 there i! more you can ta3e out of "rape7 and that i! hat GrapeEarth i! e!t at.

he potential of our product line i! endle!! due a completely ne con!umer"ood! hich aren=t that heavy on the poc3et and deliver hi"h level of !ati!faction. rom the oil u!ed in home! and re!taurant! to the oil u!ed inma!!a"e center!7 from the indu!trial production of medicine! to !3in ointment!and cream! and till the de"ree of providin" etter fuel economy7 Grape eartho@er! everythin" under one umrella.

he numer of automoile! are "roin" ith every pa!!in" !econd y toaccommodate !uch hi"h demand! of "a!oline i! "oin" to e di>cult to !upply.e!earch and development done on reneale fuel !olution! have "iven u! thean!er of inductin" Bio6:ie!elC hich deliver! etter milea"e and protect! theen"ine on the "o. oo3in" oil demand i! increa!in" y a !ta""erin" 15.*I.

:emand for natural heral medicine! increa!in" at an exponential rate of #5.2I.Need for alternate fuel i! "roin" at a rate of 41I.

P+o'

Grape! can produce aout #65 ton! of yield per acre and vine "rape! produceaout 10612 ton! of yield per acre. 1 ton of "rape! yield "ive! you *20 ottle! of

'uice. ,nd 1 ton of ine "rape! yield "ive! you 1440 ottle! of ine. ,reareDuired for initial plantation i! #0 acre! of land availale in ateh ?han". Grape!eed extract i! recovered from the drained "rape!. ,nd io6die!el i! producedfrom conver!ion of ine "rape!. *20 ottle! and 1440 ottle! of lac3 "rape!and ine "rape! re!pectively are extracted from the pulp. he !eed and !3in are

already !eparated efore extraction of 'uice.

W2, G+a3e See E%#+a

he ene;t! of Grape Seed Extract are a! follo!

,nti6+nHammation & +nfection ure

Seed ontain! 2#625I Oil

+mprove one Stren"th

rotection rom S3in ancer

ardiova!cular ene;t!

reventin" o"nitive :ecline

e"ulatin" lood Su"ar

,nti6,"in"

inery a!te onver!ion into io6:ie!el

revent! ooth :ecay

,nti6Oxidant

revention from acterial atho"en! reatin" hemorrhoid!


7/13

!o**e+&(al Fa+*("

ommercial farmin" of "rape !eed extract ha! not een practiced in a3i!tan.hich "ive! the ;r!t move advanta"e. he "roin" need for alternative fuel7natural heral medicine! and oil ha! empoered u! to proceed ith the ;r!t ever"rape !eed extraction farm. ine "rape! a!te conver!ion produce! a lo O2emi!!ion io6:ie!el. io6:ie!el produced from ine "rape! a!te "ive! a frictionle!! fuel for your automoile! ith etter than avera"e milea"e a! compared tothe current mar3et o@ered fuel.

Grape! ill e planted on 10 acre! of land from the availale #0 acre!7 and ine"rape! ill e planted in the remainin" 10 acre!. he left over acre! ill hou!ethe in!tallation of machinery for extraction of "rape !eed extract and re;nery for"rape !eed oil. he compo!ition of "rape !eed oil ill e !imilar to currentcoo3in" oil! pre!ent in the mar3etin" ut of cour!e ith added medical ene;t!li!ted aove.

he compo!ition of mineral die!el and io6die!el are !imilar. ,! a re!ult

di!triution of io6die!el can e done in the !ame tan3!7 di!pen!er! and u!ed a!a replacement of mineral die!el. Since io6die!el from ine "rape! can eproduced at almo!t 10I co!t of mineral die!el7 hence it can e !old at a loerprice.

