Google Analytics Reports

11

Transcript of Google Analytics Reports

Page 1: Google Analytics Reports
Page 2: Google Analytics Reports

WebsitePerformanceReport

2,728 -27.35%

1,982SESSIONS

1,859 -27.81%

1,342NEWUSERS

68.15 -0.65%

67.71%NEWSESSIONS

40.69 -5.26%

38.55BOUNCERATE(%)

00:02:51 3.00%

00:02:57AVGSESSIONDURATION(SECONDS)

822 -18.98%

666ORGANICSEARCHES

%

%

%

%

VisitorSessions

Sessions

Sessions PastSessions

1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug

2.May 4.May 6.May 8.May 10.May 12.May 14.May 16.May 18.May 20.May 22.May 24.May 26.May 28.May 30.May1.Jun

0

100

200

300

PageViews

PageViews

UniquePageViews

PageViews UniquePageViews

1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug0

500

1000

1500

0

200

400

600

Page 3: Google Analytics Reports

SessionDuration

AvgSessionDuration(Seconds)

Bouncerate(%)

AvgSessionDuration(Seconds) Bouncerate(%)

1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug0

100

200

300

0

25

50

75

OrganicSessions

Sessions Organicsearches

1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug0

100

200

Page 4: Google Analytics Reports

TrafficSources

Sessions

Sessions PastSessions

organic cpc (none) referral

organic cpc (none) referral

0

500

1000

Sessions

organic

Aug01'15-Aug24'15 848

Aug01'14-Aug24'14 872

%change -2.75%

cpc

Aug01'15-Aug24'15 539

Aug01'14-Aug24'14 0

%change 100.00%

(none)

Aug01'15-Aug24'15 418

Aug01'14-Aug24'14 285

%change 46.67%

referral

Aug01'15-Aug24'15 177

Aug01'14-Aug24'14 199

%change -11.06%

Page 5: Google Analytics Reports

TrafficSources-YearonYear

Sessions

Sessions PastSessions

organic cpc (none) referral

organic cpc (none) referral

0

500

1000

TrafficSources/Mediums

Users NewUsers Bouncerate(%) AvgSessionDuration(Seconds)

