Google Analytics Reports
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Transcript of Google Analytics Reports
WebsitePerformanceReport
2,728 -27.35%
1,982SESSIONS
1,859 -27.81%
1,342NEWUSERS
68.15 -0.65%
67.71%NEWSESSIONS
40.69 -5.26%
38.55BOUNCERATE(%)
00:02:51 3.00%
00:02:57AVGSESSIONDURATION(SECONDS)
822 -18.98%
666ORGANICSEARCHES
%
%
%
%
VisitorSessions
Sessions
Sessions PastSessions
1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug
2.May 4.May 6.May 8.May 10.May 12.May 14.May 16.May 18.May 20.May 22.May 24.May 26.May 28.May 30.May1.Jun
0
100
200
300
PageViews
PageViews
UniquePageViews
PageViews UniquePageViews
1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug0
500
1000
1500
0
200
400
600
SessionDuration
AvgSessionDuration(Seconds)
Bouncerate(%)
AvgSessionDuration(Seconds) Bouncerate(%)
1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug0
100
200
300
0
25
50
75
OrganicSessions
Sessions Organicsearches
1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug0
100
200
TrafficSources
Sessions
Sessions PastSessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
Sessions
organic
Aug01'15-Aug24'15 848
Aug01'14-Aug24'14 872
%change -2.75%
cpc
Aug01'15-Aug24'15 539
Aug01'14-Aug24'14 0
%change 100.00%
(none)
Aug01'15-Aug24'15 418
Aug01'14-Aug24'14 285
%change 46.67%
referral
Aug01'15-Aug24'15 177
Aug01'14-Aug24'14 199
%change -11.06%
TrafficSources-YearonYear
Sessions
Sessions PastSessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
TrafficSources/Mediums
Users NewUsers Bouncerate(%) AvgSessionDuration(Seconds)
google/organic 600 494 24.00 00:03:55
google/cpc 455 428 58.63 00:01:16
(direct)/(none) 339 312 41.15 00:02:15
bing/organic 41 30 18.37 00:03:22
techcrunch.com/referral 23 23 15.38 00:03:13
entrepreneur.com/referral 20 16 34.78 00:02:24
yahoo/organic 17 13 42.86 00:01:21
www.inc.com/referral 12 9 21.43 00:02:19
UserBrowsers
Users
Users
InternetExplorer Chrome Safari Firefox AndroidBrowser Edge0
250
500
750
UsersDevices-YearonYear
Users Bouncerate(%) AvgTimeonPage(Seconds) ExitRate
desktop
Aug01'15-Aug24'15 1,105 32.82 00:00:44 17.38
Aug01'14-Aug24'14 750 28.87 00:00:55 17.02
%change 47.33% 13.68% -20.00% 0.36%
mobile
Aug01'15-Aug24'15 219 57.51 00:00:32 32.00
Aug01'14-Aug24'14 81 42.22 00:00:23 22.84
%change 170.37% 36.22% 39.00% 9.16%
tablet
Aug01'15-Aug24'15 163 54.76 00:00:28 27.13
Aug01'14-Aug24'14 80 40.52 00:00:57 24.84
%change 103.75% 35.14% -51.00% 2.29%
TrafficSourcebyCity
Users NewUsers AvgSessionDuration(Seconds) Bouncerate(%) PageViews
London
Aug01'15-Aug24'15 495 441 00:03:37 40.15 4,206
Aug01'14-Aug24'14 254 211 00:05:08 32.73 2,851
%change 94.88% 109.00% -30.00% 22.67% 47.53%
LosAngeles
Aug01'15-Aug24'15 271 249 00:02:00 43.34 1,478
Aug01'14-Aug24'14 105 95 00:03:53 23.62 1,056
%change 158.10% 162.11% -49.00% 83.49% 39.96%
SanFrancisco
Aug01'15-Aug24'15 259 231 00:02:10 38.05 1,353
Aug01'14-Aug24'14 175 151 00:03:46 25.76 1,434
%change 48.00% 52.98% -43.00% 47.71% -5.65%
Seattle
Aug01'15-Aug24'15 91 82 00:03:00 32.73 678
Aug01'14-Aug24'14 84 78 00:03:17 23.76 630
%change 8.33% 5.13% -9.00% 37.75% 7.62%
Perth
Aug01'15-Aug24'15 88 79 00:02:12 35.24 587
Aug01'14-Aug24'14 34 29 00:02:48 9.76 215
%change 158.82% 172.41% -22.00% 261.07% 173.02%
Johannesburg