I"'$#+, / Ma+4e# Fo+e&a$#

,ccordin" to the ri!in" ;"ure! the need for io6die!el a! ecome imminent dueto hi"h caron emi!!ion from mineral die!el and a! orry to !ave the remainin"oAone layer7 io6die!el induction i! nece!!ary. ,! the con!umer develop!3noled"e aout the ene;t! of natural heral medicine! and natural oil7 it=!hi"h time to !tart mar3etin" "rape !eed i6product! e!pecially ecau!e "rape!

!eed extract hold! the cure to cancer. :eath toll! due to cancer are "roin"annually y 1(.(I7 ecau!e people !till elieve chemotherapy i! the only curefor cancer7 ut not many can a@ord it. hat i! here "rape !eed extract !tep! ina! a convenient rea!onale cure for cancer in form! of cap!ule! and oil oth.

Ma+4e#(" M(%

hi! include! the 4! of %ar3etin" i.e. roduct7 rice7 lace and romotion.

P+(&e

e have e!timated the price of our product! a! follo!

Grape ?uice J -0 )K 9iter

ed ine J 500 )K 9iter

oo3in" Oil J (25 )K 9iter

%a!!a"e Oil J 40 )K 9iter

Natural %edicine! J 250 )K 2 :oAen ap!ule!

Ointment! & ream! J *0 )K 100"

,cne Soap J 150 )

Shampoo & onditioner 5*5 )K 500ml


8/13

io6:ie!el J 50 )K 9iter

P+o'

he olloin" i! the li!t of product! manufactured and re;ned y Grape Earth.

Grape ?uice

ed ine

oo3in" Oil

%a!!a"e Oil

Natural %edicine!

Ointment! & ream! L,nti6,"in" & airne!!M

,cne Soap

Shampoo & onditioner

io6:ie!el

Pla&e

Grape Earth ill operate in a 2 u!ine!! model here e ill di!triute our 'uice!7 oil and medicine! and cream! to the leadin" me"a !tore! L%etro &Green$alleyM in a3i!tan. e ill di!triute our re;ned io6die!el to oilconcernin" companie! under the !upervi!ion of OG,.

Our farm i! !ituated at an ideal location of ateh ?han" ecau!e mo!t of the

companie! have operational headDuarter! neary a! ell7 for e.". %eeAan Oil%ill!7 and other!.

P+o*o#(o"

romotion ill e conducted in +!lamaad & aalpindi initially for Grape ?uice7ed ine7 oo3in" Oil7 %a!!a"e Oil7 %edicine7 Shampoo and onditionerthrou"h7 rint %edia7 :i"ital %edia7 E6mar3etin"7 ill oard ,dverti!ement7oo3in" !ho! !pon!or!7 ;tne!! center po!ter! and paid commercialadverti!ement! alon" ith aarene!! and promotional campai"n!!imultaneou!ly over the year re!pectively.

ith a little di@erence7 e ill al!o promote our product! in rural area!7 hereour ma!!a"e oil7 ill e u!ed y local ma!!eu!e favorale for landlord!. Our othanti6a"in" and fairne!! cream ein" o@ered at !uch a lo price i! !ure to attractfemale! of rural area! ecau!e of the ri!in" need of fair "irl! y familie! livin" inuran citie!.

,! for io6:ie!el it ill e provided to the current mar3et promoter! SO. Ourteam ill deliver a pre!entation in re!pon!e of attainin" procurement for io6:ie!el from SO. Once SO ha! een !ati!;ed e ill move onto other crude oilre;nerie! and delivery a pre!entation to them a! ell.

S(#'a#(o"al A"al,$($


9/13

Situational ,naly!i! con!i!t! of 4! i.e. u!tomer!7 ompetitor!7 ompany andontext.

