Googleness
-
Upload
bradford-davey -
Category
Technology
-
view
2.958 -
download
0
description
Transcript of Googleness
![Page 1: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/1.jpg)
Knowing Your Googleness
![Page 2: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/2.jpg)
Improving your Google ranking is called…
Search Engine Optimization (SEO)
![Page 3: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/3.jpg)
How is your rank determined
No one knows…
PR(U) = (1-d) + d * sumV(PR(V)/N(V))
*V=someone else’s link to you…
![Page 4: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/4.jpg)
Someone’s link to you is like a vote of confidence telling others your cool!
So, LINK! GET LINKED! LINK, LINK, LINK!
![Page 5: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/5.jpg)
So, what to do?
Start by using Google Toolbar and Google Analytics
![Page 6: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/6.jpg)
Being Out There Counts!Boosting Backlinking
• Be part of your community
• Participate• Publish articles• Join online forums• Submit to search
engines• Write a newsletter• Blog and link often
• Write on others blogs and link back
• Tweet and insert links• Use Facebook• Offer RSS• Get noticed and get
linked• Give away content
![Page 7: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/7.jpg)
Your Webpage and You
Technical things
![Page 8: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/8.jpg)
What would you search for to find your site?
What key words would you use?
![Page 9: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/9.jpg)
Some Key Ideas
• Single subject pages• Consistent tagging• Strong first 200 words –
key word density• Name every page• Develop a sitemap
• Alt tag your images• Heading section should
include meta tags• Use spell check• Update often• Make your site useful
![Page 10: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/10.jpg)
Linking key ideas
• Link, link, link (to and from)• Use inside linking• Crosslink• Include outbound links to high quality sites
(NASA.gov)• Update often (news feeds, blog links, add
content)
![Page 11: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/11.jpg)
Alternatives
Consider Google Adwords
![Page 12: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/12.jpg)
Resources
• http://www.ssw.com.au/ssw/standards/rules/rulestobettergooglerankings.aspx
• http://www.thesitewizard.com/archive/google.shtml
• http://web.archive.org/web/20040721055917/http://www7.scu.edu.au/programme/fullpaeers/1921/com1921.htm
• http://stason.org/articles/money/seo/google/12_things_to_do_to_improve_your_site_google_page_rank.html
• http://www.googleguide.com/improving_pagerank.html
• http://wolfram.org/writing/howto/3.html
![Page 13: Googleness](https://reader036.fdocuments.in/reader036/viewer/2022081821/547cd638b4af9f036b8b4686/html5/thumbnails/13.jpg)