Government Blogging - Best Practices & Tips for Success
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18-Oct-2014 -
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Transcript of Government Blogging - Best Practices & Tips for Success
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…
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Mike Koohja - What?
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My name is…
MIKE KUJAWSKI
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What`s my niche?
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Marketing and Social Media strategy development & training
for the Public and Non-Profit Sectors
THIS IS
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Best Practices & Tips for Success
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Watch this video here: http://tinyurl.com/7bvejm
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“An easily updateableweb site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order
and are available via RSS”
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“The Blogosphere is the collective community of all blogs[…]commonly used by the media as a gauge of public opinion on various issues.”
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Quick Poll
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There are over
200 million blogs…
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700,000 recent results
for the tag “government”
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7.4 million new blogs were created in
the last 120 days…
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There are over
1.6 millionnew blogs posts every 24
hours…
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Blogs are represented in
top-10web site lists across all key
categories…
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80%of bloggers have been
blogging less than 4
years…
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78% of bloggers fully manage
their blog alone…
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80,000blogs have a Technorati
Authority score of 50+…
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37%of bloggers have been
quoted in traditional
media based on a blog
post
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Half of all bloggers have
>1000 unique visitors
each month…
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Half of all bloggers
spend more than
5 hours per week on their blog…
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Are you ready for blogging?
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Play the
Devil’sAdvocate
first…
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Short Answer: Better organic listings on Google = more visibility
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Short Answer: Authenticity. Transparency. Immediacy
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Short Answer: Because the “people’s conversation” in aggregate trumps traditional media
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Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score
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Short Answer: Ask yourself the following questions…
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1: Can you regularly update a blog (several times a week)?2: Do you have a good writer(s) to feed the blog?3: Do you have something to say other than just sending links?4: Can you provide information of value to your readers?5: Do you read other blogs relevant to your topic?6: Is your organization willing to be open and authentic?7: Are you ready for negative criticism?8: Have you written blogging guidelines for your organization?9: Do you have performance metrics in place?10: Are you ready to commit lots of time?
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Many more
up-to-date
examplescan be found on…
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My Our Government 2.0 Wikihttp://government20bestpractices.pbwiki.com
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•Print Measurement Bureau (Statistics)•Interactive Advertising Bureau (Statistics)•Technorati.com (Statistics)•InternetWorldStats.com (Statistics)•Alexa.com (Statistics)•Statistics Canada (Statistics)•ComScore.com (Statistics)•iStockPhoto.com (All non-personal photos and images)•Brian Solis (Social media tools diagram)•Mitch Joel (Concept of ending with a Google slide)•Marta Z. Kagan (Simplicity of presenting stats)•Garr Reynolds (Presentation style)•Jeff Braybrook (Policy information) •Debbie Weil (Blogging Guidelines)