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White Rose Food’s highly successful Good Neighbor program (GNP) is now approaching its 9th year. As this program matures, we continue to develop and turn our focus to new areas. We began using the motto “Recognizing the Importance of Family & Neighborhood” back 2004, as we were just starting to steer all of our community marketing efforts into one formal program--the Good Neighbor program. Through the years, with the help of our vendors and customers, this effort has become a national corporate model, illustrating how to succesfully integrate the needs of the community with the resources of the private sector.

Transcript of Good Neighbor 2012

Page 1: Good Neighbor 2012

Good Neighbor 2012Buenos Vecinos

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Joseph FantozziPresident & COO

Dennis HickeySenior Vice President

Procurement, Merchandising & Marketing

Luis TejadaDirector of Business

Development and Marketing

Recognizing the Importance ofFamily & Neighborhood

Buenos VecinosGood Neighbor 2012

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White Rose Food’s highly successful Good Neighbor program (GNP) is now approaching its 9th year. As this program matures, we continue to develop and turn our focus to new areas. We began using the motto “Recognizing the Impor-tance of Family & Neighborhood” back 2004, as we were just starting to steer all of our community marketing efforts into one formal program--the Good Neighbor program. Through the years, with the help of our vendors and custom-ers, this effort has become a national corporate model, illustrating how to succesfully integrate the needs of the community with the resources of the private sector.

Since its inception, the GNP has partnered and developed a number of successful community programs that are the core of our effort. Reaching our Dreams honors and sponsors the academic achievements of thousands of NYC students. The program supports mentorship and leadership programs that motivate and inspire students to set goals and reinforces their belief in their ability to achieve. The health festivals, held throughout the year and in different locations, provide much-needed medical screenings to communities that lack such services.

At the same time, the Good Neighbor program continues to support existing foundations, providing additional support for their own local initiatives. We have been continuous sponsors of the Susan G. Komen Race for the Cure and have expanded our partnership with the Foundation Fighting Blindness’ Visionwalk, for example. Additionally, the GNP has aligned its efforts with those of many NYC agencies, such as the School Food Program, the Board of Health and the City Council.

Support for this program from our vendors and retail customers has been unwavering and increasing since its incep-tion. The focus on constantly developing and structuring community development programs, that tie in to vendor objectives, has been key to the vibrancy and relevance of the GNP.

Finally, we thank you, our sponsors, for your past support and for your continued involvement in the Good Neighbor program. As we continue to grow and introduce new programing, we hope to partner with you and become a foundation for your continued growth in the marketplace.

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“White Rose’s Good Neighbor program has reached out to address the needs of the Hispanic com-munity in the critical areas of education, healthcare and employment. We commend them for their commitment to assist Hispanics in achieving their goals of a American life”Neftali Medina, Met/Pioneer Store Owner

“The Good Neighbor program has allowed us as community members to assist and be sensitive to the needs of the families, children and the communities we serve. We are proud to be able to use our resources for the good of our neighborhoods!”National Grocers Association

“Best Target Marketing Campaign, Best in Class Nomination”Food Marketing Institute

“Since the Good Neighbor program’s inception in 2004, over 90% of the program sponsors have continued in their support of the program” Dennis Hickey, Senior Vice President, White Rose

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Good NeighborPartners

ReachingOurDreams

Our Good Neighbor partnerships represent the program’s commitment to reaching out to the communi-ties we serve. Partnering with these non-profit organizations which offer services related to providing health, wellness, education, and social programs, the Good Neighbor program has been able to reach tens of thousands neighbors in our community.

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Advertising & Media Support Programs

White Rose provides it’s member stores with full page ads in the Spanish language newspapers in New York City. Items featured in El Specialito newspapers are our Good Neighbor sponsor brands. Brands are promoted with the Good Neighbor logo along with our Good Neighbor events andprograms.

Newspaper Advertising

Our pioneersupermarkets.com and metfoods.com websites support all of our retail promotional activity. Our online circular (clickable / shopping list), along with our links to our Good Neighbor events and programs, increase customer usage.

Internet Advertising

White Rose produces and distributes over 1.4 million Met Foodmarkets and Pio-neer Supermarket circulars each week. As our primary method of advertising, the weekly circulars, provides a vehicle for advertising our weekly features. It also acts as a conduit to communicating our Good Neighbor messages, events and activities.Each week Good Neighbor sponsors brands that are advertised in our circulars. The ads are highlighted with the Good Neighbor logo, and are also promoted with the frequent public service announcements. The events, programs and PSA’s have added value to our circulars as to providing important messaging to our customers.

Weekly CircularsWhite Rose advertises in 10 Urban & Hispanic radios stations in New York City. The media reaches over 80% of the targeted market, with an average GRP of 435, reaching over 7.9 million per flight. As with our print media, Good Neighbor-sponsored brands are exclusively promoted.

Radio Advertising

Each week, Good Neighbor-sponsored products are promoted with the Good Neighbor logos on window and in aisle signage. Good Neighbor events and programs are also promoted throughout the year in all participating stores.

In-Store Advertising

DAIRY SPECIALS!Fruit Punch, Lemonade, 

Grape Punch, Berry Punch

Minute MaidDrinks

199128 oz. cntr. 15 oz. 

cntrs.

