GoToMeeting Website Redesign & Extended CX...

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GoToMeeting Website Redesign & Extended CX Improvement Project Proposal

Our Brand

Consumers

Customer Experience that Matters

Shift in Brand Power

Beating the competition is no longer enough.

Digital technology has changed our brand

interactions and expectations—it’s now

about winning the customer. Marketing

messages are now conversations; products

succeed and fail before they hit the shelves;

and consumers have become the ultimate

brand advocates. Exceed your users’

expectations, and win them over by the

experience you provide.

Created by Jessica Testa

The Competition

Rabid Fans

Opportunity to Connect

Conversion

Engage, Connect & Delight

Opportunity to Motivate

Engage, Connect, Delight

Retention (Brand Loyalty)

Brand/Product Awareness

The customer journey begins with us...

Our website is the invitation to our

product experience, the appetizer

before the main course at a five

star restaurant, it should leave our

visitors wanting more.

... and continues because of us.

Created by Jessica Testa, Rafael Gomez, Jeff Nagy Confidential Citrix - Do not distribute - Internal use only

Our Vision

?THE BIG QUESTIONWe are no longer competing on a feature-to-feature playing field and we know status quo won't get us to X5. We are poised to drive real brand preference and advocacy through our innovative new product experience. Our demand generation team will succeed at creating buzz and driving curious traffic the site. Does our website mirror the innovation and attention given to customer and user experience of our new product offering?


Seize a Perfect Opportunity > Build Momentum > Drive Business Create a fluid end-to-end customer experience by leveraging people, efforts and assets already in

motion in the design and release of Zeus to make a marked impact in the marketplace and on our

business. Start with a holistic redesign of the G2M website but consider including other key touch

points in the CX as possible related and/or incorporated or concurrent projects.

i.e. try/buy flow, onboarding tour/e-mail/d-mail, global support etc.

Build Synergy Across the Company, its Departments and Practice Areas This project has the potential to act as a catalyst to ignite internal company momentum and requires the cross department

collaboration we need to carry us to all the way to X5.

Leverage Already-Built Cirtix.com Responsive CQ5 CMS Templates Consider possible opportunity to implement already-built responsive CQ5 Internal website page templates and components in our design solution that could

potentially not only streamline the development process but could create scalable technical, creative and UX alignment and lay the groundwork for unified

e-commerce across Citrix web properties.

THE OPPORTUNITY { 1 }

{ 2 }

{ 3 }


GoToMeeting Website Redesign Objectives: • Create a fluid and delightful customer experience across touch-points As the flagship site and arguably the most important and trafficked touch-point in the customer journey focused care should be given to it’s design and the experience we provide as the literal invitation into our products. Success can be measured by increased qualified leads and conversion, but more importantly, by our ability to turn our customers into brand advocates and rabid fans.

• Create go-to-market and scalable web marketing strategy and supporting IA/UX for: freemium, viral, multi-tier and solutions product offerings Use discovery, UX research and testing exercises to uncover the best strategy, supporting IA and UX.

• Designformobileandbeyond Implement scalable, hybrid responsive and adaptive design templates that scale to include the future of all devices and screen sizes. Consider touch capabilities in design.

• Create killer content. Design it for consumption. Apply keen attention and design thinking to our words, images, infographics and all media in a way that communicates our brand and that engages and delights our users: A website is not the container of content it is the content!


GoToMeeting Website Redesign Objectives Cont.

• Identify key targets create and serve up personalized, relevant and engaging content Keep 'em engaged and commin' back for more!

• Improve overall site UX/CX Preform benchmark testing, POC prototype testing, align visual language and interaction models to product UX and other key touchpoints

• Develop more integrated social strategy on the website Explore ways in which better integration of social on our e-commerce sites can help drive sales, conversion and improve retention.

