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Using Google tools to manageyour music and your brand online

Dec, 2010

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The history

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Business challenges are changing

Information overload Volume of information is increasing radically Sort, file, and find is a broken paradigm

Collaboration is central Work with distributed teams Connect with external partners

Access anywhere Proliferation of smart phones Struggles with VPNs

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Google Apps Suite

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Google Apps Suite, its Cloud Computing

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Google Apps: tools for today's user

Gmail Huge inbox with search: keep and find everything.

Talk IM and VC as easy as email.

Groups Let users easily create, work in teams, interact with fans

CalendarMake sharing calendars and schedules easy.

Docs Makes collaborating as easy as creating

Sites Allows you to manage your own sites.

Video Unlock the power of video to interact with fans

Postini Security and compliance solutions.

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Gmail is the best email experience for businesses

Anytime, anywhere accessWeb access online or offline,plus Outlook, BlackBerry andother mobile platform supportMore efficient messagingIndustry-leading spam blocking,

Google-powered search, andautomatic message threading

More useful information25 GB storage lets users keepwhat's important. IM, voice andvideo chat in real-time from thebrowser inbox.

Bring the power of the web to your business email experience.

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Google Profiles

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Google Calendar - Effective Meetings

PrepAdd a meeting, invite contactsBook shared resourcesInvites received, RSVPs sentCo-create an agendaReceive an SMS or Email reminder

Meetingo 1:1 voice or video chato Take meeting notes live, in the

agenda, Co-edit a spreadsheeto tentatively plan for another event

Post-Meetingo Follow up with action items to all ownerso Share doc to other relevant groupso Host document on Google Site

Agenda

Attendance

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Google Alerts

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Google Adwords

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Opportunities

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AdWords can pay for itself

KES 15,000 initial investment in AdWords

Shs 20 CPC 750 clicks

Average profit per sale = Shs 400

10% conversion rate = 75 sales

15k investment returns 30k in profit

Reinvest profits, increase budget