Google+ Your Brand

24
Google+ Your Brand Why do you need another social network?
  • date post

    19-Oct-2014
  • Category

    Business

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This is a presentation I gave at the Art Institute of Nashville as part of a guest lecture for an Internet Marketing class. The presentation introduces people to the basic steps in getting started with Google+ and how to manage their brand's page.

Transcript of Google+ Your Brand

Page 1: Google+ Your Brand

Google+ Your BrandWhy do you need another social network?

Page 2: Google+ Your Brand

Who I Am

Peter G McDermott

● Nobody ● Some guy on the Internet

● "I am not your guru." -John Fanavans

Page 3: Google+ Your Brand

Why am I here?

I took a chance.

Page 4: Google+ Your Brand

What I have learned.

- First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"

Page 5: Google+ Your Brand

What you need to know.

Marketing is going social.

Search is going social.

Page 6: Google+ Your Brand

So What is Google+?

Social Network Discovery Network Content Sharing Conversation

Page 7: Google+ Your Brand

How to get started.

Page 8: Google+ Your Brand

Step 1: Create an account.

Page 9: Google+ Your Brand

Step 2: Create your Profile

Page 10: Google+ Your Brand

Step 3: Start sharing.

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Step 4: Engage & Interact

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Step 5: Manage your Circles

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Start hanging out.

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Ready to build your page?

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Pages are like profiles.

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+1 For All and All for +1!

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+1: How it works.

Your followers see your +1's & shares.

You +1 or share.

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+1: What it means.

SPYW

Search Plus Your World

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Search Plus Your World

Your photos, your friends, your stuff…

"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search."

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How to get +1's

Outside of Google+ Add +1 Button to Website Include +1 Button with all Content Include +1 in E-Mail Marketing Encourage users to share on Google+

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How to get bigger & better.

- Try new things. - Learn from others' mistakes. - Be bold. - Be authentic. - Network.

Page 22: Google+ Your Brand

How to find me + more.

Google me!

Page 23: Google+ Your Brand

Me In Social Media

Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott

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Questions?