• Apply findings and insights of market segmentation to our overall web/ content strategy and test Explore ways in which we can better provide interactive tools and relevant content that help users browse, compare and select in context of the journeys of these key segments


Conceptual Visual Model of Aligned CX


Please use the following link to view comps of the conceptual visual model:

http://www.jessicatesta.com/G2M_Website_Redesign_Web_Presentation/index.html

IMPORTANT:

•To navigate from one comp to the next, click anywhere on the image.

•To go to the previous comp use the back button on your browser.

•The presentation will loop

http://www.jessicatesta.com/G2M_Website_Redesign_Web_Presentation/index.html

Loose Project Plan:Discovery 1.1 Design Research (update)

1.2 G2M Web Brand One Sheet Development

1.3 Scope, Schedule and Budget

1.4 RFP Process

Requirements Gathering (Business/User)

2.0 Benchmark Testing (Whole Site)

2.1 Interviews:

- Customers

- Web Team

- VOC Team

- Sales Team

- PMM

- Customer Service Team

- Execs

- Social Team

- SEO Team

- Events Team

- PR Team

- Communication Team

- Creative Leadership Team

Requirements Gathering (cont.)

2.1 Documents refinement and prioritization

- Technical Requirements

- Business Requirements

- Users Requirements

2.2 Documents sign-off

Content Strategy

3.0 Content Audit Brand and Messaging Alignment

3.1 Content Strategy/Information Architecture

3.2 Content Strategy/Information Architecture Sign off

Website Design (complete site)

4.0 Identified module/page elements and hierarchy

4.1 Wireframes

4.2 Wireframes/Module/Hierarchy Sign-off

4.3 Visual Language and Content Development (Mood Boards, Typography, Graphic Treatment,

Interactive Content,Photography, Iconography)

4.4 Visual Options Applied (Concepts)

4.5 Visual Rev 1

4.6 Visual Rev 2

4.7 Final Visuals Sign off

4.8 Copywriting

4.9 Copywriting Sign off

Prototype Development/Testing

5.0 Prototype Development

5.1 Beta Testing - UX Testing

Production

6.0 Final Templates / Modules

6.1 Interactive/animated Content Production

6.2 Video

Analyze and Refine

7.0 Gather Data

7.1 Analyse Data

7.2 Evolve


Scope & Resources Resources Needed for G2M Website Redesign (pre-login)

Internal Resources:

• 1DedicatedSr.DesignManagerforinternalcreativeteam(JessicaTesta)

• 1DedicatedSr.Producerforinternalcreativeteam(JeffNagy?)

• 1DedicatedCopywriterandContentStrategist(orfreelance)

• 1DedicatedArtDirector(RafaelGomez)

• 1DedicatedSrVisual/Interactive(AndreK)

• 1DedicatedSrVisual/Interactivedesigner(TBD)

External Resources:

Agency Support

•Discovery/researchexercises,

•Informationarchitecture

•Wireframes

•Prototyping

•UXtesting

•Visualdesignandproductionsupport,

•Development

•CQ5templateandcomponentcreation

High-level Scope of Extended CX Project with Most Impact for Release of Zeus:

GoToMeeting Website Redesign Pre-login (all pages & content)

Owner: Web and e-commerce

Creative/UX Lead: Jessica Testa

GoToMeeting Website Post Login Trial Flow Redesign

Owner: Webande-commerce/Engineering/UX

UX Lead: Reena Merchant

Onboarding Tour -- Visual & CX/UX Alignment

Owner: CRM

Creative Lead: Amelia Bellows

* Global Support Site -- Visual/Video/UX?

Owner: Engineering?

Creative/UX Lead: AmeliaBellows?MargoDear?JessicaTesta?


Next Steps:1. Further Define Scope (due date)

GoToMeeting Redesign

•Doesthisprojectincludetrailflow?

•Ifsoisthisalsohandledintheagencyproject(budget)

•Ifso,canwehavethisprioritizedbyexecutiveteamtogainthe

engineering support we need

•Doesthisprojectincludesupportsite?

