the  New  New  Thing?  or  Same  Old  Same  Old?  

Forces  shaping  online  news  

Democratization  of  publishing  

Source:  www.pinoygigs.com  

A  Tenorio   2  

Source:  World  Economic  Forum,  The  Global  Information  Technology  Report  2012    

A  Tenorio   3  

Source:  Interpublic  Group,  Wave  6:  Social  Media  Tracker  2012  

A  Tenorio   4  

Forces  shaping  online  news  

Broad  opportunities  of  broadband  Internet    

Source:  www.digitaltrends.com  

A  Tenorio   5  

Source:  Broadband  Commission,  Economic  Impact  of  Broadband  in  the  Philippines,  May  2012    

A  Tenorio   6  

Forces  shaping  online  news  

Interactivity  

Source:  www.beejive.com  

A  Tenorio   7  

Source:  Interpublic  Group,  Wave  6:  Social  Media  Tracker  2012    A  Tenorio   8  

What  has  changed  for  media  prac22oner?  �  8-­‐hour  work  day  �  Specialization  � Clear  editorial-­‐marketing  divide  

�  24/7  cycle  � Multi-­‐skilling  �  Journalist  sometimes  is  also  the  marketer  

A  Tenorio   9  

But  has  everything  changed?  �  Poynter  Institute’s  Eyetrack  study  (2003-­‐2004)  �  Text,  not  photographs,  

was  the  entry  point  into  home  pages.  

�  Short  paragraphs  received  twice  as  much  attention  as  long.  

�  Summary  descriptions  (extended  deck  headlines,  paragraph  length)  leading  into  articles  were  popular.  

Source:  th09.deviantart.net  

A  Tenorio   10  

Back  to  basics  �  Inverted  pyramid  

�  5Ws  &  1H  � Quotable  quote  � Nut  graf  � Other  relevant  details  

A  Tenorio   11