Going ViralLessons on virality from

Imgur’s most popular & shared images

• Social Analytics• 1 billion data points a day

• Ad Targeting/Serving• Native Advertising• Content Marketing

Great Content + Right Audience = Big Engagement

• Image sharing web site• Focused on viral image

content• Alexa Global Top 100 (Top

50 US) • 3.6 billion page

views/month• 56 million uniques (63% US)• Avg Visit: 14 pages, 12 mins

You’re that meme site, right?

but that’s not all, there’s more…

Virality on Imgur is about:1. Sharing content w/ universal

themes2. Connecting with people 3. Encouraging engagement

How do we define virality?

Ewww.

How do we define virality?

“Infectivity”“Infectiousness”- Speed of spread - Popularity - Reach

“Severity”- Depth of Engagement- Volume of Interaction

How do we define virality?

© Plague, Inc.

Gangnam Style has successfully eliminated all life on Earth

Vectors of Transmission, Engagement

Internal • Voting (up / down, “+1”)• For images & comments

• Comments

For Comparison

A post on a brand’s FB page averages:

54 likes, 9 comments

If 1 million FB fans, a new posts averages:

826 likes, 309 comments (sources Visibli, Simplify360)

Vectors of Transmission, Engagement

Facebook

Other

Tumblr

Twitter

reddit

StumbleUpon

Email

Notable Strains & Specimens *WARNING*May cause laughing, crying, spontaneous “awwws”

HumorTommy DeVito: funny how, I mean

funny like I'm a clown, I amuse you?

How Babby is Formed.

AmazingWow…

By balancing temperature, humidity and lighting, Dutch artist Berndnaut Smilde created a cloud in the middle of a room.

3888 Photos Captured Over One Year Condensed Into One Image

The guy at WalMart looked at me like I was weird for taking a picture of my paint before he could mix it. I thought it was awesome.

EmotionalTugging heartstrings with

stories of loss, triumph

Years later, and this remains the most powerful image I've ever seen.

A dog that my friend rescued

UncommonYou don’t see that every day

My friend will never be bored with his setup.

Apparently this farm owner was denied a council permit to build a horse shelter. Fortunately, you don't need a permit to build a table and chairs.

Thought ProvokingHmmmmm.

NASA finds water and organic matter on Mercury, imgur, rejoice!

DramaWhat will happen next?

He asked for his dad to come home...

CuteAwwwww.

The happiest animal in the world-- I present the quokka!

Rest in Peace my little one, I know you won't make it to the front because you aren't a dog or cat... but you deserve it just as much.

AnimatedImages that move? Witchcraft!

Stories

Perfect Loops

ExchangesIf you X then I’ll do Y…

So I decided 12/12/12 was the a great day to stop smoking, and I need some motivation to keep me going imgurians

Been a rough day, I will stick a post it tab to my face for ever up vote I get in the next 24 hours, yes I will deliver.

Knock knock, delivery

First 48 Hours are Critical

First 48 Hours are Critical

Growth

Bustor

If Critical Mass reached in 48 hours,

then Exponential Growth (vs. linear)

The importance of Digital Influencers

That’s all rather interesting.

How do we make money from this?

© The Simpsons

Native AdvertisingContent Marketing

Creating & Promoting Branded or Sponsored Content

1.Follow the rules for Viral Content

2.Seed & Feed Targeted promotion

3.Big Engagement Paid to Earned media

Process

If you don’t someone else may do it without

you

Much More to Come

Thank YouCall us!