Robert HancockVP of SalesMobileSmith

July 22, 2013

From Event Apps – to Engagement Apps

Creating a Portfolio of Event Apps that Drive ROI Year-Round

Need to create unique, powerful apps for multiple events, but at low cost?

Want to decentralize app creation in your organization, but keep consistent branding?

Want your apps to outlast the single event and drive engagement year-round?

Think Outside the Booth!

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With MobileSmith, You Can:

Create exciting, customized mobile apps designed to maximize engagement and ROI

Rapidly prototype and deploy for iPhone, Android, and iPad – no coding!

Send apps over-the-air or submit directly to Apple and Android app stores

Unlimited potential for app reuse and reinvention at low flat cost

Your event app becomes an ‘anchor’ on users’ mobile devices for year-round engagement 3

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• An enterprise-class cloud platform for rapid development and deployment of custom native apps deliverable across iPhone, Android, and iPad

What is MobileSmith:

• A secure cloud-based application management back-office supporting real-time messaging and content updates

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MobileSmith Event Apps

• Agenda by room • Interactive room/venue

map• Agenda by day• Personalize your agenda

• Photo profiles of speakers, contest winners, etc.

• Tap to email; tap to call• Profile/contact

exchange

Interactive Event Agenda

Participant Profiles

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User-Driven Content

Interactive Photo Galleries:

• Take photos, upload to gallery

• Upload and submit for approval

• Approve and publish from MobileSmith CMS in real time

• Add geo tags and time stamps

• Comment, share, exchange

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Customized Engagement Strategies

Communicate in Real Time

• Push messages• Schedule notifications• Instantly update content

from the MobileSmith CMS

Drive Engagement

• Hook to Twitter, FaceBook, YouTube, RSS

• Create hash tag campaigns• Favorites & bookmarks• Rewards points• Gamification without limits!

• Publish articles, lists, galleries, maps, video

• Enable search & filtering• “Carousel view”• In-app video playback

Publish Rich Content

Worldwide Convention 2013

Rapid Prototyping & Review

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• “Build for testing” on

M obileSm ith for iPhone, Android , or iPad

• Send the prototype over-the-a ir to yourself or your colleagues

• Review ; change design or layout; rebuild ; test again!

• Refine the U I/UX at m in im um cost

• Want to re invent your app com pletely? No problem !

• “Build for testing” on MobileSmith for iPhone, Android, or iPad

• Send the prototype over-the-air to yourself or your colleagues

• Review; change design or layout; rebuild; test again!

• Refine the UI/UX at minimum cost

• Want to reinvent your app completely? No problem!

Review prototypes on your device:

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From Events to Multifaceted Engagement

• One-time use case• Limited functionality• Deleted after event• No changes are possible• No further engagement

Event Apps:

Engagement Apps:

• Long-term use• No limits on

functionality• Becomes an “anchor”

on your users’ devices• Unlimited reinvention• Year-round

engagement

Case Study: DigitalNow-2013

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• Tradeshow event app

• Developed custom in 2 weeks

• Dynamically managed throughoutthe event via MobileSmith CMS

• 400+ downloads and 2500+ sessions in 2 days

• Client can keep using the app to push content and drive engagement

• Tradeshow event app

• Developed custom in 2 weeks

• Dynamically managed throughoutthe event via MobileSmith CMS

• 400+ downloads and 2500+ sessions in 2 days

• Client can keep using the app to push content and drive engagement

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MobileSmith Platform FunctionalityDesign Customized Apps

Develop Natively for iPad

Build, Distribute, Version

Powerful CMS on the Cloud

Your App Forge on the Cloud:

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• Built-in design best practices for each OS: save up to 70% of time at mockup and prototype

• Need to reinvent your app fast? No problem – and no additional cost!

• Streamlined Enterprise App Versioning• Training and Support center in the platform• Enterprise-class security and scalable infrastructure• Role-based platform access permissions• Secure integration with your data sources

• Create dozens of CUSTOM, native apps at the cost of one

: Where We Fit

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Pure Custom App Development• The most expensive option• Requires development team• High long-term costs• Long development cycle• Limited creative input from

stakeholders

Template Based App• Pre-set functionality and

branding• Limited flexibility within template• No continued creativity• Lowest common denominator

MobileSmith• You own the entire process from

start to finish• Rapid prototyping &

development• Robust app versioning and CMS• Creativity without limits!• Minimal long-term cost