•Ifso,isthisalsohandledintheagencyproject(budget)

•Ifso,what'sthescope?Reskinandupdatevideos?orcompleteUX?

•Ifso,canwehavethisprioritizedbyexecutiveteamtogainthe

engineering support we need

•Whomisresponsibleforthecreationofnewdemovideos?Budget?

Direction?Vendorselection?

2. Complete RFP (due date)

•Submittoselectedagencies(date)

•Reviewsubmissions(date)

•Selectagency(date)

•Kick-offproject(date)

3. Budget •Howmuch

•Whenweneedit

•Who'spaying?

4. Confer with Key Parties •Siteworx–SusanScobie–Howwillthiseffectcmsproject

•Exsecs–Doweneedtheirhelpinprioritizingtogetanyprojectdone?

•SharepresentationwithinApriltogetearlybuy-in:

LOB: Bernardo, Alex Lobba, Sampath, Eric Bensley

Mktg: Scott Barnett, Jenn K, Amelia, Matt Walton, Mike Plante

UX, Support, Commerce: Margot, Reena Merchant, James

Kalbach,LauraSmith,GregHopkins,TimMaskrey,SethWoltz,

Nathan Fish


'


Appendix


GoToMeetingWebsite/Design Research


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GoToMeetingWebsite/DesignResearch/Wireframes/OptionTwo/Schedule

1.1 -Homepage Wireframe

1.2 -Looks

1.3 -Visual Rev 1

1.4 -Visual Rev 2

1.5 -Final Visuals

1.Homepage Design

2.1 -Homepage Content

2.Homepage Copy

3.1 -Proof Of Concept

3.2 -Beta

3.3 -Final

3.Homepage Development

4.1 Internal Wireframe

4.2 Looks

4.3 Visual Rev 1

4.4 Visual Rev 2

4.5 Final Visuals

4. Internal Page Design

5.1 Template

5.2 Dev On Pages

5.3 Final

5. Internal Development

6.1 A-B Qualitative Test

6.Focus Group A-B Test

7.1 A-B Soft Launch

7.Launch

Month 1 Month 2 Month 3 Month 4 Month 5

DRAFT

Audits, Analytics & Analysis


Responsive Design is the design of a website that adapts itself to the to the user’s behavior based on screen size, platform and orientation

1024+ 1023-768 766-480 up to 468

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GoToMeetingWebsite/DesignResearch/Wireframes/OptionTwo/Responsive Design


GoToMeetingHomepageRedesign/Discovery/CreativeAudit/Current Web Presence

Overview of web presence today across devices Desktop Mobile

GoToMeeting.comHomepage(desktop) CitrixSystemsHomepage(desktop) GoToMeeting.comHomepage(iPad) CitrixSystemsHomepage(iPad) Gotomeeting.com(mobilephone)

GoToMeeting.comOverview(desktop) CitrixSystemsOverview(desktop)

Key Take-Away's Design solutions must consider:

- Attention must be paid to the customer journey as it relates to the experience of the user across our touch points

- Design must also consider visitors on tablets which is on the rise.

- Brand consistency across all touch points

- Targeted content based on device detection

- Most commonly used screen sizesarelarge(insertcorrect numbers)

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Homepage Traffic

Misc. 1.64%

GTT Overview 0.56%

Bounce Rate 24.78%(Possibly Host Link)

Buy 1.15%

GTW Overview 2.3%

Try 3.56%

GTM Overview 9%

Login 40.56%

Join 41.23%


GoToMeetingHomepageRedesign/Discovery/Analytics

Key Take-Away's - Targeted content strategy needed to meet user needs

- Direct response approach not effective in today's market

- Opportunity to engage visitors

- Refresh content often

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- Its not just us vs WebEx world

- Visionariesfocusonbuilding there brand and community

- Before6/11WebExand ourselves were the only leaders using the “Direct Response” strategy

***GarnerWebConferencing11/2011


GoToMeetingHomepageRedesign/Discovery/CreativeAudit/Magic Quadrant

Leaders

VendorsintheLeadersquadranthaveachieved significant market share, while demonstrating an ability to respond to cus-tomers’ needs. Leaders have robust, scal-able products with a wide range of features, a large installed base, acceptable financial performance and good distribution. Leaders are doing well today and are prepared for the future.