Low Fat or Non Fat

White RoseYogurt

5 $28 oz.cntrs.

Whole Milk or Part Skim

White RoseMozzarella2 $48 oz.pkgs.

Tangy Original or Smooth, 8 Pack

Sunny Delight2 $554 oz. pkgs.

White RoseBacon

2 $5Whole Milk or Part Skim 

White RoseRicotta

2 $4WITH COUPON INSIDE WITH COUPON INSIDE WITH COUPON INSIDE WITH COUPON INSIDE

Strawberry, Ice Tea, Fruit Punch, 8-10 PackSsips Drinks

19954-67.5 oz.

pkg.

FROZEN SPECIALS!

8-9 oz. pkgs.

Deluxe, Zesty 4 Cheese, Meatball

Celeste Pizza4 $5

Neopolitan, Cookies & Cream, Dulce De Leche

White RoseIce Cream2 $4 5.58 -6.6 oz. 

boxes56 oz. cntrs. 9-10 oz. pkg.

Chopped Spinach, French Beans, Corn Sweet Kernel

Birds EyeVegetables4 $5

Pizza Pepperoni,3 Cheese Broccoli,

Chicken Fajita, Philly Sub

Hot Pockets & Lean Pockets

2 $5

16 oz. pkgs.

Stouffer’sMac & Cheese2 $312 oz. 

pkgs.

White RoseProducts!

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Good Neighbor MagazineThe Good Neighbor Magazine is produced and distributed six times throughout the year. Each issue is created for a specific event or theme that is on our annual marketing calendar. Good Neighbor sponsors are able to place targeted advertise-ments, including manufacturers coupons, at no additional expense.

Over 1.2 million copies of the award-winning Good Neighbor Magazine are distributed annually at all Met Foodmarket and Pioneer Supermarkets

Black History MonthIn Store: Feb 01, 2012

Artwork Due: Jan 5, 2012In Store: April 05, 2012

Artwork Due: Mar 9, 2012In Store: June 01, 2012

Artwork Due: May 8, 2012In Store: Sept 13, 2012

Artwork Due: Aug 17, 2012In Store: Nov 01, 2012

Artwork Due: Oct 5, 2012In Store: Dec 07, 2012

Artwork Due: Nov 9, 2012

Cultural Traditions Health & Wellness Hispanic Heritage Home For The Holidays Holiday Traditions

We create a marketing tie-in for your national promotions, product launches or community support initiatives.

We offer additional sales and marketing opportu-nities for all of our Good Neighbor sponsors ineach Good Neighbor Magazine.

Buenos VecinosGood Neighbor 2009

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Marketing & EventCalendar for 2012

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Month Event Media

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Marketing & Event Calendar 2012 8

January Three Kings Holiday Circulars Newspapers Internet

February Black History Month Circulars Newspapers Internet

May

Good Neighbor Family Health Festival - Elizabeth Circulars Newspapers Internet

Good Neighbor Basketball Camp

Good Neighbor Vision Walk - NYC

Good Neighbor Vision Walk - Long Island

Circulars Newspapers InternetGood Neighbor Student Achievement Awards Circulars Newspapers Internet

March Good Neighbor Family Health FestivalWhite Rose Dinner Dance & GN Recognition EventGood Neighbor Recipe Swap Cookbook

Circulars Newspapers InternetCirculars Newspapers Internet

Circulars Newspapers InternetApril Good Neighbor Magazine - Cultural Traditions

June Good Neighbor Magazine - Health & Wellness

July

Good Neighbor Family Health Festival

Good Neighbor Youth League Baseball Opening

RadioRadio

Reaching Our Dreams Awards

Circulars Newspapers Internet

Radio

Circulars Newspapers Internet

August Good Neighbor Youth League Baseball TournamentRunyon Run - Yankee StadiumGood Neighbor Family Health Festival - Brooklyn

Circulars Newspapers InternetCirculars Newspapers Internet

September Good Neighbor Magazine - Hispanic Heritage Month

October Susan G. Komen For the Cure - Breast Cancer Month

December Good Neighbor Magazine - Holiday TraditionsNY Yankees Holiday Drive Promotion

November Good Neighbor Magazine - Home for the HolidaysNY Yankees Thanksgiving Donations

Good Neighbor Family Health Festival - Staten Island

Good Neighbor - Festival de la Familia - Queens Susan G. Komen For The Cure - Central Park

Circulars Newspapers Internet

Circulars Newspapers InternetCirculars Newspapers InternetCirculars Newspapers Internet

Circulars Newspapers InternetCirculars Newspapers Internet

CircularsCirculars

Newspapers InternetInternet

Radio

Radio

Good Neighbor Magazine - Black History Month Magazine

Magazine

Magazine

RadioMagazine

Magazine

MagazineMagazine

Circulars Newspapers Internet Magazine

MagazineMagazineMagazine

MagazineCirculars Newspapers Internet MagazineCirculars Newspapers Internet Magazine

Radio

Radio

Magazine

Magazine

Magazine Radio

Food Bank

Pitching for a Cure

Baseball Camps

Baseball Camps

Cook Off

Basketball Camps

Circulars Newspapers Internet Magazine

Circulars Newspapers Internet Magazine

Circulars Newspapers Internet Magazine

Circulars Newspapers Internet Magazine

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Three Kings Day(Día de los Reyes)

Event Date: January 06, 2012Advertising Week Of: Jan1-6th

is always celebrated 12 days after Christmas on January 06. Also known as the Epiphany. Three Kings Day (Día de los Reyes) is a Christian celebration that commemorates the Biblical story of the three kings who followed the star of Bethlehem to bring gifts to the Christ child. This religious holiday is widely celebrated in the Hispanic community. In the United States, Three Kings Day is popular on the East Coast, particularly in New York.

