Google Organic CTR Study 2014
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Transcript of Google Organic CTR Study 2014
GOOGLE ORGANIC CTR STUDY2014
GOOD OLD DAYS
# 1
# 2
THEN THIS
HAPPENED
# 1
# 2
THEN THERE
WERE ADS# 1
TEXT WAS NOT
ENOUGH
# 1
LOCAL RESULTS
# 1
INSTANTANSWERS
MOREINSTANT
ANSWERS
THE RULESHAVE
CHANGED
of SERPs have just 10 blue links(no news, local, videos, images, knowledge graph, paid inclusion)17%
83% of SERPs have some kind of rich information
THE REALITY IN 2014
THE CTR STUDY
LARGE DATA SET
465.000KEYWORDS
5.000WEBSITES
CTR FOR DESKTOP SEARCHES
ORGANIC CTR DISTRIBUTION
31.24%
14.04%
9.85%6.97% 5.50% 3.73% 3.99%
67.6% 1 to 5
3.73% 6 to 10
ORGANIC CTR DISTRIBUTION
31.24%
14.04%
9.85%6.97% 5.50% 3.73% 3.99%
71.33% 1st Page
3.99% 2nd Page
1.60% 3rd Page
DESKTOP VS MOBILE
HOW ADS AFFECT CTR
ADS VS. ORGANIC RESULTS
LOCATION OF ADS
NUMBER OF ADS
BRANDED vs.
UNBRANDED
BRANDED vs. UNBRANDED
SEARCH INTENT
SEARCH INTENT
TYPES OF SEARCH INTENT
LONG TAIL
CTR FOR LONG TAIL
CTR FOR LONG TAIL IN US
Traffic = Search Volume * CTR
http://advancedwebranking.com/ctrstudy/
Thank you!http://bit.ly/ctrstudy2014
[email protected] • @philippetrescu