Challengers

There are no vendors in the Challengers quadrant this year. If there were vendors in this quadrant, they would be characterized by operational excellence or good standing in the market. But compared with vendors in theLeadersandVisionariesquadrants,theywould either not have long-term road maps or their products would lack some features.

Visionaries

Visionariestypicallyhaveimportant,uniqueor well-developed technical capabilities and provide key innovations that illustrate the futureofthemarket.However,theyhavenotyet developed the sales and support ca-pabilities to address or influence the whole market.

Niche Players

Niche Players may have good technology but are limited by their size, breadth of prod-uct line, track record in the market, vertical or horizontal focus, geographic niche or financial circumstances. Some have chosen a niche strategy — for example, regional vendors with a local focus or targeted func-tionality intended to run on top of, or along-side, other technologies.

Current Market Place

Ab

ility

to

ex- Challengers

Niche Players

Leaders

Visionaries

Completeness of vi-

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Key Take-Away's Competitors employing: - Moreengagingcontent(videos, heroimagery,livedemos)

- Community focused content (casestudies,social)

- Brand, community and product focus vs direct response

- Contemporary visual design

- Currenttechnologies(HTML5; Dynamic loading content, on page animation, fixed headers, design for larger screens and mobile,responsivedesign)

Opportunity: Our site lacks the proven content and features that help cultivate a connection with our customers creating a place to return too that ultimately drives brand loyalty.

Competitors Join.Me(logmein) Fuzebox WebEx*(Cisco) AdobeConnect Saba OOVOO


GoToMeetingHomepageRedesign/Discovery/Competitor Analysis

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1:10 For every 1message/contentupdate we make, our competitors on average make 10.

Duration: 44 months Duration: 26 months Duration: 34 months

***Researchdoneusingscreenshots.comaswellaswaybackwhen(internetarchive)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

GoToMeeting

WebEx

Fuzebox

Adobe Connect

Join.Me

Saba

ooVoo

5/98

30/114

11/32

6/36

8/18

27/82

19/78

updates/months


GoToMeetingHomepageRedesign/Discovery/Refresh Timeline

Message: A New Online-Meeting Technology with the Power to Transform Web Conferencing

Message: Easy online meetings Anytime–Anywhere.

Message: Easy online meetings anytime–anywhere.

Message: Easy Web Conferencing and Online Meeting Tools. Work With Anyone, Anywhere.

1:13 For every 1 design update we make, our competitors on average make 13.

Key Take-Away's - Need to create more engaging and relevant content and editorial refresh road map and calender strategy

- Refreshing content Improves SEO

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Privacy policy About Wikipedia Disclaimers Mobile view

Comparison of web conferencing software

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The relevance of particular information in (or previously in) this article or section is disputed.The information may have been removed or included by an editor as a result. Please see discussion on the talk page considering whether its inclusion is warranted. (November 2008)

This page is a comparison of web conferencing software available for various platforms.

Comparison chart

Program License SimultaneousUser Capacity

LinuxMacOSX

MicrosoftWindows

AudioSupport

VideoQuality

VideoSupport

ChatSupport

DesktopSharingSupport

UploadPPT

UploadPDF

Co-browsing

MobileDevice

Support

Break-Out

Sessions

SecurityAccess

Encryptedcommunication

Hostmeeting

fromMobile

Attendmeeting

fromMobile

Adobe Acrobat Connect Proprietary 1-500 ✓ ✓ ✓ ✓ [1] VGA ✓ ✓ ✓ [2] ✓ ✓ ✓[3] ✓[4] ✓ ✓ ✓ ✓ iOS, Droidand RIM

Banckle OnlineMeeting

Proprietary 1-200 ✓ ✓ ✓ ✓ HD ✓ ✓ ✓ ✓ ✓ ? Coming Soon ✓ ✓ ✓

BigBlueButton LGPL, GPL 1-80[5] ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ X ✓[6] X X X ? ?