In Store POPAll stores will participate in a special color sign package recognizing the Three Kings Holiday.

InternetThe celebration of the Three Kings Holiday will be promoted on both MetFoods.com and PioneerSupermarkets.com as supported by our Good Neighbor sponsors.

Special ActivityAdditional in ad and in store promotional activity is available for our program partners for this marketing event.

Print Advertising - CircularsAs with the Christmas circular, special promotions are featured in our Three Kings Holiday circular. Informational banners are placed through out the circular informing our customers of the traditions and the history of this very religious holiday. All Good Neighbor sponsor’s brands/products will be recognized for supporting the holiday traditions.

Print Advertising - Hispanic NewspapersFull page color ads in both El Specialito and Hora Espana will feature Good Neighbor sponsor’s brands/products, recognizing the traditions of the holiday.

Event Marketing

January

We reserve the right to limit quantities. We gladly Accept USDA Food Stamps. Not responsible for typographical errors. Some items not available in all stores. Some pictures are for design purposes only, and do not necessarily represent items on sale.Tax applicable to full shelf price on coupon items. Prices effective Sunday, Dec 30, 2007 thru Saturday, Jan. 5, 2008. For The nearest Pioneer call (718) 665-4466. All Pioneer Stores are independently owned and operated.

lb.88¢White Rose

16 oz.

SourCream

White Rose8 oz.

CreamCheese

White Rose Squeeze

Tomato Ketchup

98 ¢Oscar Mayer

Bacon

298

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Parkay

188

24 oz.pl. btl.

270 oz.pkg.

1/2 gal.pl. btl.

128 oz.btls.

White RoseIced Tea, Citrus, Tropical or

Fruit Punch

88 ¢1/2 gal.cont.

each

41-48 oz.bowl

12-16 oz.pkg.

Regular or Scented, Ultra

White Rose Bleach

98¢

Original or Ultra

Palmolive Dish Liquid

98¢

96 oz.pl. btl.

Frozen Original, Homestyle, Blueberry

Eggo Wa�es

1989.9-12.3 oz.

pkg.

19.6 oz.pkg.

13-16 oz. pl. btl.

Variety Packs

Kool-Aid Jammers or Capri Sun Drinks

698

Red, Orange, Berry

Hawaiian Punch

3 498

lb.

Never From Concentrate

Tropicana Orange Juice

2981/2 gal.cont.

lb.

Marcal Sofpac Bundle

32 Pack Bath Tissue

5985376countpkg.

lb.10 oz.pkgs.

lb.

Chicken Noodle, Tomato

Campbell’s Soups

5 2 9810.75 oz.

cans

lb.

Kraft, Yellow or White,

American Singles

28816 oz.pkg.

lb.

Plus Deposit Sprite, Reg. or Diet

Coca Cola 1.5 Liter

98 ¢pl.btl.

Regular or Light,Custard, Sabor or Fruit

LaYogurt Yogurt

2 98 ¢6 oz.conts.

lb.

Nabisco

Ritz Crackers

2 39814-

16 oz.pkgs.

Reg., Red. Fat Light or Canola

Hellmann’s Mayonnaise

29930 oz.

jar

Plus Deposit Amstel Light or

Heineken 12 Pack

12 98

Frozen Wrapsand Entrees

South Beach

2988.3-

11.2 oz.pkg.

Frozen Yogurt,Regular or Light

Edy’s Ice Cream

29856 oz.cont.

15 oz.cans

Green Pigeon Peas

Goya Gandules

4 $3White Rose Reg. or Blends

Cranberry Cocktail

2981 gal.btl.

3.6-5.3 oz.pkg.

8 Pack or Giant

Nestle Candy

98¢

Frozen Golden, Vanilla,Chocolate, Coconut, Layer

Pepperidge Farm Cakes

298

12 oz.btls. orcans

White Rose

Apple Juice Cocktail

98 ¢

Plain or Seasoned

Progresso Bread Crumbs

98 ¢

White RoseOriginal or UnsaltedSaltine Crackers

98 ¢16 oz.pkg.

720 ct.pkg.

Paper Towels

Marcal 12 Pack

798

White Rose Frozen Corn, Peas or

Mixed Vegetables

3198

12 oz.pkgs.

Whole Grain or Regular 6 Pack

Thomas English Mu�ns

2 $37.2 oz.pkgs.

White Rose Dinner

Mac & Cheese

3 98¢

JOIN THE CELEBRATION!