!'$#o*e+$

Over u!tomer! are diver!i;ed. e have cu!tomer! from oth rural and uran

area! for other !peci;c product!. u!tomer! of ?uice are con!umer! from the a"e"roup of 1-645. u!tomer! of ine are con!umer! from the a"e of 25640.u!tomer! of oo3in" Oil are already !e"mented under the !ame a"e "roup a!:alda and %eeAan. u!tomer! for %a!!a"e Oil Spa enter! located in E & 6Sector! of +!lamaad and ahria on aalpindi. u!tomer! for ,cne Soap arecon!umer! from the a"e "roup of 1262(. u!tomer! for Shampoo & onditionerare from the !ame a"e "roup a! antene & lear. u!tomer! of io6:ie!el are theOil e;nerie! in a3i!tan.

!o*3e#(#o+$

ompetitor! pre!ent in the mar3et ith re!pect to the product o@ered are a!follo!

Product CompetitorsGrape ?uice Ne!tle7 SheAan7 & op!ed ine %itchel=!& %urree reeryoo3in" Oil :alda7 %eeAan7 afan7 Su;.%a!!a"e Oil 8imalayaNatural %edicine! ,ot7 Glaxo Smith )line.Ointment! & ream! L,nti6,"in" &airne!!M

air & 9ovely7 9=Oral

,cne Soap Non6randedShampoo & onditioner 8eral E!!ence!

!o*3a",

Grape Earth ill reDuire a #0 acre land initially. +t on=t hold a typical corporate!tructure. +t ill e !imilar to a typical farm. Grape Earth focu!e! on providin"natural remedie! to cu!tomer! y !afe"uardin" their health throu"h con!umptionof or"anic product!. he company ill hire 2 head a"riculturali!t!7 ith va!t ;eldexperience. # technical head! for machinery operation!7 ( farmer! and 4 factorylaorer!. hen our di!triution department have 4 employee! and our !ale! force

ill have ( employee! ho ill mar3et the product individually and ill e "ivin"the pre!entation! to companie! to come in contract ith.

!o"#e%#

,nnual :emand for Natural Or"anic roduct! i! expected to increa!e y -.4Idurin" the current ;!cal year L20156201(M ecau!e a3i!tan i! a developin"country al!o the indu!trie! are al!o in developin" !ta"e!. on!umption of locallyproduced hi"h Duality or"anic product! ill reduce the import of medicine! andco!metic! eDuipment. ,! for the demand of io6:ie!el7 it i! expected to increa!ey 1#.(I in the current ;!cal year L20156201(M. hi! ill aid the "overnment y

reducin" the amount of crude oil imported from 15 %illion to 26#%illionecau!e everyone ill !itch to io6:ie!el


10/13

SWOT A"al,$($

hi! +nclude! the +nternal and External ompany ,naly!i!. Stren"th! &ea3ne!!e! are +nternal actor!7 herea! Opportunitie! & hreat! are externalfactor!.

S#+e"#2

8oriAontal +nte"ration a material! for every product.

$ery !tron" re!earch and development operation!.

$ertical +nte"ration Ea!y !ourcin" from inerie! of the parent company. Lamaterial! are y6product! of the ine and "rape 'uice6ma3in" proce!!e!.M

Wea4"e$$

8u"e &: co!t!. e!tin" and trial! ta3e a lot of time for product innovation or

ne launche!.

roduct mar3etin" i! a very dependent on co6randin" ith other companie!

O33o+#'"(#,

+ncrea!in" it! operation! into other countrie!.

Pnaarene!! amon" people aout the health ene;t! of "rape !eed extract.Opportunity of mar3et development.

Expandin" the u!e of product! in functional evera"e! and food! to uild aleader!hip role for the company in the !upplement indu!try.

T2+ea#

+nHux of lo6co!t7 !u6!tandard ,!ian "rape !eed extract!.

han"in" product feature! to maintain compliance ith di@erent "overnmentre"ulation! and norm! in di@erent countrie! can alter con!i!tency in Duality.

Ma+4e#(" S#+a#e,

Grape Earth ill operate under the %ar3et enetration 6 roduct :evelopmentStrate"y7 hich i! aout o@erin" ne product! into exi!tin" mar3et!.