BuddyMeeting Proprietary Up to 10 ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ X X X X X

Cisco Unified MeetingPlace

Proprietary 1-500 ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ ? ? ✓ ✓ X X ✓

Citrix GotoMeeting Proprietary 15 (25) X ✓ ✓ ✓ VGA, HD[7] ✓ ✓ ✓ X X X ✓ X ✓ ✓ X ✓

eLecta Live for WebConferencing andOnline Meetings

ProprietaryConference Capcityof 15, 25, 50, 100and 200 seats

✓ ✓ ✓ ✓ QVGA ✓ ✓ ✓ ✓ ✓ ✓

Recordingsavailable on

all mobiledevices

✓ ✓ ✓

Elluminate nowBlackboard Collaborate

Proprietary 2 - ? ✓ ✓ ✓ ✓ [1] QVGA ✓ ✓ ✓ ✓ ✓ ✓[8]

✓ RecordingsComing

Soon-LiveSessions

✓ ✓ ✓

FastViewer Proprietary 1-1000 ✓[9] ✓ ✓ ✓ VGA, HQ,HD

✓ ✓ ✓ ✓[10] ✓[11] ✓ ✓[12] ✓ ✓ ✓

Fuze Meeting Proprietary 100+ Partial[13] ✓ ✓ ✓ HD,QVGA ✓ ✓ ✓ ✓ ✓ ✓ ✓ [14] X ✓ ✓ ✓ ✓Genesys MeetingCenter

Proprietary 125+ X X ✓ ✓ VGA ✓ ✓ ✓ ✓ X ✓ ✓ ✓ X X ? ?

Glance Proprietary 100 ✓ ✓ ✓ X X X ✓ ? ? ? ? ? X X X ? ?

GoMeetNow Proprietary 1-100 X ✓ ✓ ✓ VGA ✓ ✓ ✓ X X X ✓ X ✓ ✓IBM Lotus Sametime Proprietary ¿? ✓ ✓ ✓ ✓ VGA,HQ ✓ ✓ ✓ ✓ ✓ ? ? ? ✓ X ? ?

IBM Lotus SametimeUnyte

Proprietary ¿? ✓ ✓ ✓ ✓ VGA,HQ ✓ ✓ ✓ ✓ X ? ? ? ✓ X ? ?

ICU Live! Proprietary 36 concurrent users X X ✓ ✓ VGA,HQ ✓ ✓ ✓ ✓ ✓ ✓ X ✓ ✓ ✓

iLinc Proprietary Up to 1,000 X ✓ ✓ ✓VGA, HQ,

SXGA(1280x1024)

Unlimitedfeeds ✓ ✓ ✓ ✓ ✓ Coming Soon ✓ ✓ ✓

LiveOn Proprietary Up to 1,000 X X ✓ ✓VGA, HQ,

HD(1280x720)

✓ ✓ ✓ ✓ ✓ ✓ Coming Soon ✓ ✓ ✓

MegaMeeting.com Proprietary 250+ ✓ ✓ ✓ ✓ VGA,HQ,HD 16 Feeds ✓ ✓ ✓ ✓ ✓ Coming Soon X ✓ ✓

Meetecho GPL +Proprietary

200+ ✓ ✓ ✓ ✓ QVGA,VGA[15] ✓ ✓ ✓ ✓ ✓ ✓ ✓ ? ✓ X ✓ ✓

Microsoft Live Meeting Proprietary ¿? ✓ ✓ ✓ ✓ VGA,HQ ✓ ✓ ✓ ✓ ✓ ? ? ? ✓ ✓ ? ?

Nefsis Proprietary 2-500 X X ✓ ✓ VGA,HQ,HD ✓ ✓ ✓ ✓ ✓ ✓ X X ✓ ✓ ? ?

