Gorilla System Messages

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Overview of the letters, scripts and emails developed by Bill Good Marketing for Financial Advisors

Transcript of Gorilla System Messages

  • 1. BILL GOOD MARKETING
    How a coordinated series of Letters and Emails create and sustain Top of the Mind Awareness

2. Bill Good Marketing Messages
Build relationships
Create goodwill
Build a trusted Financial Advisor identity
Increase referrals
Educate clients
Bring in new business
Improve client retention
3. Client Education Letters
Anniversary Letters
Condolence Letters
Pre-Retirement Letters
Over 2800 Letters and Emails
Birthday Letters
Get Well Letters
Holiday Letters
Seminar Invitations
4. Build Relationships by Participating in Family Celebrations and Events
Birthdays
Awards
Anniversaries
Deaths
Births
Holidays
Graduations
5. Birthday Letters
6. Condolence Letters (Even forPets)
Dear Juan,
I am so sorry to hear about the loss of your dog and I wanted to extend my deepest condolences to you. I want to share with you a poem written by Jenny Good.
For My Friend
I wish you well
Wherever you go
May there be holes to dig
And Frisbees to throw
7. Holiday Letters

  • Christmas

8. Memorial Day 9. July 4 10. Thanksgiving 11. Many more