“Best Wishes on Three Kings - On the 6th of January,We wish you the best - many, many little gifts

and God’s blessings. With the light that shines upon,you, the star of the manger, the Three Kings will

soon �nd the path to your house.”

CelebrateDia De Los Reyes!

Extra Large Green

Peppers

98 ¢

Crisp

Green Beans

98 ¢

8-10 lb. Avg., Western Grain Fed Whole

BonelessPork Loin

1 99lb.

5 lb. bag

Eastern Potatoes

2 298

California Cello

Lettuce

98 ¢

Sale Starts Sunday, Dec 30, 2007 thru Saturday, Jan. 5, 2008.

Regular, Masterblend, Light, French, Colombian Coffee

Maxwell House

249811-13oz. cans

Western Grain Fed

WholeFresh Ham

99 ¢lb.

Whole Grade A

PerdueChickens

79 ¢lb.

USDA Choice Beef Shoulder

London Broil

199lb.

lb.

lb.for

ea.

Western Grain Fed

Whole Pork Shoulder

89 ¢lb.

15 oz.cont.

12_30P1 V8R 12/20/07 11:12 AM Page 1

Department Savings!

Hormel PremiumDeli Ham$399French BrieCheese$698

Fresh BakedRoast Beef$798

Marval SkinlessTurkey$399

Boar’s HeadMaple Honey Ham$598

Boar’s HeadCombo$598

AVAILABLE ONLY IN STORES WITH SERVICE DELI DEPARTMENT

Farm Fr esh Pr oduce!LOW IN CALORIESCrispGreen Beans98¢SOURCE OF FIBERExtra LargeGreen Peppers98¢

CUT CORN, MIXED VEGS., P

CUT GREEN BEANS OR PEAS & CARROTSWhite RoseVegetables98¢

White RoseOrange Juice$1 98

White RoseIce Cream$1

Tide UltraDetergent$5 99

MarcalPaper Towels$8 99

ss e le n o

B

n i o L k r o P$1 9 9

CRISP & FRESHCaliforniaIceberg Lettuce98¢

NabiscoRitz Crackers2 $4

Dish Deterg

WHITE ROSEMacaroni & Cheese4 98 ¢

Celebrate Diade los Reyes!JANUARY 6, 2008(FAMILY PACK) GRADE APerdue SplitChicken Breasts99 ¢

Top RoundLondon Broil$1 99

White RoseSoda2 $2 08

MAPLE, LITE OR BUTTER FLAVORWhite RosePancake Syrup2 $2 08SELECTED FLAVORSWhite RoseCake Frosting2 $2 08

ALL PURPOSE OR UNBLEACHEDWhite RoseFlour2 $2 08

(LIMIT 4 OFFERS) MUST BUY 2White Rose CompletePancake & Waffle Mix2 $2 08

IN JUICEDelta Corned Beef2 $2 08

WHITE ROSETomato Sauce5 98 ¢

12-OZ. CANS OR BTLS.Heineken or Amstel Light$14 99

CliplessScan CouponItem

(LIMIT 4 OFFERS) REG. OR SELECTWhite RoseUltra Bleach98CliplessScan CouponItem

CliplessScan CouponItem

CliplessScan CouponItem

SELECTED VARIETIESWhite RoseBagels98¢

e l o h Ws m a H h s e r F9 9¢

U.S. #1 YellowOnions2 $208

h s e r Fr ed l u o h S k r o P

9 8¢

Good Neighbor's Reaching our Dreams

ReachingOurDreams The White Rose Good Neighbor program has the honor of sponsoring

the effort to support the academic achievements of thousands of NYC students over the past 20 years. The program began as an idea to promote the rewards of achieving academic excellence as well as leadership skills.

The program also proposed to reduce the drop out rate of the studentsin our community. By supporting the mentoring programs, the schools’ staff, the Good Neighbor program and our partner Save Latin America have been able to bring about the yearly “Reaching our Dreams” program, an effort that has gained much recognition in New York City.

Department Savings!

Hormel PremiumDeli Ham$399French BrieCheese$698

Fresh BakedRoast Beef$798

Marval SkinlessTurkey$399

Boar’s HeadMaple Honey Ham$598

Boar’s HeadCombo$598

AVAILABLE ONLY IN STORES WITH SERVICE DELI DEPARTMENT

Farm Fr esh Pr oduce!LOW IN CALORIESCrispGreen Beans98¢SOURCE OF FIBERExtra LargeGreen Peppers98¢

CUT CORN, MIXED VEGS., P

CUT GREEN BEANS OR PEWhite RoseVeg

98

White RoseOrange Juice$1 98

White RoseIce Cream

Tide UltraDetergent$5 99

MarcalPaper Towels$8 99

CRISP & FRESHCaliforniaIceberg Lettuce98¢

NabiscoRitz Crackers2 $4

WHITE ROSEMacaroni & Cheese4 98 ¢

(FAMILY PACK) GRADE APerdue SplitChicken Breasts99 ¢

Top RoundLondon Broil$1 99

White RoseSod

2 $

MAPLE, LITE OR BUTTER FLAVORWhite RosePancake Syrup2 $2 08SELECTED FLAVORSWhite RoseCake Frosting2 $2 08