google/organic 600 494 24.00 00:03:55

google/cpc 455 428 58.63 00:01:16

(direct)/(none) 339 312 41.15 00:02:15

bing/organic 41 30 18.37 00:03:22

techcrunch.com/referral 23 23 15.38 00:03:13

entrepreneur.com/referral 20 16 34.78 00:02:24

yahoo/organic 17 13 42.86 00:01:21

www.inc.com/referral 12 9 21.43 00:02:19

Page 6: Google Analytics Reports

UserBrowsers

Users

Users

InternetExplorer Chrome Safari Firefox AndroidBrowser Edge0

250

500

750

UsersDevices-YearonYear

Users Bouncerate(%) AvgTimeonPage(Seconds) ExitRate

desktop

Aug01'15-Aug24'15 1,105 32.82 00:00:44 17.38

Aug01'14-Aug24'14 750 28.87 00:00:55 17.02

%change 47.33% 13.68% -20.00% 0.36%

mobile

Aug01'15-Aug24'15 219 57.51 00:00:32 32.00

Aug01'14-Aug24'14 81 42.22 00:00:23 22.84

%change 170.37% 36.22% 39.00% 9.16%

tablet

Aug01'15-Aug24'15 163 54.76 00:00:28 27.13

Aug01'14-Aug24'14 80 40.52 00:00:57 24.84

%change 103.75% 35.14% -51.00% 2.29%

Page 7: Google Analytics Reports

TrafficSourcebyCity

Users NewUsers AvgSessionDuration(Seconds) Bouncerate(%) PageViews

London

Aug01'15-Aug24'15 495 441 00:03:37 40.15 4,206

Aug01'14-Aug24'14 254 211 00:05:08 32.73 2,851

%change 94.88% 109.00% -30.00% 22.67% 47.53%

LosAngeles

Aug01'15-Aug24'15 271 249 00:02:00 43.34 1,478

Aug01'14-Aug24'14 105 95 00:03:53 23.62 1,056

%change 158.10% 162.11% -49.00% 83.49% 39.96%

SanFrancisco

Aug01'15-Aug24'15 259 231 00:02:10 38.05 1,353

Aug01'14-Aug24'14 175 151 00:03:46 25.76 1,434

%change 48.00% 52.98% -43.00% 47.71% -5.65%

Seattle

Aug01'15-Aug24'15 91 82 00:03:00 32.73 678

Aug01'14-Aug24'14 84 78 00:03:17 23.76 630

%change 8.33% 5.13% -9.00% 37.75% 7.62%

Perth

Aug01'15-Aug24'15 88 79 00:02:12 35.24 587

Aug01'14-Aug24'14 34 29 00:02:48 9.76 215

%change 158.82% 172.41% -22.00% 261.07% 173.02%

Johannesburg

Aug01'15-Aug24'15 27 24 00:01:19 37.93 101

Aug01'14-Aug24'14 0 0 0 0.00 0

%change 100.00% 100.00% 100.00% 100.00% 100.00%

Page 8: Google Analytics Reports

TrafficSourcebyCountry

Users NewUsers AvgSessionDuration(Seconds) Bouncerate(%) PageViews

UnitedStates

Aug01'15-Aug24'15 1,406 1,264 00:02:58 38.24 10,000

Aug01'14-Aug24'14 759 655 00:04:27 27.27 7,166

%change 85.24% 92.98% -34.00% 40.23% 39.55%

UnitedKingdom

Aug01'15-Aug24'15 15 15 00:01:24 26.67 33

Aug01'14-Aug24'14 15 15 00:01:31 33.33 46

%change 0.00% 0.00% -8.00% -19.98% -28.26%

Australia

Aug01'15-Aug24'15 14 13 00:03:39 26.67 67

Aug01'14-Aug24'14 32 31 00:02:12 57.58 111

%change -56.25% -58.06% 65.00% -53.68% -39.64%

NewZealand

Aug01'15-Aug24'15 6 5 00:04:28 66.67 29

Aug01'14-Aug24'14 0 0 0 0.00 0

%change 100.00% 100.00% 100.00% 100.00% 100.00%

Canada

Aug01'15-Aug24'15 4 4 00:00:45 50.00 18

Aug01'14-Aug24'14 0 0 0 0.00 0

%change 100.00% 100.00% 100.00% 100.00% 100.00%

SouthAfrica

Aug01'15-Aug24'15 3 3 00:00:17 25.00 9

Aug01'14-Aug24'14 0 0 0 0.00 0

%change 100.00% 100.00% 100.00% 100.00% 100.00%

Page 9: Google Analytics Reports

TopLandingPages

Sessions NewUsers %NewSessions Bouncerate(%) PageViews/Session AvgSessionDuration(Seconds) Organicsearches

/index.php 932 578 62.02 29.72 6 00:04:03 481

/products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59

/products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3

/products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0

/products/index.php 49 25 51.02 12.24 6 00:03:51 28

/products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1

/products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0

/products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1

/products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0

/products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0

/products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0

/products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0

/catalogue.php 19 7 36.84 57.89 3 00:00:50 9

/products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2

/products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9

/products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1

/products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0

/contact/index.php 13 9 69.23 30.77 2 00:01:33 10

/products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0

/products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0

Page 10: Google Analytics Reports

SearchQueries

Users Organicsearches Bouncerate(%) PageViews AvgSessionDuration(Seconds) TotalSessionDuration

DVDPlayers 1,051 666 31.05 8,564 00:03:34 14:04:53

BlurayPlayers 1 0 45.71 162 00:06:20 03:42:06

3DTVs 7 0 42.86 56 00:03:58 00:27:46

Microwave 6 0 50.00 20 00:00:15 00:01:33

LEDTVs 5 0 16.67 25 00:02:32 00:15:15

Refrigerator 3 0 75.00 6 00:00:04 00:00:16

CoffeeMaker 4 0 50.00 7 00:00:31 00:02:04

AirWash 4 0 100.00 4 00:00:00 00:00:00

LEDlamps 4 0 75.00 8 00:00:26 00:01:44

Vacuumcleaner 1 0 75.00 11 00:01:01 00:04:06

CampaignPerformance

1443

1443

539

539

(notset) FeltonIndustries-SearchNetwork

Sessions NewUsers %NewSessions Bouncerate(%) PageViews/Session AvgSessionDuration(Seconds) Organicsearches

BigElectronics 1,443 914 63.34 31.05 5 00:03:34 666

BigElectronics-SearchNetwork 539 428 79.41 58.63 3 00:01:16 0

Page 11: Google Analytics Reports

PageFlow

Recommendations

1. a

2. b

3. c

4. d

5. e