Graduate Programme Proposal presented to

www.careersinafrica.com

Recruiting Excellence for Africa

Graduate Programme

Proposal presented to


Why Global Career Company

• Established in 2002• Specialising in recruitment services for the markets of Africa, Asia and Middle East and Central

& Eastern Europe• Recruited 6,500+ graduates and professionals across 70 countries• A blue-chip client base of over 300 leading companies worldwide• A global network over 120,000 graduates and professionals• An international team with over 15 years of international recruiting experience with a regional

understanding who speak English, French, Spanish, Portuguese, Chinese, Russian, Arabic, and many African dialects

• Designed, organised and delivered many graduate programmes for MNC and African regional companies

• Organisers of 15 world-class recruitment events every year where graduate programmes can be recruited for

• Over 400 successful recruitment assignments completed including over 25 graduate programme recruitment campaigns


Our Candidates

We focus on attracting difficult to reach African candidates from around the world with that potent mix of international experience combined with local knowledge.

Our over 30000 graduate level candidates combine a powerful mix of outstanding academic qualifications, and relevant international experience.

Our candidates also possess the following:•Strong managerial potential and/or technical skills•Fluency in French, English, Portuguese or Arabic•Work authorisation for Africa

Candidate Demographic Breakdown


Our Sourcing & Attraction Channels

Over 600 Universities & Business Schools Online Social Networks including: Media Partners including:

We utilise a variety of channels to access high-potential African graduates including:

Our global network of over 150,000 African professionals Over 1,000 contacts across alumni

networks, African clubs and societiesOver 5,500 Africans already recruitedby our clients

Embassies and High Commissions Over 3,000 African diaspora networks around the world

Targeted Career fairs and trade events


Our Track Record

Professionals in our network Over 120,000Undergraduates and Graduates with up to 3 years experience in our network Over 30,000

Candidates recruited into jobs across Africa Over 5,500Companies we recruit for at a graduate level across all our service lines Over 100

Successful graduate campaigns delivered for our clients Over 25

African countries we recruit graduates into 40


Graduate Recruitment Campaigns

Client Briefing & Campaign Developm

ent

Attraction

Candidate Managem

ent and Pre-

selection

Selection Interviews Recruitment Day

Successful Hires

• An integrated communications campaign designed to meet a specific recruitment drive; in this case a Pan-African graduate programme

• Multiple sourcing channels would be utilised to attract the best talent across the international and African markets

• Our recruitment team would handle all responses and manage all screening, selection and assessment processes to the final interview stage

• As a natural conclusion to a Recruitment Campaign, we would design and organise Recruitment & Assessment Days which can incorporate interviews, presentations, business games and assessment centres or simply consist of scheduled interviews


Candidate Management System & MicrositeWe custom build and host your own strongly branded recruitment microsite to communicate with graduates across the world and capturing and their interest and applications for screening and selection. This can be linked to an on-line assessment system

Campaign toolsPreparation of a full suite of communication tools to bring the brand to life including

• Posters• Adverts• Exhibition stands• Event material

We would consult Airtel on designing an effective integrated communications campaign supported by an online recruitment platform. This would be direct, or through our communications partner, a global branding specialist

Pan African Graduate Recruitment: Integrated Communications


Campus marketing•Presentations•Campus-related Events•Mailshots•Use of Campus Ambassadors and Student Reps•Giveaways and Competitions

Online marketing• Banner advertising links to/from multitude of local,

regional and international graduate-read websites• Careersinafrica.com

• Over 1 million page impressions• over 200,000 unique visitors per month• Average time on site: over 5 minutes

We would provide Airtel a full integrated channel marketing plan using GCC assets as well as our partners access to wider channels

Pan African Graduate Recruitment: Multiple Sourcing Channels


• For large-scale application processing, we have the facilities within various support service centres in Philippines and Poland to handle all response management and selection

• Our team of multi-lingual consultants would screen and select the best candidates coming through our Candidate Management System

• Selection Services to include: - CV pre-selection - telephone selection - on-line assessment - organisation of in-country interviews and/or design of in-country and international Recruitment & Assessment Days - Final Interviews - Offer Management

Pan African Graduate Recruitment: Selection & Assessment Support


Case Study 1: Standard Chartered Bank – Global Sourcing Campaign

Example of larger scale Pan-African graduate

recruitment campaign:

Campaign conducted across Europe and the US for African

graduates and young professionals with up to 3 years post-

academic experience and nationals from Cameroon,

Gambia, Ghana, Kenya, Nigeria, South Africa and Tanzania.

• Over 4000 applications generated

• 1700 candidates assessed

• 86 candidates passed to offer stage……


Case Study 1: Standard Chartered Bank – Branded Microsite


Example of smaller regional graduate campaign:

Global campaign to source Southern Sudanese and

Ethiopians for graduate positions in Diageo Africa

Commercial (Sales and Marketing) and Supply Divisions

• Over 800 applications generated

• 80 candidates assessed

• 14 candidates passed to offer stage

Case Study 2: Diageo – Global Sourcing Campaign


Case Study 3: VodafoneCultural Assessment


Case Example 3: Vodafone Creating Experiences Online


Case Study 4: Microsoft - Innovative Engaging Collateral


Case Study 4: Microsoft - Creating experiences throughout the process


Airtel Graduate Programme

• Remit: • Graduate Recruitment for Burkina Faso, Chad, Congo Brazzaville, Democratic Republic

of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia

• Delivery options that GCC can assist:• Programme Content Design – comms programme, sourcing strategy, selection and

recruitment process, measurement indicators and reporting. This would be in conjunction with our RPO and Communications Partner

• Sourcing & Screening and Application Response Management• Sourcing, Screening and Application Response Management & Selection• Sourcing, Screening, Application Response Management, Selection & Assessment• All the above will be supported by a full end-to-end applicant, candidate management

and recruitment process system


Key Features

• Designated Graduate Recruitment Campaign designed to attract specific skills for Airtel over a set time period;

• Utilisation of all attraction channels available to Global Career Company;

• A team of Recruitment Consultants with English, French and Portuguese language skills will work alongside your own resourcing function to either assist in the process or fully manage the process to fully outsourced delivery ;

• An end-to-end recruitment solution tailored to your own recruitment process;

• Customised online application and selection process;

• On-line and/or Off-line Graduate Assessment systems (SHL/Thomas International etc);

• Utilisation of Careers in Africa Summits and/or design and implementation of your own Recruitment Days across the international markets and in-country across Africa


Our Standard FeesRecruitment Campaigns

Fee per Service utilisedNo Recruitment Fees

Unlimited hires

Consulting Services to include:Programme Content, Communications Strategy Design & Implementation and Project Management

Consulting Fees from $1,500 per day

Sourcing Processes to include:Campus presentationsDirect marketing through our Sourcing Channels and our Global DatabasesSocial network penetration for ‘Gen Y’Participation at on-line and physical career fairsAdvertising across graduate media

Fees from $1,000 per day to fixed quarterly sourcing fees from $10,000 per month

Selection Processes to include:CV screeningOn-line testingTelephone selection servicesAssessment ServicesRecruitment Day Design, Organisation and Delivery

Fees from $1,000 per day to fixed quarterly selection fees from $6,000 per month

Assessment facilities costed out on a usage fee basis

Online Recruitment Advertising Servicesfrom $2,000 per month for banners to $6,000 for a fully

customised microsite linking to CMS system charged on a user basis

Graduate Programme Proposal presented to

Documents

Transcript of Graduate Programme Proposal presented to