GNY Presentation March 22, 2011
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How Volunteer Coordinators Can Use Digital and Social Media For Their Institutions. - GNY Presentation; New York, NY; March 22, 2011.
Transcript of GNY Presentation March 22, 2011
Digital
Digital• More Than 200
Billion YouTube
Views Per Day
• Almost 2x All 3
Major Network’s
Prime Time
Audiences
Combined
What Now?
What Now
• Webinars & Online
Orientations
• Internal Marketing
• Social Integration
• Newsletters
• Fundraising
WEBINARS & ONLINE ORIENTATIONS
ONLINE TRAINING• Augments Personal
Training & Saves Time
• Record Once, Play For
Everyone
• Track Viewership
• Gauge Comprehension
with Online Tests
8
Online MBA
LONDON SCHOOL OF BUSINESS & FINANCE
INTERNAL MARKETINGEmail Lists, Forums and More
Internal Marketing
FORUMS
• Flexible, Customized, Updates when you want them
• No need to share email addresses
SOCIAL INTEGRATION
STORYTELLING
Spreading the story helps
with:
• Recruitment
• Retention
• Sharing the message
Social Media
Arnold Palmer Hospital in Orlando
MEET OUR KIDS
BLOGGING
• “To run a better hospital,
this CEO became a better
blogger” - Boston Magazine
on Beth Israel CEO Paul Levy
http://bit.ly/hospitalblogger
Social Media
Social Media
YOUTUBE
Social Media
Social Media
• “It felt like we were making
a difference when my team
spent an hour or so a week
poking around.” - Marc
Needham, Director of Web
Technology at Scripps Health
San Diego
NEWSLETTERS
Newsletters
Newsletters
TRACK EMAILS
• Delivery Rate
• Open Rate
• Click Through Rate
• Unsubscribe Rate
• Send To Friend Rate
FUNDRAISING
COMPANY
THE WEB IS MOBILE
Fundraising
PAYPALBUMP
EMERGING PLATFORMS
• Simpler, More Convenient
Donating
• Threaded Through People’s
Lives
VOLUNTEER RETENTIONSocial Media To Gamification
WHAT’S NEXTThe Coming Generation
The New Volunteer
What’s Next
How do you keep
the next generation
of volunteers who
expect instant
gratification?
Gaming
Gamification - The process of using game thinking and game mechanics to solve problems and engage users.
31
• $2.18 Billion - Projected
2012 Social Gaming Revenue
• Average Farmville player is a
38 year old female.
• Farmville, Burger Queen, & Airport Mania
DESIGN RESULTS
• Design results to build
loyalty.
• Satisfy the Killers,
Achievers, Socializers, and
Explorers
What’s Next
Use new media channels to share the reasons why people volunteer in the first place.
