Google Business Overviewat a glance

@MertGirayILHAN

⧏ just in seven slides ⧐

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1

1995 Founders Larry Page and Sergey Brin met at Stanford

1998 Google Inc. was born

1998 The first “Google doodle”

2000 The introduction of AdWords, “do-it-yourself ads”

2004 Launch of Gmail, “speedy search & huge storage”

2004 Google IPO took place on Wall Street

Source: Google

Brief history of Google (1/2)

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2

2005 Launched Google Maps and Google Earth

2006 Acquired YouTube, “online video sharing site”

2007 Announced Android, “an open platform for mobile devices”

2008 Launched Google Chrome, “an open source browser”

2011 Larry Page took up the CEO title again, from Eric Schmidt

2011 Introduction of Google+, “real-life sharing to the web”

Source: Google

Brief history of Google (2/2)

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3

Web Mobile Media GeoWeb SearchSearch billions of web pages

MobileGet Google products on your mobile phone

YoutubeWatch upload and share videos

MapsView maps and directions

Google ChromeA browser for speed, simplicity and security

Maps for MobileView maps, your location and get directions on your phone

BooksSearch the full text of books

PanoramioExplore and share photos of the world

ToolbarAdd a search box to your browser

Search for MobileSearch Google wherever you are

Image SearchSearch for images on the web

NewsSearch thousands of news stories

PicasaFind, edit and share your photos

Source: Google

Google products (1/2)

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4

Home & Office Social Search InnovationDriveCreate, share and keep all your stuff in one place

BloggerShare your life online with a blog - it’s quick, easy and free

Blog SearchFind blogs on your favorite topics

CodeDeveloper tools, APIs and resources

GmailFast, searchable email with less spam

GroupsCreate mailing lists and discussion groups

ScholarSearch scholarly papers

CalendarOrganize your schedule and share events with friends

OrkutMeet new people and stay in touch with friends

AlertsGet email updates on the topics of your choice

TalkIM and call your friends through your computer

TrendsExplore past and present search trends

TranslateInstantly translate text, web pages and files between 50 languages

Source: Google

Google products (2/2)

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5

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

0.8

0.7

0.4

0.40.4

0.40.3

0.30.3

0.30.30.3

1.5

1.80.8

3.4

3.132.92.92.6

2.52.42.52.22.12

8.67.77.57.37.36.76.25.95.74.84.54.4

Google.comNetworkMotora MobileOther

2010 2011 2012

0%

100%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2010 2011 2012

Google quarterly revenues (billion $) Breakdown (%)

Avg yearly growth (2010-12)

47%N/A19%27%

Source: Google Investor Relations

Ad revenue

Ad revenues constitute vast majority of total revenues

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6

2008 2009 2010 2011 2012

0.972

0.522

0.2430.120.079

2008 2009 2010 2011 2012

4.994.98

6.326.467.21

2008 2009 2010 2011 2012

5.09

3.71

1.97

0.780.27

2008 2009 2010 2011 2012

49.96

37.86

29.1223.3321.63

Google revenues (bn $)2012 revenues (billion $)

Google

Facebook

Yahoo

Linkedin 0.97

4.99

5.09

49.96

2008 2009 2010 2011 2012

Facebook revenues (bn $) Yahoo revenues (bn $) Linkedin revenues (bn $)

37% 41%EBITDA MARGIN

2008 2009 2010 2011 2012

59%56%

23%

2008 2009 2010 2011 2012

40% 37% 32%

19% 19% 24% 30% 29%

2008 2009 2010 2011 2012

14%13%

Source: The Wall Street Journal - Market Watch www.seven-slides.com

7

2012 Google Play vs iOS App Store revenues (approximate indexed data)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Google Play iOS App Store

Source: App Annie Intelligence (approximate indexed data)

Google Play RevenueMonthly Average Growth

%17

iOS App Store RevenueMonthly Average Growth

%5

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@MertGirayILHAN

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