Going Above and Beyond: Social Media in the Tourism Industry

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Is your social media & website presence just as breathtaking as the destination you represent?

Transcript of Going Above and Beyond: Social Media in the Tourism Industry

Page 1: Going Above and Beyond: Social Media in the Tourism Industry
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DO YOU WORK IN THE TOURISM INDUSTRY?

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Image Courtesy: ToucanTours.co.uk

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DO YOU WORK IN THE TOURISM INDUSTRY?

dsfdsafdsadfsa

Image Courtesy: ToucanTours.co.uk

Great! Now, how’s your social web presence?

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HERE’S THE TOUGH TRUTH:

MANY IN THE TRAVEL AND TOURISM BUSINESS

FALL BEHINDIN SOCIAL MEDIA

MARKETING.

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If 78% of travel sites say social media is one of the top traffic

referrals…

Image Courtesy: Brafton.com

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…90% of all travel site users visit

social media afterwards….

Image Courtesy: Mashable.com

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…and 44% of travelers research travel

destinations while traveling…

Image Courtesy: BestTourAsia.com

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…Then why aren’t more

businesses in the industry

using social mediamore effectively?

Image Courtesy: Chinarrifs.com

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“Social media is changing advertising and

marketing and this is only the beginning.” 

-- Craig Wilson, Media Hunter

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“The integrity of your brand is at stake if you don’t take social media

seriously.” 

-- Jesse Desjardins, Tourism Australia

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Image Courtesy: ArtVacation.co

So, why is social media important for the tourism

industry?

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84% of consumers trust word-of-mouth recommendations above all other forms of advertising.

Image Courtesy: BohemianTravelers.com

Because

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84% of consumers trust word-of-mouth recommendations above all other forms of advertising.

Image Courtesy: BohemianTravelers.com

Because

People are talking about your brand on social media if you realize it

or not. Are you connecting to your audience where the chatter is?

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Image Courtesy: Wired.co.uk

BecauseOne of the top uses of smartphones

while on vacation issearching activities and attractions.

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Image Courtesy: Wired.co.uk

BecauseOne of the top uses of smartphones

while on vacation issearching activities and attractions.

Can travelers find your tourism details on social media? Is your website mobile-friendly? If not,

you’re potentially losing customers.

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Image Courtesy: artour.kainoto.com

BecauseNo matter where they are,

travelers expect your information to be accessible.

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Image Courtesy: artour.kainoto.com

BecauseNo matter where they are,

travelers expect your information to be accessible. Is it?

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BecauseYour web presence should be

just as breathtakingas their destination.

Image Courtesy: Travelnt.com

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BecauseYour web presence should be

just as breathtakingas their destination.

Image Courtesy: Travelnt.com

Is yours?

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Let us know how we can help.

www.tcloudsolutions.com

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