going mobile - taking internet products to mobile from a UCD perspective
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Going mobile Sunandini Basu Ibibo.com
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Transcript of going mobile - taking internet products to mobile from a UCD perspective
Going mobile
Sunandini Basu
Ibibo.com
Sunandini Basu 2
The mobile metaphorNot shrink to fit!
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Context & use
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Showcase - Gmail
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Showcase - Gmail
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Showcase - Gmail
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Showcase - Gmail
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Showcase - Gmail
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Showcase - Gmail
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Design process Checklist
Product RequirementsSelect the right tasksCustomize your navigationOptimize experienceRemember budgets and development
timelinesThink about access to the product
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Select the right tasks
Upload photos
Organize into sets
Add comments
Explore other users’ photos
Share photos
Add titles
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Task analysis
• What does the user REALLY want to do on his phone
1. Upload photos2. Share with friends3. Browse
• What does he NOT want to do?1. Enter lots of data2. Organize lots of photos
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Navigation
• Simplify & optimize the path to reach a target
• Respect and follow a user’s mental model
• Let users do tasks first and ask him questions later
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Choose the right platform
What if • you wanted to reach
the max no. of users?
• Anyone could access it with any mobile web browser?
• Your product could run on the most basic handsets?
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Optimize user experience
What if • you wanted to provide a
Richer User experience?
• What if the user could take a photo from within the product?
• What if the user could also use the product when he is offline?
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Don’t break the flow
What if • the user does not even
have to access the product?
• the product prompts him every time he takes a photo?
• the experience is so smooth (just 1 click) the user doesn’t even notice it?
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Use Personas
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Test
Always
• Test on a phone rather than an emulator
• On different phones
• On different browser types
• On different OS
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Budgets & timelinesB
UD
GE
T
TIME FOR PRODUCTION
SYMBIAN
WAP
J2ME
* If your product can be developed in these platforms
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Ways of Access• Online & offline promotions
