Good News Sandwich Slide

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A GOOD NEWS SANDWICH CONVEY CORE CONCEPT RESTATE CORE CONCEPT VALIDATION 3 reasons to believe Validate with: -“I” talk -Borrowed PE -Facts/ Stats Tell compelling stories... Communicat e to the gut, not the mind. 1 MIN. MAX 1 Graham Machacek & Assoc.

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Great communicators know how to deliver messages in "bites" of info called Core Concepts, broad brush-stroke messages encapsulating the essence of your organization (or pretty much anything of relevance to you). This slide spells it out. Email me if you would like more info. Visit http://grahammachacek.blogspot.com

Transcript of Good News Sandwich Slide

Page 1: Good News Sandwich Slide

A GOOD NEWS SANDWICHCONVEY CORE CONCEPT

RESTATE CORE CONCEPT

VALIDATION3 reasons to believe

Validate with:

-“I” talk

-Borrowed PE

-Facts/Stats

Tell compelling stories...

Communicate to the gut, not the mind.1 MIN.

MAX

1Graham Machacek & Assoc.

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