MAKING CREATIVITY

HAPPEN FLANDERS DISTRICT OF CREATIVITY

CARLO VUIJLSTEKE @CVUIJLST ACTION CREATIVITY CONFERENCE

WARSAW, POLAND, DEC 15, 2012

BACK IN 2004...

Strength= Creativity

Innovation driven economy

Pro

sper

ity

per

cap

ita

Productivity driven economy

Strength= Efficiency

Factor driven economy

Strength= Low cost

China & India

Flanders

Finland?

NEW ANSWERS?

FROM ONE WAY OF INNOVATION...

New product Science/Technology

Science Technology

Society Market

Creativity Creative

Industries

TO MORE WAYS OF INNOVATION

SOME EXAMPLES OF CREATIVE INNOVATION

NEW IDEAS...

...NEW APPROACHES

NEW TECHNIQUES

...NEW WAYS OF

MARKETING

ECONOMIC IMPACT OF THE CREATIVE

INDUSTRIES IN FLANDERS

121.800 PEOPLE WORKING IN

THE CREATIVE INDUSTRIES

€ 7 billion ADDED VALUE OF

THE CREATIVE INDUSTRIES

OUR JOB...

MAKE ENTREPRENEURIAL FLANDERS MORE CREATIVE

MAKE CREATIVE FLANDERS MORE ENTREPRENEURIAL

OUR ACTIVITIES

Research Inspire Activate

SCIENTIFIC RESEARCH ON ENTREPRENEURIAL CREATIVITY

CREATIVE INSPIRATION

CREATIVE TOOLS

DISTRICTS OF CREATIVITY NETWORK

THE CREATIVE INDUSTRIES IN FLANDERS?

Definition?

Flanders DC-Knowledge Centre at the Antwerp Management School

Printed Media Gaming Fashion Music New media Performing Arts

Architecture Audiovisual Arts Visual Arts Communication & Advertising Cultural Heritage Design

Sub-Sectors

SOME EXAMPLES

Design: Extremis

TV: Benidorm Bastards TV: Benidorm Bastards

Music: Milow

Fashion: Dries Van Noten

Performing Arts: Stageco

International Acclaim

BUILDING A ROAD MAP

25 organisations 12 creative sectors

COMMON STRATEGY

PRIORITISED THEMES

CAPACITY BUILDING IN THE CREATIVE

INDUSTRIES

I-CREATIVE INTERNATIONAL MOBILITY PROJECT FOR YOUNG CREATIVES

I-CREATIVE 2012-2013

WORKSHOPS & BOOTCAMPS

LEARNED LESSONS

Things take time. Be realistic.

Do not under estimate the power of facts & figures

Invest in people, not in bricks

Network. Network. Network again.

Use a holistic approach

Carlo Vuijlsteke Project Manager carlo.vuijlsteke@flandersdc.be @cvuijlst

INTERESTED IN MORE? WWW.FLANDERSDC.BE

THANK YOU!