Ma+4e# Se*e"#a#(o"

%ar3et enetration throu"h roduct :evelopment Strate"y already help! you inlocatin" the mar3et !e"ment! for your product!7 ut the di@erence ari!e! in ruralarea! here Grape Earth ill al!o place it! product! in !mall community !tore!located in remote area! mainly near ateh ?han"7 ha3eli & aat. Grape Earthill help rural area con!umer! develop the under!tandin" that they can al!o u!ean uran community product7 therefore eliminatin" any line of !ocial cla!!di!crimination. Grape Earth ill hold promotional campai"n! at ;tne!! center! tomar3et their health !upplement!.

Ta+e# Ma+4e#("


11/13

Grape Earth i! operatin" in to ar"et %ar3et!7 ir!tly in Pran itie!7 and!econdly in ural ,rea!. +n Pran itie!7 Grape Earth i! tar"etin" tho!e peopleho prefer or"anic product! irre!pectively of cla!!. ut there i! al!o an o@erin"of ;ne!t Duality ine for the elite !ocial cla!! ith hi"h di!po!ale income. e!tof the product! are conveniently priced !o a! to not !tri3e a! a cheap or

ridiculou!ly expen!ive product. or rural area!7 "rape earth tar"et mar3et arerural area ma!!eu!e and female! for fairne!! cream! and lo chole!terol coo3in"oil.

Po$(#(o"

Grape Earth product! are po!itioned a! a premium Duality convenient yeta@ordale product line and a! a healthy replacement for oth human! andautomoile!. Our io6:ie!el ill act a! replacement for mineral oil and halt the"overnment from !pendin" million! on export.

O3e+a#(o"al Pla"

Operational lan i! the a!ic layout of ho the hole proce!! ill under"o onceimplemented in real time. +t! !tart! ith the acDui!ition of land7 folloed yterrain formin" of the land. hen come! the in!tallation of machinery. 9ater oncome! the plantation of lac3 "rape! and ine "rape! in their re!pectivelyallotted 10 acre! land each. ,fter the "rape! have "ron e move on toharve!tin" of "rape!. hi! i! the point here !3in7 !eed and pulp are !eparatedfrom each other. Seed and S3in are left to dry for 24 hour! and pulp i! u!ed for

'uice and ine extraction. ,fter the !eed! have dried the lac3 "rape! !eed and!3in are moved into the cold pre!! machine for oil and poder Lmedicine6"elatincap!ule!M extraction. ,nd ine "rape! a!te are delivered to the hi"h

temperature re;nery for io6die!el extraction.


12/13

P+o'(o" Pla"

Qear 1 Qear 2 Qear # Qear 4 Qear 5

QieldKplant )" 0.50 2 ( - 10No. Of plant!

-07000 120000 120000 120000 120000

QieldKyear Seed!K3"

(*500 2*0000 -10000 10-0000 1#50000

Grape vine! need approximately 1#00J1500 hour! of !un!hine durin" the"roin" !ea!on and around (/0 millimeter! L2* inM of rainfall throu"hout theyear in order to produce "rape!. Grape! are "ron in the lon" arm !ummermonth! and harve!t in the cold inter month!.

Fo+e&a$#("

hi! i! a loo3 at the cumulative revenue and net income for the next couple of year! Grape Earth roduct!. hey have increa!ed oth revenue and net incomefor the next four year!7 !o they are on a po!itive "roth mode.

L+n upee!M 2015 L,nnualM 201( L,nnualM 201* L,nnualM 201- L,nnualMevenue 5007000 #71407550 -710174** 157--575(/Net income 6#5-7052 62*(710- 5715/7-/0 /71#*7/#/

!o"#("e"&, Pla"


13/13

Grape Seed Extract! can alay! e exported to other countrie!.

:ie!el "enerator! and poer plant! can run on io6:ie!el to produce clean andeconomical electricity of oth uran and rural area! of a3i!tan.

Grape Seed FINAL

Documents

Transcript of Grape Seed FINAL