God made everyone alike, then why 'Differentiate'
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Transcript of God made everyone alike, then why 'Differentiate'
![Page 1: God made everyone alike, then why 'Differentiate'](https://reader033.fdocuments.in/reader033/viewer/2022042813/54b781ed4a79591f6f8b4598/html5/thumbnails/1.jpg)
God made everyone alike,
then why Differentiate ??
. . . . Random thoughts on Product Differentiation
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Because ..
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Everyone wants to be
‘recognised’ as different ..
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Sounds obvious ??
See next..
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Everyone wants be similar ….
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Confused ??
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Yesss !!
I did it :)
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Wait..
Let me try to explain !
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a) Actually their needs are
unique
b) They want to be perceived
as people with that unique
need
Or
You need to acknowledge that
unique need because..
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Like ..
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Real User
Aspirational User
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Now..
How to differentiate ?
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So you want to know that also..
Greedy ;-)
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There are various ways,
one of them is ‘5W’s n H’.
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Let’s say you have taxi service,
I’ll try to fit in a few examples..
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Who: It is for ??
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Business
Travelers
Girls Only
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What: It is for ??
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Intra City Travel
Off Road Travel
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When: It is to be used ??
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Night Travel
Group Travel
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Where: It is to be used ??
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Water Travel
Air Travel
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Why: It is to be used ??
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Cheapest Service
Always On Time
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How: It is to be used ??
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Self Drive
Roof Travel ;)
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But before we conclude, here
are two points to remembers…
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1. Differentiation can be Real or
Irrational .
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2. Just because you are unique
does not mean you are useful ..
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