Aug01'15-Aug24'15 27 24 00:01:19 37.93 101
Aug01'14-Aug24'14 0 0 0 0.00 0
%change 100.00% 100.00% 100.00% 100.00% 100.00%
TrafficSourcebyCountry
Users NewUsers AvgSessionDuration(Seconds) Bouncerate(%) PageViews
UnitedStates
Aug01'15-Aug24'15 1,406 1,264 00:02:58 38.24 10,000
Aug01'14-Aug24'14 759 655 00:04:27 27.27 7,166
%change 85.24% 92.98% -34.00% 40.23% 39.55%
UnitedKingdom
Aug01'15-Aug24'15 15 15 00:01:24 26.67 33
Aug01'14-Aug24'14 15 15 00:01:31 33.33 46
%change 0.00% 0.00% -8.00% -19.98% -28.26%
Australia
Aug01'15-Aug24'15 14 13 00:03:39 26.67 67
Aug01'14-Aug24'14 32 31 00:02:12 57.58 111
%change -56.25% -58.06% 65.00% -53.68% -39.64%
NewZealand
Aug01'15-Aug24'15 6 5 00:04:28 66.67 29
Aug01'14-Aug24'14 0 0 0 0.00 0
%change 100.00% 100.00% 100.00% 100.00% 100.00%
Canada
Aug01'15-Aug24'15 4 4 00:00:45 50.00 18
Aug01'14-Aug24'14 0 0 0 0.00 0
%change 100.00% 100.00% 100.00% 100.00% 100.00%
SouthAfrica
Aug01'15-Aug24'15 3 3 00:00:17 25.00 9
Aug01'14-Aug24'14 0 0 0 0.00 0
%change 100.00% 100.00% 100.00% 100.00% 100.00%
TopLandingPages
Sessions NewUsers %NewSessions Bouncerate(%) PageViews/Session AvgSessionDuration(Seconds) Organicsearches
/index.php 932 578 62.02 29.72 6 00:04:03 481
/products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59
/products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3
/products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0
/products/index.php 49 25 51.02 12.24 6 00:03:51 28
/products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1
/products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0
/products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1
/products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0
/products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0
/products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0
/products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0
/catalogue.php 19 7 36.84 57.89 3 00:00:50 9
/products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2
/products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9
/products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1
/products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0
/contact/index.php 13 9 69.23 30.77 2 00:01:33 10
/products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0
/products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0
SearchQueries
Users Organicsearches Bouncerate(%) PageViews AvgSessionDuration(Seconds) TotalSessionDuration
DVDPlayers 1,051 666 31.05 8,564 00:03:34 14:04:53
BlurayPlayers 1 0 45.71 162 00:06:20 03:42:06
3DTVs 7 0 42.86 56 00:03:58 00:27:46
Microwave 6 0 50.00 20 00:00:15 00:01:33
LEDTVs 5 0 16.67 25 00:02:32 00:15:15
Refrigerator 3 0 75.00 6 00:00:04 00:00:16
CoffeeMaker 4 0 50.00 7 00:00:31 00:02:04
AirWash 4 0 100.00 4 00:00:00 00:00:00
LEDlamps 4 0 75.00 8 00:00:26 00:01:44
Vacuumcleaner 1 0 75.00 11 00:01:01 00:04:06
CampaignPerformance
1443
1443
539
539
(notset) FeltonIndustries-SearchNetwork
Sessions NewUsers %NewSessions Bouncerate(%) PageViews/Session AvgSessionDuration(Seconds) Organicsearches
BigElectronics 1,443 914 63.34 31.05 5 00:03:34 666
BigElectronics-SearchNetwork 539 428 79.41 58.63 3 00:01:16 0
PageFlow
Recommendations
1. a
2. b
3. c
4. d
5. e