iPhone 6

Presentation by Yang Gong

Picture ： Apple offical website

Marketing and Branding

Picture ： Apple offical websiteData ： Apple offical website

The iOS system market share in Mar 2015

Marketing and Branding

Data ： Bussiness Insider UK

Technological Affordances

Apple PaySecure, simple, and even more useful• In the iPhone 6 conference, Apple CEO Cook

highlighted its new features Apple Pay. It is a mobile payment fuction based on the fingerprint identification system and NFC (Franklin, 2014).

• Users simply fingerprinting, and then put the phone close to the credit card machine, you can complete the payment.

Technological Affordances

Polarizing film• iPhone6 screen superimposed layer of polarizing

film. When the iPhone 6 and 5s screen are brightness, wearing sunglasses watch iPhone 6 are clearer than the iPhone 5s. There are some colourful glare when you watch iPhone 5s screen with sunglasses. This is the polarizing film role, it can be corrected polarized.

User Experience

User Experience

• Since the iPhone 6 lunched, some users reflect this mobile phone are easy to bend when put in the pocket (Anthony, 2014).

• The problem first appeared in the MacRumors forums. A user has claimed that he put iPhone6 in pants pocket, and sat for 18 hours, after he found his cell phone deformed (McGarry, 2014).

• Users “Teck lover” said when he put iPhone6 on the table, he found that it has slight bent after he bought this phone for 6 month (Tecklover, 2015).

iPhone 6 User Guide ......

Conclusion

Iphone 6 has bigger screen than last generations(4.7 inches) and it has a fashion design. But compare to other smartphones, it's configuration need to improve. Overall, the iPhone 6 is the most populaer iPhone yet.

•Apple (2015). iPhone 6 price: Apple, Available address: •http://www.apple.com/shop/buy-iphone/iphone6 [Accessed on: 25 Dec, 2015]

•Anthony S. (2014). Bendgate: Is the iPhone 6 too bendy, or are your skinny jeans just too skinny? (Updated): Extreme Tech, September 2014, Available address:•http://www.extremetech.com/computing/190782-bendgate-is-the-iphone-6-too-bendy-or-are-your-skinny-jeans-just-too-skinny [Accessed on: 25 Dec, 2015]

•Franklin T. (2014). Apple Pay Will Consumers Ever Really Embrace Mobile Payments?: ECONTENT, 37(9), 4-7

•McGarry C. (2014). iPhone 6 pocket problems: Some buyers report that sitting down bends phones: Mac World, September 2014

•Price R. (2015). The myth that 'Apple doesn't care about market share' has just been totally destroyed: Business Insider UK, May 2015, Available address:•http://uk.businessinsider.com/apple-iphone-google-android-kantar-switchers-q1-europe-2015-5 [Accessed on: 25 Dec, 2015]

•Tecklover (2015). Apple iPhone 6 User Reviews: CNET, Available address: •http://www.cnet.com/products/apple-iphone-6/user-reviews/ [Accessed on: 23 Dec, 2015]

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Thanks for Watching Gong Yang