ALL PURPOSE OR UNBLEACHEDWhite RoseFlour2 $2 08

(LIMIT 4 OFFERS) MUST BUY 2White Rose CompletePancake & Waffle Mix2 $2 08

IN JUICEDelta Corned Beef2 $2 08

WHITE ROSETomato Sauce5 98 ¢

12-OZ. CANS OR BTLS.Heineken or Amstel Light$14 99

CliplessScan CouponItem

CliplessScan CouponItem

CliplessScan CouponItem

White RoseBagels98

U.S. #1 YellowOnions2 $208

398

498

1 98

Buenos VecinosGood Neighbor 2012

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NabiscoRitz Crackers

2 $4(LIMIT 4 OFFERS) MUST BUY 3-BEEF OR

White RoseChicken Broth

3 98¢

Celebrate Diade los Reyes!JANUARY 6, 2008

(FAMILY PACK) GRADE A

Perdue SplitChicken Breasts

99¢White Rose

Soda

2 $208Jeno’s

Cheese Pizza

98¢(LIMIT 4 OFFERS) MUST BUY 2

White Rose CompletePancake & Waffle Mix

2 2Clipless

Scan CouponItem

CliplessScan Coupon

Item

e l o h Ws m a H h s e r F9 9¢

h s e r Fr ed l u o h S k r o P9 8¢

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Buenos VecinosGood Neighbor 2012

Event Date: February 1st-29nd, 2012

February

Black HistoryMonthFebruary marks the beginning of Black History Month - an annual celebration that has existed since 1926. In 1909, The National Association of the Advancement of Colored People (NAACP) was founded by a group of concerned black and white citizens in New York City. The Good Neighbor Program recognizes the accomplishments by the many men & women of color throughout the entire month.

Print Advertising - NewspapersFull page ads featuring Good Neighbor sponsor’s products/brands.

In Store POPStores will participate in a special color sign package promoting Black History Month.

InternetThe celebration of black History Month will be promoted on both MetFoods.com and PioneerSupermarkets.com as supported by our Good Neighbor sponsors.

RadioEvent recognition and promotion of Good Neighbor sponsor’s products/brands.

Special ActivityAdditional in ad and in store promotional activity is available for our program partners for this marketing event.

Good Neighbor Magazine

In Store: February 1st, 2012Artwork Due: January 12th, 2012

Black History Month magazine, highlighting achievements and activities in NYC. Good Neighbor sponsors are encouraged to placefull page color ads at no additional charge.

Print Advertising - CircularsEach page will have banner adshighlighting achievements by Black Americans, and public service announcements for scheduled events celebrating Black History Month in New York City. Good Neighbor sponsor’s products/brands are recognized for presenting the Black History Month programs.

Event Marketing

Good Neighbor Recipe Swap

Cook Off!

The

Adv

ance 2012 CookbookThe

Adv

ance 2012 CookbookThe

Adv

ance 2012 Cookbook

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Buenos VecinosGood Neighbor 2012

It’s FREE!

FREE Screenings,Medical Consultations &Information

"Good Neighbor Chef"cooking class promotinghealthy cooking.

FUN for theWhole Family!

Health Fair

For more informationplease call:

201∙271∙7474

HIV

VisionMedicare Information

Health CareCholesterol

Counseling

Thereapeutic Massage

Nutritional Screening

SPONSORED BYRecipe Swap Cookbook

March

In March Good Neighbor will sponsor its second annual Recipe Swap.This is an event held in conjunction with the Staten Island Advancewhere we request recipes from consumers and we submit them intoour “recipe swap” contest. We will select one grand prize winner at an award ceremony held in February. We also make a donation to theStaten Island Children’s Fund, an organization that supports educational and health awareness programs. Cookbooks from therecipe swap are then published and distributed throughout NYC andat all of our store locations.

Family Health Festival - BronxThe free screenings offered at our Family Health Festivalsinclude tests of cholesterol, diabetes, blood pressure, arthritis,bone density examinations, asthma, vision, dental, depression,anxiety, and alcohol abuse, just to name a few. In addition,certificates for breast as well as colorectal examinations tobe done subsequently at apprepriate facilities are distributedto qualified individuals. Furthermore, information on theavailability of mental and physical health and social servicesare also available.

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Buenos VecinosGood Neighbor 2012

April Youth League Baseball

From spring to fall, The NYC Youth Leaguesplay 20 tournaments. The Good Neighborprogram sponsors 6 of these leagues. The league itself is comprised of 100 leagues all togetherwith over 4000 players. The Yough Leagues teachesthe youngsters the value of teamwork andresponsibility as well as the opportunity to enjoyand have fun playing baseball.

Good NeighborMagazineCultural TraditionsIn Store: April 5, 2012Artwork Due: March 9, 2012

BASEBALL 2012 youth league

Sponsored By:

Brooklyn, Queens, The Bronx, & The Dominican Republic

Featuring Teams FromTOURNAMENT

WEL

COM

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MayGood Neighbor's Fourth Annual Student Achievement AwardsThe White Rose Good Neighbor program has the honor of sponsoring the effort to support the academic achievements of thousands of NYC students over the past 20 years. The program began as an idea to promote the rewards of achieving academic excellence as well as leadership skills. The program also proposed to reduce the drop out rate of the studentsin our community. By supporting the mentoring programs, the schools’ staff, the Good Neighbor program and our partner Save Latin America have been able to bring about the yearly “Reaching our Dreams” program, an effort that has gained much recognition in New York City.