Netviewer Proprietary 1-100 X X ✓ ✓ VGA ✓ ✓ ✓ ? ? ? X ? ✓ X ? ?

omNovia WebConference

Proprietary 2-5,000 ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ ✓ ? ? X X ? ?

Openmeetings EPL 1-25 ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ ✓ ? ? X X ? ?

Saba Meeting, SabaWebinar, SabaClassroom

Proprietary 1-3000 ✓ ✓ ✓ ✓ VGA,HD ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

PharMethodPharmaCAST

Proprietary 1-unlimited X ✓ ✓ ✓ VGA, HD ✓ ✓ X ✓ X X announced ✓ ✓ X

RHUB Proprietary 1-2000 X ✓ ✓ ✓ VGA ✓ ✓ ✓ X X X ✓ X ✓ ✓SaasBoard Proprietary 1-100 ✓ ✓ ✓ ✓ VGA,HD ✓ ✓ ✓ ✓ ✓ ? ? ✓ ✓ ✓SabaCentra,SabaMeeting,SabaWebinar,SabaClassroom

Proprietary 1-3000 ✓ ✓ ✓ ✓ [16] VGA,HD ✓ ✓ ✓ ✓ ✓ ✓ ✓ [17] ✓ ✓ ✓

Spreed Proprietary 1-1000 ✓ ✓ ✓ ✓ VGA,HD ✓ ✓ ✓ ✓ ✓ X ✓ X ✓ ✓TeamHangout Proprietary ¿? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ? ? ? ✓ ✓ ✓TeamViewer Proprietary 1-25 ✓ ✓ ✓ X VGA ✓ ✓ ✓ ✓[18] ✓[19] ✓ ✓ X ✓ ✓ ? ?

Teleskill Live Proprietary 1-5000 ✓ ✓ ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Teletaleem Proprietary ¿? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ? ? ✓ ✓ ✓

Tokbox GPL +Proprietary[20] 20-25 X ✓ ✓ ✓ VGA ✓ ✓ X X X ? ? ? X X ? ?

Ubipitch Proprietary 250 ✓ ✓ ✓ ✓ VGA ✓ ✓ X ✓ ✓ X X ✓ ✓ X

VenueGen Proprietary 1-500 X X ✓ ✓ [1] VGA ✓ ✓ ✓ [2] ✓ ✓ ✓[3] X X X X ? ?

WebEx Proprietary 1-3000 ✓ ✓ ✓ ✓ VGA,HQ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ X ✓WebHuddle GPL ? ✓ ✓ ✓ ✓ X ✓ ✓ ✓ X ? ? ? X X X

WebTrain Proprietary 200 X X ✓ ✓ VGA ✓ ✓ ✓ ✓ ✓ ✓ ? ✓ ✓ ✓ ? ?

WizIQ Proprietary Up to 1,999 ✓ ✓ ✓ ✓ QVGA,PAL ✓ ✓ ✓ ✓ ✓ X ✓ ✓ xy X ? ?

Yuuguu Proprietary 1 - 30 ✓ ✓ ✓ X X X ✓ ✓ X X X X ✓ ? ✓ X ✓Zoho Proprietary ¿? ✓ ✓ ✓ X X ✓ ✓ ✓ ✓ ? ? ? ✓ ✓ ✓ ? ?

Program License CapacityLinux

MacOS X

MicrosoftWindows

AudioSupport Video

QualityVideo

SupportChat

Support

DesktopSharingSupport

UploadPPT

UploadPDF

Co-browsing

MobileDevice

Support

Break-OutSessions

SecurityAccess

Encryptedcommunication

Hostmeeting

fromMobile

Attendmeeting

fromMobile

Skype is used as a free conference software.

