Google Marketing
Transcript of Google Marketing
Steps in an SEO campaign include:
Website analysis XML Sitemap Keyword
Research
Site Structure Creation Linkbuilding Content
Creation
Updating with Google Algorithm
Changes
Google Adwords allow clients to:
Use targeted keywords
Place ads near relevant
search results
Target local audiences
Use mobile ads
Access real-time updates
Ways to improve rankings and local traffic:
Optimizing content for local name
Individual location pages
Listings on Google Maps
Search apps like Yelp
Multiple listings in business
directories
Options for customer reviews
Things that determine a website’s mobile-friendliness:
Mobile-friendly tagsSoftware
compatibility with mobile devices
Ready to read text without zooming in
Easy to click links with proper spacing
Google Marketing by Webimax
Learn more about Google Marketing by Webimax. Through Local SEO, digital ads and converting your site to being mobile adaptive, your site will be more ready to start rising in Google.