VisionwalkVisionwalk is the national signature event of the Foundation Fighting Blindness.Since its inception in 2006, the program has raised over $13 million to fight sight-saving research. The Good Neighbor program sponsored the NYC CentralPark Visionwalk in 2011 and we plan to continue to support this great event.

In Store POPAll stores will participate in a special color sign package promoting the Mother’s Recognition Dinner.

InternetThe announcement of the winners will be promoted on both MetFoods.com and PioneerSupermarkets.com as supported by our Good Neighbor sponsors.

RadioEvent recognition and promotion of Good Neighbor sponsor’s products/brands.

Special ActivityAdditional in ad and in store promotional activity is available for our program partners for this marketing event.

CeremonyDinner ceremony special sign package promoting the Good Neighbor sponsors.

Print Advertising - CircularsPromotion and recognition of the Good Neighbor program, its sponsors and retailers announcing the program and also the recognition of theMothers selected.

Print Advertising - Newspapers (Both Hispanic & English)Full page ads featuring Good Neighbor sponsor’s products/brands and their sponsorship of the Mother’s Recognition Dinner.

Event Marketing

Buenos VecinosGood Neighbor 2012

ReachingOurDreams

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Family Health Festival - Newark, NJThe free screenings offered at our Family Health Festivalsinclude tests of cholesterol, diabetes, blood pressure, arthritis,bone density examinations, asthma, vision, dental, depression,anxiety, and alcohol abuse, just to name a few. In addition,certificates for breast as well as colorectal examinations tobe done subsequently at apprepriate facilities are distributedto qualified individuals. Furthermore, information on theavailability of mental and physical health and social servicesare also available.

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The free screenings offered at our Family Health Festivals include tests of cholesterol, diabetes, blood pressure, arthritis, bone density examinations, asthma, vision, dental, depression, anxiety and alcohol abuse, just to name a few. In addition, certificates for breast as well as colorectal examinations to be done subsequently at appropriate facilities and distributed to qualified individuals. Furthermore, information on the availability of mental and physical health and social services will be available.

Family Health Festival - Elizabeth, NJ

June

In Store: Jun 01, 2012 Artwork Due: May 8, 2012Health & Wellness

Buenos VecinosGood Neighbor 2012

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July

Good Neighbor collaborated with renowned basketball coach, Bob Hurley, to create a free inner city basketball camp that not only focuses on the game of basketball, but also the game of life. The effort, now in its fourth year, is the St. Anthony Basketball camps, co-coached by Ben Gamble. Through one-on-one interaction, the camps focuses on leadership, team building, family values and the importance of education. Recreational activities are inherently exciting and fun ways for young people to learn many life skills. The camp supervisors are well aware that participation in sports helps keep young people motivated and focused on schoolwork.

Good Neighbor Basketball Camps

St. Anthony Basketball 2011

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AugustYouth League Baseball

has been growing in popularity throughout

the world and continues to be one of the most

popular sport activities in New York City.

Buenos VecinosGood Neighbor 2012

The free screenings offered at our Family Health Festivals include tests of cholesterol, diabetes, blood pressure, arthritis, bone density examinations, asthma, vision, denial, depression, anxiety and alcohol abuse, just to name a few. In addition, certificates for breast as well as colorectal examinations to be done subsequently at appropriate facilities and distributed to qualified individuals. Furthermore, information on the availability of mental and physical health and social services will be available.

Family Health Festival Brooklyn, NY

The Good Neighbor program proudly sponsors six leagues, representing well over 100 teams and 4000 teammates. The season operates from early spring and runs through summer. Baseball offers an opportunity for the youths to learn teamwork, commitment, and social responsibility. It is common for attendance at youth league games to reach 2000.

In 2006, the Good Neighbor Program created the first annual Good Neighbor Youth League Tournament. In addition to games featuring the six leagues we support, a youth league team from the Dominican Republic sometimes participates in our tournaments.

We look forward to our growing local and international support of this important pastime.

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August

7Buenos VecinosGood Neighbor 2012

The Good Neighbor program has joined forces with the FoundationFighting Blindness to launch Pitching for a Cure. The event, which took place in August and is the concept of MetFoods owner,Jason Ferreira, whose son, Jason, jr, is affected with a degenerativeretinal disease. The event features Yankee greats and the generalmanager of the Yankees as keynote speaker. It offers vendors, retailers and colleagues a great venue to get recognized for partici-pating in such a worthwhile cause.

Pitching for a CureFirst Year!Runyon 5K

F A M I L Y D A Y A T Y A N K E E S T A D I U M

P I T C H I N G F O R A C U R EP I T C H I N G F O R A C U R EIs attended by thousands of cancer research supporters, including survivors and patients, and take part in the third annual Runyon 5k. This cancer fundraiser takes place inside Yankee Stadium. The event reached a capacity at 4000 registrants this year raised more than $375,000 for the Damon Runyon Cancer Research Foundation, the organ that raises funds for the research.