TerminologyIn the table above, the following terminology is intended to be used to describe some important features:

Audio Support: the remote control software transfers audio signals across the network and plays the audio through the speakers attached to the local computer. For example, music playback software normally sends audio signals to the locally-attached speakers, via some sound controllerhardware. If the remote control software package supports audio transfer, the playback software can run on the remote computer, while the music can be heard from the local computer, as though the software were running locally.Co-Browsing: the navigation of the Web by several people accessing the same web pages at the same time. When session leader clicks on a link, all other users are transferred to the new page. Co-browsers should support multiple frames and support embedded multimedia (e.g., if a pagecontains a video player, the session leader may commence synchronized playback for all users. Passing URLs via other tools such as a chat or phone and entering them into browser by each user is not considered co-browsing.File Transfer: the software allows the user to transfer files between the local and remote computers, from within the client program's user interface.Unified Communications: Unified communications (UC) is the integration of real-time communication services such as instant messaging (chat), presence information, telephony (including IP telephony), video conferencing, data sharing (including web connected electronic whiteboards akaIWB's or Interactive White Boards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax).

References1. ^ a b c Supports two-way teleconference integration2. ^ a b Linux users may only view another user's desktop3. ^ a b Yes, but only via a screen-sharing "pod" with control permissions granted4. ^ iPhone, iPad, and Android (as of version 8 )5. ^ Dixon, Fred. "Audio stress Test: Results - BigBlueButton-dev" . Retrieved 6 June 2012.6. ^ Android client now available on Android Marketplace (see announcement )7. ^ Hd Faces Update (see webconferencing comparison )8. ^ Individualized video playback, page scrolling and authentication9. ^ viewer only

10. ^ any upload possible11. ^ any upload possible12. ^ also native iPhone and iPad Clients13. ^ http://support.fuzemeeting.com/entries/20160311-is-fuze-meeting-supported-on-linux14. ^ Blackberry, iPhone, iPad, Android Phone, Android Tablet15. ^ Up to 16 mixed video flows16. ^ HD VoIP and integrated teleconference17. ^ also native iPhone and iPad Clients18. ^ any upload possible19. ^ any upload possible20. ^ supports an "OpenAPI" but the core app is provided as a closed software as a service

Categories: Web conferencing Software comparisons Social software Unified communications

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Adobe Connect

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FuzeBox

Live Meeting

Saba Meeting

Key Take-Away's - Cannot compete feature to feature, should focus on complete solution (GoToproducts,Podio)

GoToMeeting Homepage Redesign / Discovery


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SWOTanalysis(alternatelySLOTanalysis)isastrategic planning method used to evaluate the Strengths,Weaknesses/Limitations,Opportunities,and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique iscreditedtoAlbertHumphrey,wholedaconventionattheStanfordResearchInstitute(nowSRIInternational)inthe1960sand1970susingdatafromFortune500companies.

Internalfactors–Thestrengthsandweaknessesinternal to the organization.

Externalfactors–Theopportunitiesandthreatspresented by the external environment to the organization.

*** Wikipedia


- Largest perceived threat is our sales model does not include freemium so head to head competition is not really an option

- The strengths and opportunities outweigh the threats and weaknesses.

- We need to mindful and realistic about available resources, timeline and when considering possible solutions.

- What possible solution has the best ROI

Strengths

Opportunity

Weakness

Threats

S

O

W

T

Helpful to achieving the objective

Harmful to achieving the objective

Inte

rnal

ori

gin

(attrib

utesoftheorganization)

Ext

ern

al o

rig

in(attrib

utesoftheorganization)

Bettercustomerexperience*

-Targetedcontent(host,attendeevsprospect)

- Location specific content

- Rotating Banner

- AddHTML5Trends:

- Responsive design

- Page animation

- Device neutral

- Sticky header

- Exposed footer

- Easier to navigate through

- Improved user experience

- Delight, Engage customers

- Simplifytrial,Oneclicktrial(Googlewallet,Paypal...)

