Google for Nonprofits(An Outsider’s Perspective)

Tina ArnoldiCoastal Community Foundation

I’m easy to findThe Day Job

• tina@coastalcommunityfoundation.org• 793-6036

The Evening Job• tina@360internetstrategy.com• 410-9320• Blog with helpful tips

OnlineTwitter: TinaArnoldiLinkedIn: TinaArnoldiSlideshare: TinaArnoldiYouTube: TinaArnoldi

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Let’s talk about….• Google Sites• Google Docs• Google Analytics• Google AdWords• Google Accounts

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Sites.Google.com

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Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)

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Google Forms

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Google Spreadsheet

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Google Analytics

• Dashboard– Info at a glance

• Annotation– Noteworthy event

• Bounce rate– Site vs. Blog

• New Visits– Attracting new

people– Vs. visitors

• % Change – What happened?

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Problems• High bounce rate on everything

• Lots of visits to volunteer sign up or donation page, but no new volunteers and no donations

• (not set)• Direct: no links, types URL• Paid: AdWords not tied to Analytics

• (not provided)• User is logged into their Google account

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Google AdWords for Nonprofitskeyword search: “donate nonprofits”

Google AdWords

• What I like…– Bid increased to $2

• What I don’t like….– Only one domain per nonprofit

Google AdWords

• A daily budget set to $330 USD, which is equivalent to about $10,000 per month

• A maximum cost-per-click (CPC) limit of $2.00 USD• Only run keyword-targeted campaigns• Only appear on Google.com• Only run text ads• Run for as long as the organization remains actively

engaged with their Grants AdWords account

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AdWords

KeywordsBroad foundation • Community foundation

• Foundation building

“phrase” “community Foundation”

• Coastal Community Foundation• Community Foundation donations

[exact] [community foundation]

• Community Foundation

-negative Community foundation –California

• Will exclude results for Coastal Community Foundation in California

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AdWords• Campaign (geographic area)

– Ad group (specific service/product)• Ad• Ad

– 10 – 30 keywords (avoid duplication across ads)

– Ad group• Ad• Ad

– 10 – 30 keywords

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AdWords

• Campaign – Charleston– Ad group - Volunteering

• After-school• Saturday opportunities

– 10 – 30 keywords (avoid duplication across ads)

– Ad group - Events• Quarterly picnic• Monday groups

– 10 – 30 keywords

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Google Accounts

• A Google account is any email address connected to Google service, such as blogger or shared docs. It does not have to be a gmail address. It is simply an account with a password that you select. This will allow you to access Google resources such as shared documents.

• If you are invited to share resources, you must use the email address where you received the invitation to set up your account. If you prefer to use a separate email address, you must ask the person who invited you to share their content to your other email address.

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Google Accounts

• If you are not sure whether you have a Google account tied to your email address, try the below.

• Go to https://accounts.google.com and you’ll see the next screen.

• Below the sign in button, click “can’t access your account?”

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Google Accounts

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Google Accounts

• Choose the option “I don’t know my password”, enter your email address, and continue. If you already have a Google account tied to the email address where you received the invitation, you will receive a password reminder in your inbox so you can reset your password and you can stop here.

• If you do not have a Google account with the email address where you received the invitation, you’ll see the message “No account found with that email address” and will need to go to the next step.

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Google Accounts

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Google Accounts

If you don’t have an account with the email address where you received the invitation, you’ll need to create a new Google account. (Note: A new account is not a new email address.)

To create your account, go to https://accounts.google.com/SignUp and select “I prefer to use my current email address”

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Google Accounts

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Google AccountsEnter your existing email address in the “Your current email address” box and continue to fill out the rest of the box. Once that’s done, you can then connect to shared resources using the email address where you received the invitation

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Wrapping Up

• Consider using sites as an internal website for boards or committees

• At the very least, share docs/drive with remote groups

• Install analytics. It’s not retroactive• Sign up for an AdWords account.• Tell everyone you finally understand Google

accounts…

I’m easy to findThe Day Job

• tina@coastalcommunityfoundation.org• 793-6036

The Evening Job• tina@360internetstrategy.com• 410-9320• Blog with helpful tips

OnlineTwitter: TinaArnoldiLinkedIn: TinaArnoldiSlideshare: TinaArnoldiYouTube: TinaArnoldi

The Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com