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September

Good NeighborHispanicHeritage Month

Susan G. Komen For The Cure

In Store: Sept 13th, 2012Artwork Due: Aug 17th, 2012

The Good Neighbor program supports the Susan G. KomenRace for the Cure in New York City. Promoting education andself examination, along with providing financial support anddonations to “Survivor Village”, the Good Neighbor programcoordinates volunteers to help on Susan G. Komen for theCure race day.

Buenos VecinosGood Neighbor 2012

Festival de la Familia LatinaThe free screenings offered at our Family Health Festivals include tests of cholesterol, diabetes, blood pressure, arthritis, bone density examinations, asthma, vision, denial, depression, anxiety and alcohol abuse, just to name a few. In addition, certificates for breast as well as colorectal examinations to be done subsequently at appropriate facilities and distributed to qualified individuals. Furthermore, information on the availablity of mental and physical health and social services will be available.

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SPONSORING PARNERS

Free!Free! Free!Free!

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OctoberI t’s FREE!

FREE Sc reenings,Medical Consultations &I nformation on:

Health Fair

For more informationplease call:

201∙271∙7474

HIVProstateVisionMedicare I nformationFree/A�ordable H ealth CareCholesterolD ental CheckupPsychological Counseling

D iabetesThereapeutic MassageBlood PressureNutritional Screening

SPONSORED BY

ren’s ActivitesFace PaintingR a�es Petting ZooAlso featuring our new

" Good Neighbor Chef "cooking class promotinghealthy cooking.

FUN for theWhole Family!

Family Health Festival - Staten Island, NYThe free screenings offered at our Family Health Festivalsinclude tests of cholesterol, diabetes, blood pressure, arthritis,bone density examinations, asthma, vision, dental, depression,anxiety, and alcohol abuse, just to name a few. In addition,certificates for breast as well as colorectal examinations tobe done subsequently at apprepriate facilities are distributedto qualified individuals. Furthermore, information on theavailability of mental and physical health and social servicesare also available.

Buenos VecinosGood Neighbor 2012

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VisionwalkIs the main fundraising event for the Foundation Fighting Blindness.Since its inception, the program has raised over $13 million to fundsight-saving research. The need for research is ever more present, andthe Good Neighbor program is proud to sponsor two of these eventseach year.

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November

Buenos VecinosGood Neighbor 2012

Good Neighbor collaborated with renowned basketball coach, Bob Hurley, to create a free inner city basketball camp that not only focuses on the game of basketball, but also the game of life. That camp, now in its fourth year, is the St. Anthony Basketball camp, co-coached by Ben Gamble. Through one-on-one interaction, the camps focuses on leadership, team building, family values and the importance of education. Recreational activities are inherently exciting and funways for young people to learn many life skills. The camp supervisors are well aware that participation in sports helps keep young people motivated and focused on schoolwork.

Good Neighbor Basketball Camps

In Store: Nov 01, 2012Artwork Due: Oct 5, 2012

Home For The Holidays

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The Food Bank Meals ProgramThe good Neigbor program will donate food and meals during this campaign to create awareness for the needs of our community.

There are 3.3 million New Yorkers who experience difficulty affording food--an astounding number and one that continues to increase. Food prices are at an all-time high and foodsupply from donations has dropped in recent years. So the role of the Food Bank is toaddress this presing need. The Food Bank procures and distributes food to a network ofsome 1000 community-based programs citywide. In doing so, the Food Bank provides muchneeded free meals to over 400,000 people every day.

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In Store: Dec 07, 2012Artwork Due: Nov 9, 2012

Holiday Traditions

December

Good NeighborMagazineHoliday Traditions

December

Good NeighborMagazineHoliday Traditions

Buenos VecinosGood Neighbor 2012

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Donate 30 lbs. of non-perishable food such as canned goods, pasta, canned sauces and oatmeal, and receive a voucher for two (2) tickets to see the defending champions in 2010.

VOUCHER DISTRIBUTION IS LIMITED TO THE FIRST 100,000 LBS. OF FOOD COLLECTED ON DEC. 17, 2009.

* Gate 2 is located near the corner of 164th St & Jerome Ave.

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Buenos VecinosGood Neighbor 2012

Sales OpportunitiesThe Good Neighbor program has created a marketing calendar incorporating the successful and proven events and programs that have

developed over the past three years. The success of the Good Neighbor Program is directly related to the relationship with our sponsors, partnerships and our retailers. Many of our new programs that have been introduced into the Good Neighbor Program were

created from meetings with our program sponsors and their marketing teams. We look forward to meeting with our sponsors through

out the year to both review the program and also create new events, tying together sponsor’s merchandising programs with the Good

Neighbor Program. The “interactive” concept of the Good Neighbor program has led to many new sales opportunities for our

sponsors. White Rose Food encourages this dialogue and looks forward to developing more marketing programs throughout the year.