- CMS

- Improve customer engagement and loyalty (update/redesign)

- Refreshlookandfeelofsite(update/redesign)

- Increaseretention*(update/redesign)

- Increasesalesfunnel(update/redesign)

- Gainmarketshare(update/redesign)

- Becomemarketleader(update/redesign)

- ImprovenonbuySEO(update/redesign)

- Ignite our brand

- Brand loyalist to Brand advocates

- Increase brand recognition, brand loyalty, buzz

- To play up our already established brand preference

- Competitors: WebEx, Join.Me, Avaya,

Sales Crunch, FuzeBox, Intercall,

AnyMeeting,TeamViewer,

Adobe Connect.

- More Content rich competitor sites

- Nofreemiumoption(redesign)

- Unfamiliar to returning customers

(update/redesign)LearningCurve

- Riskofdecreasingsalesfunnel(click

throughortrials)(update/redesign)

- Can no longer compete on a feature to feature

- Lack of resources to provide rich content

- Rushed implementation of solution

- Loose track to re-design objective

- No CMS

- Strategic long term content plan

- Fear of changing message

- Fear of taking risk


GoToMeetingHomepageRedesign/Discovery/SWOT Analysis

Technology


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Targeting Content: Cookies will be used as part of a strategic plan to improve the visitor experience by providing them with an engaging and delightful experience.

Device + User Group = Experience

User Centric Design:Gearing content to a particular audience encourages those users to effectively process the information, heightens persuasion, and increases the potential to predict what the users want (but didn’t know they needed). The effort required of user-centric product descriptions demands that we understand how certain descriptors, contexts and inclusions of details affect the target user, and that we then put our discoveries into action.

Responsive Web Design:The approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

HTML5:Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices (web browsers, parsers, etc.).

Robust Search:Google API or other 3rd party tool.

Smart Navigation: Simple easy to use scalable navigational structure that allows for adding new links; ensuring that the site architecture does not have hidden pages.

Strategic SEO:1. Dynamic content: twitter feed, ever changing, video (Include video more prominent positive effect if you embed video for example from YouTube, view counts count towards positive SEO)

2. Increase Social interaction (building community will lead to improved SEO ranking).

3. Social accessibility: FB, Google +, Twitter, App ratings

Social API:Used to increase social interaction and build a sense of community.

- Facebook- Twitter- Yelp- Pinterest- Blog

Rich Media:- Bright Cove

- YouTube

- Video

- Product Tour

Bubble Up Content:Surfing targeted content that users will not easily find as well deep linking into engaging lower traffic content within the website.

Key proposed technologies for new site.


GoToMeetingHomepageRedesign/Discovery/Technologies

Content Strategy


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Attract- Campaigns

- Landing pages

- Banners

- Word of mouth

- PR

- Out of home

- Social

- Contest

- Meetings (Attendee)

- Commercials

- Cross Sell (podio, G2 products, Citrix)

- E-mail direct

- Brand Connection

Resonate- Emotional connection

- Engaging content

- Community Focus

- Flex work lifestyle

- Photography

- Our Story

- Flex work lifestyle

- Photography

- Our Story

- Brand Connection

- Video

Consider- Overview Video

- Social

- Direct Marketing

- Blog posts

- Product tour

- Key benefits

- Live demo

- Live chat

- 3rd party validation

- Case Studies

- Consumer reviews

- Brand Connection

Decide- Pricing

- Brand Value

- Features

- Reviews

- Trial flow

- Overview video

- Copy writing

- Brand Connection

Use- FAQ

- How To’s

- Onboarding

- Features

- Brand Connection

Inspire- New ways to use

- Brand Connection

- Likes

- Blog posts

- Targeted content

Social- Share

- Tweet

- Likes

- Blog posts

- Contest

- Community

- Viral

Customerlifecycle/ContentType’s

Targeted content based on visitors current position in the customer life-cycle. Copy should have consistent branded tone/voice, be concise and helpful.

Prospect & Current consumers Prospect & Current consumersProspect Current


GoToMeetingHomepageRedesign/Discovery/Content Strategies

Thank You


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