Taking Federal to the Streets with Mobile
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NavigationArts Best Practices for Federal Mobile Apps
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Federal mandates are requiring agencies to put mobile device adoption front and center to their citizen-centric initiatives. Don Bruns discusses how Federal agencies can take a page from the corporate playbook and follow 6 best practices to make killer mobile apps. By May 2013, agencies are required to have two existing customer-facing services optimized for mobile. But there is a big difference between optimized for mobile, and a great mobile experience. Instead of just making apps for apps sake, Bruns shares examples of successes and faliures to learn from. In this on-demand webinar, you will hear about the 6 best practices for killer mobile apps: Address the needs of mobile users Support the agency mission Manage expectations Provide repeat value Concentrate on core functionality Align with content governance strategy This is a tremendous challenge for many agencies with legacy data systems or multiple content repositories scattered throughout the agency. In addition, truly effective mobile government services require a strategy that moves beyond merely porting traditional web content to multiple devices. Agencies must think about designing mobile service experiences from the citizen in rather than the system out, delivering content and applications optimized according to how their citizens intend to use their devices.
Transcript of Taking Federal to the Streets with Mobile
NavigationArts Best Practices for Federal Mobile Apps
NavigationArts NavigationArts is a full service digital consultancy that focuses on user centered design, user experience, and technology strategy.
2001
McLean, Virginia
110+
Disciplined, innovative, spirit-of-service
User-experience is the only sustainable competitive advantage online
Web Strategy Usability and User Research User Experience Design Content Management Technology Implementation
Awarded more than 25 Communicator and Online Marketing Awards in 2011 and 2010
Founded
Headquarters
Professional Staff
Culture
Ruling Passion
Centers of Excellence
Recognition
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NavigationArts brings proven best practices of User Experience from the private sector to the world of eGov.
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Digital Government Strategy
By August 2012 Engage with customers to identify at least two existing priority customer-facing services to optimize for mobile use. By May 2013 Optimize at least two existing priority customer-facing services for mobile use and publish a plan for improving additional existing services.
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What the Digital Government Strategy isn’t telling you…
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“For the most part government apps are little more than simple databases right now.”
10 Best Federal Mobile Apps Government Computer News June 22, 2012
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Characteristics of successful federal mobile app
1. Addresses the needs of mobile users
2. Supports the agency mission
3. Manages expectations
4. Provides repeat value
5. Concentrates on core functionality
6. Aligned with content governance strategy
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Align with content governance strategy.
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Make sure all platforms tell the same story.
FBI’s 10 Most Wanted
iPhone app FBI website
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FBI’s 10 Most Wanted > Scorecard
X Addresses the needs of mobile users
Supports the agency mission
X Manages expectations
X Provides repeat value
Concentrates on core functionality
X Aligned with content governance strategy
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FBI’s 10 Most Wanted > Alternate approach
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Concentrate on core functionality.
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Improve by subtraction.
USAJobs
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USAJobs > Scorecard
X Addresses the needs of mobile users
Supports the agency mission
X Manages expectations
Provides repeat value
X Concentrates on core functionality
Aligned with content governance strategy
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USAJobs > Alternate approach
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Your search returned 2 jobs:
Manage expectations.
Self-evidence is key.
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Ask Karen
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Ask Karen > Scorecard
Addresses the needs of mobile users
Supports the agency mission
X Manages expectations
Provides repeat value
Concentrates on core functionality
Aligned with content governance strategy
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Ask Karen > Alternate approach
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Addresses the needs of the mobile user.
Eliminate everything else.
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Marriott processes 65% of its bookings online – generating $7,000,000,000 in revenue annually.
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Marriott
Marriott > iPhone app
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Marriott > Feature Comparison Marriott.com
Search for rooms
Compare rates
Book rooms
Manage reward points
Get maps and driving directions
View and cancel reservations
Download investor reports
Find a job
Read press releases
Plan a wedding or other event
Learn about corporate diversity plan
Learn how to open a franchise
Contact corporate offices
Marriott app
Search for rooms
Compare rates
Book rooms
Manage reward points
Get maps and driving directions
View and cancel reservations
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Marriott > Scorecard
Addresses the needs of mobile users
Supports the agency mission
Manages expectations
Provides repeat value
Concentrates on core functionality
Aligned with content governance strategy
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The last word: Seek professional help
1. Address the needs of mobile users
2. Support the agency mission
3. Manage expectations
4. Provide repeat value
5. Concentrate on core functionality
6. Align with content governance strategy
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Thank you! Don Bruns Managing Director, Federal Practice NavigationArts 856-266-2831 [email protected]
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