Community FoundationPrograms

Corporate InteractivePrograms

Presenting Sponsorships /NYC Health & Wellness Programs

The Good Neighbor program partners with many sponsor’s community support initiatives. Does your company have a “national program” that recognizes or supports non profit organizations? Are you part of or donate to foundations or organizations that support education or health and wellness campaigns? The Good Neighbor program will work with you and the organization you support to develop a targeted event promoting awareness and support locally in New York City.

As a recognized sponsor of the Good Neighbor Program, tie your promotional events into special advertising campaigns. Use your existing event or launch a new products, cultural, educational, sporting or health & wellness sales program into a sales program for further exposure of your campaign. From offering calling cards, store front programs or supporting any of our non profit partnerships, we will assist you in the development of an interactive marketing event from selecting the promotional time period, creating the strategy and performing the execution.

The Good Neighbor program has selected a number of our events to be offered “Presenting Sponsor Events”. There are a limited number of events and all “Presenting Sponsors” are limited to Level 1 sponsors. In addition to our “Presenting Sponsors” program, the Good Neighbor program has developed strategic partnerships with many New York City Public agencies.Working closely with the Department of Education, Department of Health, Department of School Food, and the City Council and Mayor’s Office, we are assisting these agencies in marketing health & wellness campaigns to the neighborhoods throughout the city. Become a part of the solution for better nutrition both in education and healthy product awareness programs.

199Ea.

Capri Sun10pk60floz

2$5for

2$3for

3$5for

2$5for

3$5for

Oscar MayerTurkey Bacon12oz

KraftSalad Dressing8floz, Asst. Varieties

199Ea.

NabiscoPremium Crackers16-16.5oz, Asst. Varieties

Cracker BarrelCheese Bars7-10oz, Asst. Varieties

KraftBarbecue Sauce18oz, Asst. Varieties

Kraft5pk Mac & Cheese Dinner36.25oz

399Ea.

Maxwell HouseCoffee10.5-11.5oz, Asst. Varieties

Met Foodmarkets & Kraft will be donating 100,000 meals to Food Bank for New York City. Thank you for your support to end food poverty.

Wounded WarriorBIH-EAST-11

11

4.2” x 4”none

PUT THE VETERAN BACK

IN VETERANS DAY.™

To donate call855.WWP.HERO (997.4376)or visit believeinheroes.org

RETAILERLOGO HERE

SUPPORTTHE BRANDS

THAT SUPPORT OUR HEROES

S U P P O R TT H E

B R A N D ST H A T

S U P P O R TO U R

H E R O E S

S U P P O R TT H E

B R A N D ST H A T

S U P P O R TO U R

H E R O E SON 11/11/11

50 MAJOR BRANDSWILL LEND THEIR

SUPPORT TO OUR HEROS. MAKE YOUR

CONTRIBUTION BY GOING TO BELIEVE IN

HEROES .ORG ORBY CALLING

1-800-BELIEVE

Participa en la oportunidadde ganar $50 de compras semanales por un año.

in

Enter for a chance to WIN $50 A WEEK

FREE GROCERIES FOR ONE YEAR.

Our Family of Brands WishesYour Family a Happy & Healthy

Holiday Season!

NO PURCHASE NECESSARY TO ENTER OR WIN. Open to residents of NY or NJ, 18 years or older. White Rose, Met Foodmarkets and Pioneer Supmarkets employees are not eligible to win. Sweepstakes runs 12/1/10–1/6/11. Entries may not be postmarked before 12/1/10 and must be received by 1/6/11. Void where prohibited or restricted by law. Subject to Official Rules available at the customer service desk of your local Met or Pioneer Supermarket. SIN OBLIGACIÓN DE COMPRA PARA PARTICIPAR O GANAR. Abierto a residentes de Nueva York o Nueva Jersey de más de 18 años de edad. White Rose, Met Foodmarkets y empleados de Pioneer supermarkets no son elegibles para ganar. El sorteo empieza el 1 de diciembre del 2010 y termina el 6 de enero del 2011. Las entradas de participación no pueden tener el sello postal antes del 1 de diciembre del 2010 y deben ser recibidas antes del 6 de enero del 2011. Nulo donde sea prohibido o restringido por la ley. Sujeto a las Reglas Oficiales disponibles en el mostrador de servicio al cliente de su supermercado local Met o Pioneer.

Send complete Official Mail-In Entry Form to be received by 01/6/11 to: Llena y envía el formulario oficial de inscripción por correo antes del 6 de enero del 2011 a:White Rose Grocery Giveaway Sweepstakes, 380 Middlesex Avenue, Carteret, NJ 07008, Attn: S. Darby

NOMBRE/NAME:

DIRECCIÓN/ADDRESS:

CIUDAD/CITY: ESTADO/STATE: CÓDIGO POSTAL/ZIP:

NÚMERO TELEFÓNICO/PHONE: ( ) FECHA DE NACIMIENTO/DATE OF BIRTH:

E-MAIL ADDRESS:

WIN $50 a week in FREE GROCERIES for one year.WIN $50 a week in FREE GROCERIES for one year.Participa en la oportunidad de ganar $50 de compras semanales por un año.Participa en la oportunidad de ganar $50 de compras semanales por un año.

OFFICIAL MAIL-IN ENTRY FORM SWEEPSTAKES ENDS 1/6/2011

Enter for a chance to

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