Advanced Google Analytics - Custom Dimensions, Filters & Content Groupings
8 actionable custom google analytics reports
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8 Actionable Custom Google Analytics
Reports
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What are Custom Reports?
A custom report is a report that you create by picking the dimensions (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) and decide how they should be displayed.
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Dimensions vs. Metrics
Dimensions are the kinds of things you would see in the rows of Analytics Reports
Metrics, on the other hand, are the numbers that usually populate those rows.
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How do I start creating them?
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Report #1Revenue by Time of Day
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Report #1Revenue by Time of Day
How can you use this information for your benefit????
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Report #2New vs. Returning Visitors
Flat Table – Great for printing, allows you to compare two dimensions side by side
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Report #2New vs. Returning Visitors
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Report #3Long Tail Keywords
First Step – Create an Custom Segment
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Report #3Long Tail Keywords
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Report #3Long Tail Keywords
^\s*[^\s]+(\s+[^\s]+){4,}\s*
http://blog.vkistudios.com/index.cfm/2010/12/22/SEO-Analytics--Regular-Expressions-Filters-and-Phrase-Based-SEO
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Report #3Long Tail Keywords
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Report #3Long Tail Keywords
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Report #3Long Tail Keywords
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Report #4Google vs Bing PPCStep 1: Tag the Destination URLS within AdCenter
Campaign Source –Used to identify search engine, newsletter, etc. {Bing}Campaign Medium –Identifies medium like email or cost per click. {CPC or PPC}Campaign Term - Used in paid search to identified the keyword {keyword}Campaign Content- Used to differentiate ads or links {adgroup}Campaign Name – Identifies the strategic campaign {campaign}
http://www.mywebsite.com/landingpage.html?utm_source=bing&utm_medium=cpc&utm_term={keyword}&utm_content={adgroup}&utm_campaign={campaign}
URL Builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
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Report #4Google vs Bing PPC
Step 2: Create an advanced segment that looks like the following:
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Report #4Google vs Bing PPC
Step 3: Start Creating the Custom Report
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Report #4Google vs Bing PPCStep 4: Select the Custom Segment
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Report #4Google vs Bing PPC
Step 4: Hard Work Pays Off! Enjoy.
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Report #5Top Converting Landing
Pages
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Report #5Top Converting Landing
Pages
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Report #6Mobile Phone Bounce
Rate
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Report #6Mobile Phone Bounce Rate
Desktop/Laptop Devices 31.0%iPhone Devices 44.74%
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Report #7Shopping Feed Comparison
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Report #8Comprehensive Day by Day
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Report #8Comprehensive Day by Day
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• Revenue by Time of Day• New vs. Returning Visitors• Long Tail Keywords• Google vs Bing PPC• Top Converting Landing Pages• Mobile Phone Bounce Rate• Shopping Feed Comparison• Comprehensive Day by Day
Recap