The future of Google…and why it’s no longer

a search company

But that’s not the whole picture

Warning!

Data

I HAS CONSPRCY THERY

Where might Google get this data?

$8 TO $10 BILLIONBY 2022

$60+ MILLION

$1 BILLION FOR180 SATELLITES

80%of websites use Google Analytics

8.8.8.8Google DNS service

GOOGLE EXPLORES

A UNIFIED CMS AND

PUBLISHER AD

PLATFORM

DOMAINS SURVEYS DRIVE

$966 MILLION

$500 MILLION

$3.2 BILLION

$555 MILLION

What couldpull this datatogether?

$400 MILLION

What is Googletrying to achieve?

“My vision when we started Google 15 years ago was that eventually you wouldn’t have a search query at all. You’d just have information come to you as you need it”Sergei Brin, Google

GOOGLE’S NEW

DIRECTOR OFENGINEERING,

RAY KURZWEIL,

IS BUILDING YOUR

‘CYBERNETIC FRIEND’

Google is no longer asearch company

Google is a data platform

“Any sufficiently advanced technology is indistinguishable from magic.”Arthur C. Clarke

Why?

Google was a technology company funded by advertising.

Now it’s an advertising company that uses technology.

$%!?What about clients?

&£#@What about our jobs?

Web search

Web search

Contextual search

Search plus Your World

Google needs to understand rather than index

Structured data

$30+ MILLION

Predictions

Content is kingContext

Rise in businesses based on Google data

Foster brand loyalty

Google knows more about your customers than you do

$16,711,000,000plus…

ProjectLoon Domains

It’s alreadyhappened

Thank you…

www.crafted.co.uk | hello@crafted.co.uk

London Office: Pill Box, 115 Coventry Road, London E2 6GG. Tel. +44 (0) 20 3393 3852

Ipswich Studio: 32 Fore Street, Ipswich IP4 1JU. Tel. +44 (0) 1473 213222