Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.
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Transcript of Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.
![Page 1: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/1.jpg)
good things happen
iLOTTERY ONE YEAR LATER
![Page 2: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/2.jpg)
iLOTTERY LAUNCHAUGUST2014
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iLO
TTER
Y SA
LES
SALES
COMPARISON IN MILLIONS
$126
$108
$59$56
$120
iLO
TTER
Y SA
LES
![Page 4: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/4.jpg)
8%OF RETAIL
SALES
iLOTTERY
R E T A I L
AS A PERCENTVS RETAIL
![Page 5: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/5.jpg)
R E T A I LR E T A I L
10%
5%R E T A I L
good things happen
![Page 6: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/6.jpg)
good things
happen$10 MILLION
SCHOOL AID FUND
REVENUE
CONTRIBUTIONSTO GOOD CAUSES
![Page 7: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/7.jpg)
BRAND NEW
PLAYERS36%
![Page 8: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/8.jpg)
YOUNGER PLAYERS
1/3 BETWEEN
18-35
![Page 9: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/9.jpg)
MICHIGAN iLOTTERY ATTRACTS
YOUNGERPLAYERSGAMES PLAYED
72,000,000
![Page 10: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/10.jpg)
RISE OF
MOBILE
PLAYERS
53%
41%SALES
![Page 11: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/11.jpg)
RUNNING THE BUSINESS
gamesuser experience
payments
marketing analysi
s
![Page 12: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/12.jpg)
GAMES
![Page 13: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/13.jpg)
CHANNEL OF PLAY
![Page 14: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/14.jpg)
single channel
multichannel
5-10X
![Page 15: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/15.jpg)
USER EXPERIENCE
maximize
![Page 16: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/16.jpg)
Jun-10Jul-1
0
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11Jul-1
1
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12Jul-1
2
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13Jul-1
3
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14Jul-1
4
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15Jul-1
5
Aug-15 -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Mobile App Launch
Mobile Site Launch
iLottery Launch
online visitor traffic – 5 years
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BAtesting
play online
try it free
![Page 18: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/18.jpg)
PAYMENTS
ALLOF THE ABOVE
STRATEGY
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Credit Cards46%
Debit Cards22%
Game Card14%
ACH11%
Neteller8%
SHAREOF PAYMENTS
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innovative payments
used exclusively by 20% of players
![Page 21: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/21.jpg)
MARKETING
player funnel
![Page 22: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/22.jpg)
acquisition sources
paid search
display databaseonlinegame card
direct mail
1% 3%28%
7%
38%
![Page 23: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/23.jpg)
E-COMMERCE VALUE OF DATABASE
64% DEPOSITORS
$86.4MILLION IN
SALES
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ANALYSIS
![Page 25: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/25.jpg)
games
retention
payments
site traffic & advertising
![Page 26: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/26.jpg)
4 PM5 PM6 PM7 PM8 PM9 PM10PM11PM
PEAK
PEAK
PEAK
PEAKPEAK
5 TIMES
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![Page 28: Good things happen iLOTTERY ONE YEAR LATER. iLOTTERY LAUNCH AUGUST 2014.](https://reader038.fdocuments.in/reader038/viewer/2022110213/56649e745503460f94b75758/html5/thumbnails/28.jpg)
SCOTT BOWEN
DANNY BOGUS
questions?thanks