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Google Tools for NonprofitsTina Arnoldi

Google Analytics & AdWords Qualified

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org

tina@coastalcommunityfoundation.org

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Let’s talk about….• Google Sites• Google Voice• Google Docs• Google Analytics• Google AdWords• Gmail

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Sites.Google.com

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Google.com/Voice

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Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)

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Google DocsOverwhelming, right?

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Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search

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Google Docs

Add your comments to a document.

Not a fan of “track changes” in Microsoft Word?

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Google Docs• You can also use Docs to collect survey data (forms)

• Different types of questions• Notification rules• Edit confirmation

• See www.tinaarnoldi.com for a short ‘how-to’ tutorial

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Google Docs• … and the results are dropped into a form.• Summarize data• Revision history• Share with other users• Export• Do a test (make sure you have the right question type)

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Google Analytics

Is anyone visiting your web-site?

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Google Analytics• Dashboard– Info at a glance

• Annotation– Noteworthy event

• Bounce rate– Site vs. Blog

• New Visits– Attracting new

people– Vs. visitors

• % Change – What happened?

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Google Analytics

Your goal is an action you want your web-visitors to take:

• Visit volunteer page• Donate• Sign up for an event• Go to social media

profile• Download an application

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Google AdWords

You can drive even more traffic

with Google AdWords.

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Google AdWords for Nonprofitskeyword search: “donate nonprofits”

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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad

– 10 – 30 keywords (avoid duplication across ads)

– Ad group• Ad• Ad

– 10 – 30 keywords

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Google AdWords

Nonprofit ad group

• Ad • Ad• Ad

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Google AdWords for Nonprofits

KeywordsBroad foundation • Community foundation

• Foundation building

“phrase” “community Foundation”

• Coastal Community Foundation• Community Foundation donations

[exact] [community foundation]

• Community Foundation

-negative Community foundation –California

• Will exclude results for Coastal Community Foundation in California

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Volunteer Resources

The Analysis Exchangewww.webanalyticsdemystified.com

Media Causewww.mediacause.org

Palmetto Technology Hubwww.PalmettoTechnologyHub.org

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Upcoming Events

scpath.eventbrite.com

• Socializing & Skill sharing• Computer security & your nonprofit

Charleston AMA Marketing Bootcamp

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Google Tools for NonprofitsTina Arnoldi

Google Analytics & AdWords Qualified

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org

tina@coastalcommunityfoundation.org