Google Analytics - Features, Benefits & Advantages - for Beginners
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Transcript of Google Analytics - Features, Benefits & Advantages - for Beginners
GOOGLE ANALYTICS
ADVANTAGES.
55% of the 10,000 Most Popular sites use Google Analytics
Source: http://techcrunch.com/2012/04/12/google-analytics-officially-at-10m/
Easy to integrate with your website
Why Google Analytics is Popular?
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Easy to read reports
Numerous benefits & advantages
This deck discusses some of them
• Uncover channels that trigger visitors to your website
• Visits from search engines (just like Google, Bing or Yahoo
– Search traffic)
• Visits that come from other websites (Referral traffic)
• Users directly typing in your website URL in their browsers
(Direct traffic)
• Visits from affiliates, ads etc., (Campaigns)
VISITOR SOURCES
Learn more about
various traffic Types &
Sources; Click here
• Discover a broad range of visitor activity in your website that
are easy to understand and act upon
• Some of the metrics include:
• Pageviews
• Time spent on site
• Entry and Exit paths
• Bounce rate
VISITOR ACTIVITY
Learn Basic Google
Analytics Reports &
Metrics; Click here
• Uncover geographies at city level, from where your website
receive visitors – be it New York, Coimbatore or Sydney
• Check if you reach the ‘right’ audience and ‘right’ geography
VISITOR LOCATION
• Measure macro events that contribute to your business
• Examples:
• Measuring the number of brochure downloads
• Tracking the number of contact form submissions
• Defining and Measure goals is SUPER-IMPORTANT for
B2B websites
TRACK YOUR WEBSITE GOALS
• Measure the sales you receive from your website
• You will be able to track the following details that are highly
important for your business:
• Sources that trigger ‘converting’ visits
• Number of conversions (transactions)
• Average Order Value
• Products that sell
MEASURE SALES
• Identify LIVE, real-time numbers through Google Analytics:
• Number of visitors
• Visitor locations
• Sources of visits
• Pages they are in NOW
• Have some fun
REAL-TIME METRICS
• Decide if you want to create a dedicated mobile app with
some help from Google Analytics
• Learn Number of Visitors from Mobile, Device they use and
the Mobile Platform (Android, iOS etc.,)
MOBILE VISITS
• Standard reports in Google Analytics are adequate for a
typical SMB website
• Advanced reports can be configured which will allow you to
see needles in hay stack.
• Google Analytics is highly configurable
CUSTOM REPORTS
• No further explanation .
FREE OF COST
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