Web Strategy Overviewby

Grant Marketing

Grant Marketing and Pixelgroove offer

The best partnership for achieving

Business growth.• More that 25 years of integrated

marketing experience.• More than 10 years experience

developing online marketing strategies backed by web metrics.

Integrated & InteractiveMarketing Communications

3

Why Hire Grant Marketing?

• 20+ Years Industrial/Manufacturing Experience• Full Service Agency Featuring Off & Online Services• Flexible Working Relationship• Align Marketing With Business Strategy• Most Companies Can Drive Traffic, We Convert• Always Measuring and Tracking Marketing Efforts

to Determine ROI

Young and Experienced. (It’s not an oxymoron)

The digital landscape is becoming increasingly complex and

more technologically advanced everyday. But that’s our specialty

we provide ideas that succeed in this ever-changing marketplace.

• Over 13 years of digital experience• Lean and efficient• Methodical mindset• 360 degree view • Value / results driven

Our Capabilities

Technology

Search EngineOptimization

EmailMarketing

Social MediaMarketing

MarketingAnalytics

Paid Search

Mobile

Strategy Development

Website Design& Usability

Our Vision for Your Company

• Provide a consistent & modern brand experience• Design based on the customer experience – focus on value

propositions and user needs• Be accessible across across mediums (mobile, search &

social)• Provide calls to action to drive lead conversions

Reporting – SEO

Reporting – Conversions

We also provide keyword level reporting

Reporting - Positioning

We also provide keyword and URL level reporting

Reporting - Leads

We also provide full lead details

Case Study

Integrated Marketing Strategy

• Brand Discovery• Website Usability Analysis• Website Redesign• Online Ordering Platform (product samples)• Organic Search Engine Optimization• Pay Per Click Advertising• Direct Mail• eNewsletters (PR)• Web Analytics and Lead Tracking

Integrated Marketing

Direct Mail with Unique URL

Trade Publication Ad with Unique URL

E-Newsletter

Annual Visitors to interstatesp.com

Value Added

• Full service integrated marketing communications

• Experienced across multiple industries

• Integration of offline and online marketing

• Holistic approach to website design and development

• Measure, interpret, respond

• Small-smart agency philosophy

- Core group of marketing professionals

- Affiliation with Second Wind, 700 member agency association

- American Marketing Association

- Business Marketing Association

www.GrantMarketing.com617-796-0186